The paper “ Strategic Planning for Anglican Health and Welfare Services” is a delightful version of a case study on marketing. Anglicare was started in 1976 as Anglican health and welfare services. The name was later changed to Anglicare and is now officially the company’ s legal name. In its early days, the company was established as a move to the delivery of social services by the Anglican Church. Anglicare has all along been supporting and advocating on behalf of the most marginalized people in society. In 1886, a mission to the streets and lanes of Melbourne was established in order to advocate for the rights of the marginalized people in society.
In 1919, a mission of St James and St John was commenced so as to serve the same purpose. In1921, St Johns' homes for boys and girls was set up in Melbourne. On 1st July 1997, these three agencies were merged to form Anglicare Victoria. In the past years; Anglicare has achieved the following growth: The emergency relief by the organization increased by 29% to amount to 64,929 and through this increase, many people benefited from the relief. Financial counseling support has increased by 17% to amount to 6928 Support for drug and alcohol abuse increased by 40%.
This support comes from various organizations and individuals. The non paid volunteers contributed 174,232 of support hours. These volunteers are mobilized by the agency so as to support its programs. Foster carers increased from 588 to 680 while other volunteers increased from 1,179 to 1,395. SWOT Analysis Strengths Overcoming the present ‘ all nothing’ approach and undertake what previously was not exploited in the society. Asset and capacity approach focusing on the volunteers’ contribution hence realizing adequate funds to serve the community. Involving the wider community through building capacity of foster care. Providing care for the vulnerable in society is highly valued. Since a carer sufficiently supported, there is a likely hood of having an optimistic impact on the stability of placements Weaknesses A lot of demands in terms of resources are placed on an already strained system.
Coordinating, recruiting, assigning and training of volunteers require a lot of resources. The impact of the more community members being involved in charity work is not tested. There is a likelihood of conflict between the family and the primary volunteers. The possibility of a succession dispute can grossly impair the operations of the organization. Opportunities Currently, there are challenges of recruiting and retaining volunteers but the company could engage in innovative methods of recruiting and retaining volunteers. There is a proven huge community resource that can be tapped to help the company.
This has been evident where people from the community have been calling the hotline for recruiting volunteers to inquire about how they can become volunteers. Recruitment and publicity are practiced in the organization and this can be used to effectively foster the volunteers. Threats The general challenges of a common conceptual framework of delivering the kind of services that the company delivers. Recruitment and coordination of volunteers are daunting tasks that are surrounded by many risk management issues and liabilities. There are many concerns surrounding privacy and allegations of abuse or neglect.