The paper "Supply Chain for Prima Fisk Fish Sausage" is a perfect example of a management case study. This paper provides a description of a global supply chain for Prima Fisk fish sausages. It highlights how the raw materials of processing the product are obtained and the distribution of the product in the Australian and North American markets. Moreover, this paper has discussed issues revolving around this supply chain such as potential competition, the management of risk sources, supplier integration and supply chain agility, flexibility and responsiveness. Based on the findings of this paper, it is evident that this supply chain is elaborate and intertwined.
However, the Prima Fisk Fish Sausage supply chain is integrated, flexible and responsive thus it is bound to enable the firm to have sustainable supply sources and maintain its competitive edge in the target markets. Introduction Fish sausages are rare commodities in most markets around the world, although they are common in Japan, Thailand, China, Philippines and Malaysia. Following, the Second World War, Nippon Suisan Co. , one of the largest fishing companies in Japan undertook a study on how to manufacture fish sausages from whale meat.
With time, the processing of fish sausages has gradually become a booming enterprise in Japan and other countries around the world. (Stewart 1964). However, in a considerable number of countries, particularly Australia and some parts of North America fish sausages continue to become rare commodities. Over time, it has become evident that consumers are increasingly turning to fish consumption as a healthier alternative for red meat. This is mainly because fish acts as a rich source of protein and also provide essential vitamins and minerals like phosphorus and calcium (Delgado et al 2003; Babal 2010).
Nevertheless, various fish products are lacking in most markets around the world. Therefore, the introduction of the new “ Prima Fisk Fish Sausage” into the Australian and North American markets can help meet the growing demand for fish products. This paper will describe a global supply chain for Prima Fisk fish sausages in reference to obtaining raw materials to produce the product and the distribution of the product in the Australian and North American markets. Moreover, this paper will discuss issues revolving around this supply chain such as addressing potential competition, the management of potential sources of risk, supplier integration and supply chain agility, flexibility and responsiveness. Product Description Prima Fisk fish sausages are protein-rich, low-fat and high-energy gourmet food suitable as sandwich fills and for any occasion.
There are no harmful additives included in these products, these fish sausages are essentially made from fish meat, spices and gluten-free flour. The only fat present in these fish sausages is fish oil and small portions of vegetable oil. Prima Fisk fish sausages are tasty, rich in nutrition and have a great cultural appeal that offers a variety of flavor inspired by exotic cuisines from Thailand, Mexico, India and the Mediterranean US (Prima Fisk, 2012). The main processing firm for Prima Fisk fish sausages will be based in Brisbane, Queensland.
Prima Fisk fish sausages will comprise of a supply chain that is elaborate and intertwined. The ingredients of these products will be supplied by two categories of suppliers, Tier 1 and Tier 2 suppliers. Tier 1 suppliers consist of fish farmers who supply Prima Fisk fish sausage manufacturers with fish meat to make the sausages.
Tier 2 suppliers comprise of local retailers and processors who supply the firm with spices, gluten-free flour, fish oil, vegetable oil sausage and wrappers. The suppliers will transport their supplies to the main Prima Fisk processing firm in Brisbane using a fleet of refrigerated trucks.