The paper "Strategic Management of the Anheuser-Busch InBev Company" is a perfect example of a case study on management. Anheuser-Busch InBev is a leading global beer brewer and one of the world’ s top five consumer product companies. It has grown and developed from a company that was confined to local activities into a company that is one of the key players in the beer industry in the international economy and market. Anheuser-Busch InBev has roots that can be traced back to Den Horen in Leuven, Belgium, which began making beer in 1366.
Anheuser & Co brewery was established in 1860 in the USA. In 1987 two of the largest breweries on Germany, Artois and Piedboeuf merged forming Interbrew. Following the merger, Interbrew acquired a number of local breweries in Belgium. (Beverage Daily 2004). In 2000, Interbrew acquired Bass and Whitbread in the UK. In 2002 Interbrew strengthened its position in China. In 2004 the combination of Interbrew and AmBev created InBev. In the year 2006 InBev acquired the Fujian Sedrin brewery in China thus making it the number three brewery in China.
In November 2008, the industry-transforming, revolutionary combination of Anheuser-Busch and InBev was complete to make today’ s top five consumer product companies in the world, Anheuser-Busch InBev. Anheuser-Busch InBev has its headquarters in Leuven, Belgium. They operate in six international zones and market close to 300 brands, and the organization has spread its stronghold in all the major markets across the globe. Anheuser-Busch InBev holds the number one or number two position in over more than 20 key markets and has a strong market presence in both developed and developing markets.
Anheuser-Busch InBev leverages the strength of close to 120,000 people from across 30 countries worldwide. Their primary objectives and goals include a commitment to responsible drinking with specific programs in each market, commitment to strong environmental management with the recycling of 92.7% of the company’ s waste, and encouraging young talent with their programs.
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