Essays on Strategies in Nike Inc Case Study

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The paper 'Strategies in Nike Inc" is an outstanding example of a business case study. Nike inc. is a well-known seller of footwear and apparel in the world. It sells to more than 180 countries. It designs mainly footwear, apparel and equipment, which are manufactured in approximately 600 contracted factories. Nike Inc has over a million employees. Nike in. has various stakeholders who include government, environment, community, investors, senior management staff, employees and NGOs. The firm identifies with GRI and UNGC in various capacities though not all indicators are observed. The reporting frameworks provided by GRI and UNGC are necessary for the evaluation of a company’ s performance at different levels.

Some social and environmental issues identified by GRI ARE NOT NECESSARILY IDENTIFIED BY NIKE INC. they are discussed in detail below. The firm is not economically sustainable evaluating by the rates of ROI /ROA of three financial years, specifically 2005-2007.according to the financial analysis provided by the company, Nike Inc deserves to improve on its economic performance. The firm has got sustainable strategies that are evaluated by the SWOT AND TOWS matrix. The company should work on achieving those goals and strategies so as to improve on the performance in the global market. Introduction Stakeholders involve people who are directly or indirectly affected by a company’ s service.

Nike Inc involved a number of stakeholders. Disclosed stakeholders for Nike Inc include non-government organization, government, investors, people from academic and business field, the local community, senior staff, and employees. Below is the stakeholder model for Nike Inc. (Nike, Inc. 2009) Global reporting initiative and UN Global Compact frameworks Global reporting initiative seeks to promote economic, environmental and social sustainability. In so doing, it provides all companies with the well-laid sustainability reporting framework that enables companies to report their sustainability performance.

While reporting, organizations are required to employ transparency and accountability so as to win the trust of their stakeholders and the global economy at large. UNGC is an abbreviation of United Nations Global Compact. It is one of the benchmarks that an organization uses to assess its sustainability performance. It follows certain principles to enhance its sustainability. The principles include principles on human rights, principles on labor, principles on the environment and those on anti-corruption (Rasche & Gilbert 2012). Nike Inc outlines a number of references to both GRI and UNGC.

First and foremost, under the economic docket, the financial constraints plus the risks that the company is likely to face. Nike inc. outlines that any business should give a hand in approach towards handling environmental problems. In addition to that, it should undertake initiatives to promote environmental sustainability. This was according to the principles of the environment. Matters concerning financial assistance from the government; wages comparison and local hiring were not reported. Cases of infrastructure investments and public benefit plus the indirect economic impacts were not reported as well. Regarding social sustainability, the company, according to GRI and UNGC had reports on few fields with other fields not being reported in the GRI indications.

Most fields referred to principles of human rights with the code of conduct as a recommendation and principle of labor. The principle on anti-corruption was applied at the society level with reference to the code of ethics.



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Nike, Inc. 2009, Corporate Responsibility Report FY 07-09. Available from: . (Accessed 18 May 2013)

Rasche, A & Gilbert, U 2012, ‘Institutionalizing global governance: the role of the United Nations Global Compact’, Business Ethics: A European Review, vol. 21, no. 1, pp. 100 – 114.

Speer, J 2010, ‘Nike, Inc’, Apparel, vol. 51, no. 10, p. 15.

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