The paper "Re-building Trust in Organisation" is an impressive example of a Business case study. Trust is considered as an important antecedent for cooperation and contributes to constructive and collaborative behavior essential for long-term relationships between different parties. Trust is important for innovative relationships among employees within the organisations and with stakeholders, such as customers. It can be defined as the expectation of an actor of the other party’ s goodwill, competence, and behaviour (Blomqvist & Stahle, 2004). According to the authors, both goodwill and competence levels are necessary for the development of trust in a business context.
It can also be defined as the readiness to put oneself at risk based on the actions of another individual (Interaction Associates, 2013, p. 2). The trustee’ s characteristics are presented as trustworthiness which consists of three elements of ability, benevolence, and integrity (Starnes, Truhon, & McCarthy, 2003). Generally, when there are greater trust and lower perception of risk in a relationship, risk-taking is likely to take place in a trust relationship. Although the outcomes of risk-taking may be excessively positive or negative, they will ultimately feedback to the trustee, thus increasing or reducing the level of trustworthiness in the trustee (Starnes et al. , 2003).
Based on the BBC Case Study, this paper explores the root causes of loss of trust in the company, the effectiveness of the mitigation actions taken, the possible consequences of failure to publicly address the issues of mistrust and make changes, and whether the company can rebuild its reputation. Also, it discusses the importance of trust and provides necessary recommendations to the organisation. Background of Case study The British Broadcasting Corporation (BBC) is a publicly funded organisation.
It experienced a crisis in 2007 following broadcasts of live or pre-recorded programs that were misleading or deliberately deceiving the audience (Gillespie & Dietz, 2009).
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