Essays on Influence of Valuable Market Dynamics on Marketing Decisions Assignment

Download full paperFile format: .doc, available for editing

The paper "Influence of Valuable Market Dynamics on Marketing Decisions. " is a great example of a Marketing Assignment. Marketing strategy is a blueprint of the goals that an organization is to achieve over a period of time and a road map to achieve them. Marketing strategies are shaped up by mission, objectives, and vision. This research aims to examine the marketing strategy of unlife businesses to achieve their goals, address the challenges and role of marketing research in strategic decisions making. Unelife operates several businesses to the University of New England community such as cafes, fitness services, sporting activities, and entertainment.

The management has employed strategic marketing in decision making to spur growth, provision of quality services and satisfaction of the internal and external market. 1.0 Relevance of mission, smart objectives, and the hierarchy of objectives Business objectives are the destinations that an organization or company sets out to reach after a certain period. For a business any successful business, the management must follow a Visionary blueprint or a business plan with very clear objectives (Ferrell & Hartline, 2004, p.   98). The objectives may be a short, medium or long term, and the management works every day towards achieving these objectives.

The creation of UNElife objectives depends on the stakeholders such as the University of New England administration goals and objectives, emerging students’ needs as well as the long-term goals of the organization. The company formulates objectives that will achieve all the interests of all the stakeholders. life objectives strive to have the best and world-class facilities such as the gym to benefit all the stakeholders (Martin & Schouten, 2012, p. 134). Customers will receive high-quality services, the management will receive more money and the employees will receive good pay. life also has created a hierarchy of objectives, the top management created the mission that clearly sets out the purpose of the group.

Under the mission, a set of objectives is framed to increase the client's flow to the facilities such as the café LIFE and sports, improving customers' experience in the facilities, more consumers from outside. The objectives are quantitive, challenging, attainable, realistic and understandable for ease in communication (Mullins & Walker, 2013, p. 24). The mission and objectives create a path through which UNElife works for a certain period.

The mission of UNElife involves both internal and external stakeholders who are the management team, local suppliers, and the community. The hierarchy of objectives is critical for UNElife starting with the mission that guides the formulation of several objectives. Objectives are further broken down by function and communicated to the heads of department s who work directly to achieve them (Hawkins, Coney, & Best, 1980, p. 82). Each department further subdivides these departmental objectives to team objectives and finally, team members set their personal objectives. This is important in that workers feel a personal responsibility to work hard and achieve the goals of the team.

When all the teams achieve their objectives, the department will have achieved its objectives. Similarly, when all the departments have achieved its objectives, the organization will have achieved its objectives and finally its mission. Components of the mission statement, which includes the key philosophical values that are pertinent to the overall decision making articulate the goals in which the management believes all the workers should adhere to attain a vision (Fifield, 2007, p.

34). Objectives, mission, and objectives give a roadmap that all the workers in UNElife should follow to reach a goal of prosperity.


Bettadapura Keshavamurthy, & Sharath Kumar, H. (n.d.). International Marketing Plan: Launch of Realeyes’ Services in Australia. (Bettadapura Keshavamurthy, Sharath Kumar and Hsieh: Launch of Realeyes’ Services in Australia. [Dissertation (University of Nottingham only)] (Unpublished).

Cadogan, J. W. (2009). Marketing strategy. London: SAGE.

Cravens, D. W., & Piercy, N. (2006). Strategic marketing. Boston, MA: McGraw-Hill.

Ferrell, O. C., & Hartline, M. D. (2004). Marketing strategy. Mason, OH: Thomson/South-Western.

Fifield, P. (2007). Marketing strategy: The difference between marketing and markets. Amsterdam: Elsevier/Butterworth-Heinemann.

Hawkins, D. I., Coney, K. A., & Best, R. J. (1980). Consumer behavior: Implications for marketing strategy. Dallas, TX: Business Publications.

Jain, S. C. (2000). Marketing planning & strategy. Cincinnati, OH: South-Western College Pub.

Kotler, P., & Armstrong, G. (2006). Principles of marketing. Upper Saddle River, NJ: Pearson Prentice Hall.

Martin, D., & Schouten, J. (2012). Sustainable marketing. Upper Saddle River, NJ: Pearson Prentice Hall.

Mullins, J. W., & Walker, O. C. (2013). Marketing management: A strategic decision-making approach. New York: McGraw-Hill.

Walker, O. C., & Walker, O. C. (2003). Marketing strategy: A decision-focused approach. Boston: McGraw-Hill/Irwin.

Download full paperFile format: .doc, available for editing
Contact Us