The paper "Sustainable Event Development" Is a great example of a Management Case Study. The FIFA World Cup is one of the largest sporting events on the planet, held every four years. The event attracts qualified nations from all over the world after a series of elimination and knockout competitions. The coveted title puts winning nations at the hem of the game and hence the much anticipation and hype. Being a global event, the preparations begin years before the actual event with countries placing their bids more than eight years earlier.
From previous experiences, it attracts millions of people who travel from all over the world to cheer on their national teams. The next FIFA World Cup is to be held in Brazil in 2014. As it is the norm, Brazil has been under vigorous preparations to welcome the world. The biggest preparations are in terms of accommodation, infrastructure and stadia to hold the millions of people who are expected in Brazil in 2014. Tickets for the games are already on sale one year before kick-off. Preparing such a huge event calls for massive infrastructural investments by the hosting countries.
Billions of dollars are spent on building new stadia and improving existing ones. New hotels and highways have to be built in order to prepare for the visitor's influx. Just like other huge global events, the effects and sustainability are an important aspect of the event (Raj and Musgrave 2009, 2). The FIFA World Cup in Brazil FIFA is the overall football governing body in the world. In collaboration with the Brazilian government, it has been preparing for the big event in 2014.
Many issues have been raised on the readiness of the country to hold such a huge event. The numbers have been growing with every subsequent event of the World Cup. The expectations from fans and players as well have been rising. This has been associated with massive expenditures in preparation for the event. Brazil won the bid to host the games back in 2006 beating other powerful contenders such as Spain Brazil is an emerging nation and has been ranked as a second world country. It has experienced massive economic growth and is in the run to become one of the world's best-performing economies.
Despite these cases of poverty and serious armed crimes. The government authorities have been struggling to fight armed gang crime in the country for decades now. This poses a threat to the stability of the country and the region as well. The World Cup has risen from a small event to a phenomenal global event. It has become more than a sporting event as countries use it to market themselves and their potential in a global perspective (Kunze, Antje, Halatsch, Vanegas, and Jacobi 2011, 14.
During World Cup events, economies of host nations experience robust economic activities and increased demand for commodities. Nations also have influxes in the tourism industry and other related industries. The last time that Brazil hosted the World Cup was in 1950. It will be among the few nations including Mexico, Italy, Germany, and France to hold the even for the second time since its inception in the 1930s (Silva and Gerardo, 2013, 175).
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