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The paper “ AT& T Company - the Level of Competitiveness in the Industry, Key  Challenges Facing Strategic Human Resource Management in  Organization”   is a persuasive example of a case study on the management. Due to the growth and rise of modern technology, the communication industry in the  United States of America  is probably one of the fastest-growing industries.   This has  led to the  increase  and development of many telecommunication industries among these being the  AT& T Corp formerly known as American Telephone and Telegraph  Corp that offers telecommunication services such as  next-generation  TV services, mobile services, smart solutions, and  high-speed  internet for other businesses and  people  ("AT& T Company Information | AT& T About Us").   AT & T Corp is one of the oldest companies of telecommunication used to serve alone the whole of the United States of America and Canada but later due to the  rise  of competition other companies have grown  to offer the same("AT& T Company Information | AT& T About Us").

The  organization  has advanced to an extent it  delivers  the above services to 3.5 million businesses on six continents and their  high-speed  internet serves about 365 million peoples in North America including 51 million in Mexico  ("AT& T Company Information | AT& T About Us"). The level of competitiveness in the industryIn the early 19th  and 20th  centuries the AT & T Corp had a monopoly advantage and  used  to control all telecommunication services  ("AT& T Company and Contact Information").   However,   due to the  rise  of different pressures of change like technological change, the rise of telecommunication as the corporate resource and hike of a  market-driven  political economy other different companies like the British telecom has  expanded and  taken the  control of  most of  the continents.

Although the AT & T Corp still serve the largest population in the  USA, other companies like Century  Link,   Verizon, Sprint, and   Fairpoint still offers the same services and occupy bigger areas with different propositions to customers thus industry highly competitive between those  companies  ("AT& T Company And Contact Information"). External  stakeholders, the  current  trend in the industry, nature of work, current strategies, products and services and the current level of performance. The industry has a  variety  of external stakeholders who help in the continuity and progress of the communication companies.

AT& T Corp uses different sources of energy from  various  companies  ("AT& T Outage or Service Down? Current Problems and Outages").   In 2008 the  company developed  scorecards that were intended to evaluate  power  consumption and project activities. The scorecards have developed  an easy understanding grade of 2000 of the company's largest energy-consuming sites. Through sharing these  grades,   facility managers  are able to  work towards overcoming any challenges facing the use of energy ("AT& T Company Information | AT& T about Us"). In addition,   the  company has  introduced  more related ideas that have  contributed  to the  innovation  of more than 4000 such projects leading to saving of more than 362 million between 2010 and 2015  ("AT& T Outage or Service Down? ").

The  organization  has also  developed  a Saving Power Purchase  Agreement (SPPA) which  has  helped  to fund upgrades efficiently  without the need of adding more capital. On  another hand,   the company uses technology to handle challenges and find solutions so as to use energy more efficiently.   For example,   the company has  developed the  Project  ICON (Intelligent Connection of Facility Network) which uses the  network  to get information from  business  equipment across the country enabling to manage data from one single central point thus having a common baseline of operation  (AT& T Company and Contact Information).  

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