The paper "Business Level Strategies " is a great example of a Business Case Study. The case gives an introduction about the current market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of recording and distributing music. Our focus here is on those that manufacture high-quality sound reproduction equipment. Earlier the music was recorded in the vinyl LP forms then it has seen the fastest growth in CD sales to the digitally accessing music over the internet but now this has seen a steep decline due to the introduction of digital music.
This case also describes the strategic issues of the few major hi-fi manufacturers like Linn, Naim, Meridian which are into the business of recording music and Apple which is into distributing music as well. Strategic issues like the market around them change, in particular, the growth of online, digital and portable music sources and the competitive advantages with the companies have been discussed in the case. This case study examines the strategic questions facing such firms and points to the difficulties these firms face in deciding how and where to compete.
Everyone is thriving to get sustainable competitive advantages to survive in the business. Case Analysis The case offers an opportunity to implement a number of strategy models such as the SWOT analysis, generic strategy analysis, value chain analysis and identifying key success factors in the industry. On the basis of all these models, it is vital to identify the competencies required to compete in new areas and the basis of gaining sustainable competitive advantage.
The focus of the case analysis is to identify the external as well as internal environmental forces to get a competitive advantage. Rather than trying to change the effect of the intervention of the internet and technology into the music industry, companies should adopt this technology and innovate new so they can see potential opportunities in this market. (Part A) 2.1 SWOT Analysis of the Hi-Fi Manufacturing Firms To have a view of companies' internal analysis, it is necessary to have an in-depth analysis of the company.
SWOT-analysis helps up to find out the strengths, weaknesses, opportunities, and threats for specialist hi-fi manufacturing firms like Linn, Naim, and Meridian and it will also show that the strengths of the companies will make them able to reap the benefit of opportunities available in the marketplace. The below mentions points are based on the information given in the case.
"Case Study Proforma." BM 301 Strategic Management. 2 april 2009
Competitive advantage and key success factors. 2 april 2009
Gerry Johnson, Kevan Scholes, Richard Whittington. "Case Studies ." Exploring corporate strategy . Pearson Education, 07 Dec 2007. 625 - 628.
Case on Digital music industry, Bermingham City Business School.2009, MA Marketing (FT) Marketing Planning, M Willoughby
Gerry Johnson, Kevan Scholes, Richard Whittington. "The Environment ." Exploring corporate strategy . Pearson Education, 07 Dec 2007. 52 - 67.
Gerry Johnson, Kevan Scholes, Richard Whittington. "Business level strategies ." Exploring corporate strategy . Pearson Education, 07 Dec 2007. 221.