Essays on Strategic Management of BlackBerry Case Study

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The paper 'Strategic Management of BlackBerry" is a good example of a management case study. The introduction of smartphones saw the growth in the mobile industries as individuals scrambled to get a hold of a smartphone. In return, this led to numerous mobile companies entering the ready market and developing smartphones. BlackBerry a Canadian mobile manufacturer was not left behind and entered the race to win over customers as they developed smartphones. As the market for smartphones grew, so did BlackBerry which was attributed to their mobile platforms. BlackBerry ranked far much better as compared to its rival companies.

This was attributed to the fact that many smartphone user-perceived BlackBerry smartphones as superior compared to rival smartphones. Additionally, the BlackBerry platform was more secured compared to other platforms thus attracting more customers. However, over the years BlackBerry has experienced a growing decline in its market which has led to BlackBerry suffering huge losses. By the time BlackBerry realized that the company was going under a lot of damage had already been done However, it is quite possible to repair and safeguard the reputation of BlackBerry by looking at the various strategic options that are available to BlackBerry (Griffith 2013). Strategic options refer to approaches that an organization may take into consideration in an effort to maximize profit.

However, in the case of BlackBerry strategic options refers to approaches that the company may take into consideration in an effort to ensure that BlackBerry is able to compete with its rival (Ansoff 2007, p. 100). Additionally, the strategic option may refer to decisions that the company will have to undertake in an effort to ensure that the company does not suffer more losses.

Strategic option arises from conducting strategic management. Strategic management, on the other hand, refers to the analyzation of internal and external factors of an organization in an effort to ensure that the company maintains its competitive edge (Morden, 2012, p. 70). Therefore, by conducting strategic management a company is capable of maximizing on factors that empower it, while at the same time avoiding factors that are detrimental to the organization.

References

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Griffith, G 2013, Case Study: The Fall of the Blackberry, Cengange Learning, New York, Viewed 04 May 2014

Griffin, R 2007, Fundamentals of Management, 5th edn, Cengage Learning, New York.

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