Essays on Amazon Business Model Case Study

Download full paperFile format: .doc, available for editing

The paper "Amazon Business Model" is a wonderful example of a case study on business. An American based electronic company, amazaon. com has its origin and roots in Seattle, Washington. It is agreed widely that amazaon. com is almost the number one company that initiated e-commerce. The CEO of the company, Jeff Bezos is regarded as the founder of e-commerce. Jeff Bezos founded the company in 1994. That year is also termed as an early and initial year of conventional internet. Bezos experienced and exploited the potential to a complete extent, present on the Internet.

It is termed as the largest bookstore in brick-and-mortar, selling an excess of two hundred thousand titles, online. As earlier mentioned the company was incorporated in the year 1994 in Washington, it was re-incorporated after two years in 1996. The company is spending millions of dollars to obtain customers and serve them beyond their expectations. This being the main strategy has worked. The company progressed by leaps and bounds. Amazon placed themselves not only in the category of books but also targeted customers of CDs and DVDs.

(Barry, D. 2006). The company also deals with barbecues, TVs with larger screens, and many products of the kind. Jeff Bezos served his career as Vice President in a bank based in New York. He sensed the power and increasing supremacy of the internet, especially in the Web format. The growth rate of the internet at that particular time was two thousand three hundred percent per year. A critical analysis was made by Bezos by studying a variety of twenty products. He searched for the best seller product online. (Borders Overbroad?

2005)The results recommended that Bezos should choose to sell books online as he found a variety of more than three million books available globally. Bezos thus initiated the sale of online books in July 1995. The main focus of Amazon was on enormous and gigantic selection, high quality of service, effectiveness, and pricing compatible with target customers. (Assael H. 2000)  


Amazon Sells CDs. (2003) Videos in Japan. The Financial Times

Andrew, E. (2006) Amazon Links start to pay off. Financial times.

Alsop, S. (2004) I’m betting on fortune, New York.I vol.143, no.9

Assael H. (2000) Marketing: Principles & Strategy. Dryden Press.

Barry, D. (2006). Borders Group. Merill Lynch Capital Markets.

Belch. G.E.(2001) Advertising and Promotion: An Integrated Marketing Communication Perpectives.

Bernhard, W. (2007). A Dog of a Debut. The Industry Standard.

Borders Deal to Allow Book-Printing in Stores. (2006) Atlanta Journal & Constitution.

Borders Overbroad? (2005) Forbes.

Brooker, K.(2004). Beautiful Dreamer. Fortune.

Can borders Turn the Page? (2006) Business Week.

Gregory, D.(2007) Virtual Shopping Gets Real. Information Week.

Michelle V. (2005). Fetches Investment from The Industry Standard.

Saunders, R. (2001) Business The, UK: Capstone Publishing Limited.

Wills, C. (1999). really matter?. Forbes, New York.

Download full paperFile format: .doc, available for editing
Contact Us