The paper "Strategic Management of Cue Energy Resources Ltd" is an outstanding example of a case study on business. Cue Energy Resources Ltd which performs in oil and exploration business has grown its business by spreading to different parts since its inception. This has helped the company to grow and use its resources effectively. This report looks to present the analysis of Cue Energy Resources Ltd where it looks to identify the business the company is in, the vision and mission statement, the target customers and other internal analysis.
The report also presents information about the SWOT and looks to identify the external environment through the Porter Five Force Model, Competitor Analysis, and Life Cycle. This thereby helps to understand the objectives and the manner in which Cue Energy Resources Ltd has been able to achieve it. Finally, the report looks and presents the competitor analysis and financial analysis highlighting the manner in which Cue Energy Resources Ltd was able to manage the resources and grow. This thereby provides useful insights and direction that Cue Energy Resources Ltd can look towards for growth in its business. Background Information Cue Energy Resources Ltd which started a business in 1981 as an oil and exploration company based in Australia has grown over the years.
The company performs in Papua New Guinea, Indonesia, New Zealand, and Australia where it has relied on its core business competency i. e. producing oil and natural gas through exploration (Cue Energy Resources Ltd, 2011). Cue Energy Resources Ltd has relied upon a strategy where they look to work on their core competencies so that they are able to ensure growth in their business by looking to use their internal strengths so that they are able to perform better. Vision & Mission Cue Energy Resources Ltd has identified a vision and mission statement for the company and looks towards growing its business based on those.
Cue Energy Resources Ltd has identified the vision statement to grow its business by increasing the oil and exploration business at other avenues where there is a possibility of having the required resources (Cue Energy Resources Ltd, 2011). On the backdrop of the vision statement Cue Energy Resources Ltd has identified the mission statement to be as improving their management process and ensuring maximum efficiency in exploring oil and natural gas so that the company is able to control cost and ensure efficiency in its operations (Cue Energy Resources Ltd, 2011).
This has thereby permitted Cue Energy Resources Ltd to be able to develop its business accordingly. Value Chain Cue Energy Resources Ltd thereby is a producer which looks towards extracting oil and natural gas from the earth. The company specializes in the service of exploring oil and gas by finding the correct basins or reserves and explores the natural resources for the benefit of mankind.
This value chain of Cue Energy Resources Ltd is thereby more concentrated towards producing natural gases and oil through exploration.