The paper "SWOT Analysis of JW Marriott Hotel" is a perfect example of a business case study. This report is an exhaustive report on the overall business performance of JW Marriott for the last three years under new management. The team had drafted a highly effective plan which it hoped will position JW Marriott as one of the major players in the United States hotel industry. In the first section, the report will review the business plan of the company to analyze the strengths, weaknesses, opportunities and threats that face the business and what the management can do about them.
In the second part, the report will outline the objectives and strategies of the company in the future and how the company has been able to stay true to the previous ones. Finally, the report will analyze the financial performance and the projections for the next fiscal period. After the refurbishment, JW Marriott hotel has become a 4-star hotel catering to practically all age brackets in America from the age of 20 (HOTS, 2012e). With its excellent, guest rooms and luxurious experience, JW Marriott has positioned itself as a worthy competitor to players in the industry with the sole competitive edge of quality and innovation to offer our customers the best service in the sector ranging from conferencing to fitness facilities. 2 Business plan for year four 2.1 (SWOT) 2.1.1 Current Strengths and weaknesses: Strengths- The hotel has refurbished facilities to level three which has cost a lot of time and money in excess of $5922020 by the close of the third year since the hotel was taken over by my team.
This means that JW Marriott has 250 guest rooms.
In addition to this, it now has a good looking bar and restaurant that will be able to attract clients and project a positive new image of the hotel for marketing purposes (HOTS, 2012d). The hotel has managed to reduce the level of staff turnover to 45%. This means that the management has been able to ensure job satisfaction amongst its staff members as a result the clients will remain satisfied. This is a competitive edge over the rest of the players in the industry which should be encouraged and to also have maximum attention devoted to it to ensure that staff turnover falls to as low as 10%.
Fahey. J. (2012). Electricity Prices Rise Despite Cheaper Costs For Utility Companies. Retrieved from http://www.huffingtonpost.com/2012/07/11/electric-prices-rise-despite-cheap-production _n_1665946. html
HOTS. (2012a). Eating out; trends & indicators. Southport: Griffith University
HOTS.(2012b). Health and fitness market analysis. Southport: Griffith University.
HOTS.(2012c). HOTS background information. Southport: Griffith University.
HOTS.(2012d). HOTS user guide. Southport: Griffith University.
HOTS.(2012e). Local economic factors. Southport: Griffith University.
HOTS. (2012f) . Local info update Year 3. Southport: Griffith University.
HOTS. (2012g).Staff Numbers, Rates Of Pay and Training Costs. Southport: Griffith university
HOTS.(2012h). Competitors information. Southport: Griffith University
HOTS.(2012i). Conference feasibility market. Southport: Griffith University.