The paper "Strategic Marketing Planning for the Small to Medium-Sized Business" is a perfect example of a Marketing Case Study. Strategic Market Planning is the process in which a business unit sets up decisions that can yield a profound competition in the market it serves. The strategic plan usually is based on the number of the marketing process. In our assessment, we are going to take the University of New England (UNE) as our case study. Under the chosen market, we are going to start by assessing the suitable strategic market programs applied by UNE and the relevance of these plans to the followers.
Besides, we are going to determine the importance of these growth market strategies for market leaders and share the plans with the members of the UNE life business. Furthermore, in the assessment, we are going to discuss some possible strategic choices that UNE life business adopts to maintain a competitive advantage in the market and outdoing the declining markets. Also, in the assessment, we are going to discuss some relevant market strategies that are essential to serving a new economy market basing on our case study, UNE life business. Also, we will assess the appropriate methods of designing an organized structure and marketing strategies for the implementation of different modest strategies for the UNE life business.
We will then go ahead to identify some critical roles of marketing metrics and marketing audits about the UNE life business. Lastly, by the end of the assessment, we should be able to apply the strategic marketing plan we have learned to better up our company. Marketing Strategies are laid down goals needed to be attained with marketing efforts.
A business plan is usually determined by the enterprise objectives. That means both the business strategy and business objectives should work hand-in-hand. On the other hand, a marketing plan is a way you strive to achieve these established goals. Thus, a strategic marketing plan is a process in which a business unit sets up decisions that can yield a profound competition in the market it serves (Anderson, 2012). The primary objective of the marketing strategy and planning is to fit in the market competition.
Basing on UNE, their services such as graduation services, co-curriculum services, and entertainment services are of high quality in order to fit into the market competition. Besides, the UNE provides quality catering services and holding of events such as wedding functions, family parties, birthdays party, name them. The Objectives of UNE The main goals of UNE are to win more customers by the provision of high standard services that will attract them. In addition, they also intended to increase their financial income comes the year 2016 as outlined in their article. Another objective is to improve their branding reputation of catering in the line of enhancing the trust and interests of their estimated customers. Hierarchy of Strategies Business level strategy The organization's success and competence are mainly viewed in satisfying customers' needs in order to gain above-average outputs or returns (Griffith, 2010).
This is achieved through a business-level strategy. For the case of UNE, the need for providing quality catering services attracts more customers to buy their products. The continued purchase will, in turn, increase the return on the inputs.
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