The paper "The Business Environment of Poland" is a perfect example of business coursework. Despite the numerous challenges operating a business in a foreign country pose, more than ever before, businesses have continued to expand their operations globally. This is because many seek opportunities that will help them grow their businesses. This trend, however, has been accelerated with the liberalization of the global market and removal of trade barriers which in the past have hindered penetration into foreign markets (Tsang 2004). The purpose of this study is to take a critical analysis of the move by an Australian company into the Poland market.
Poland is located in central Europe to the east of Germany at 52 00 N, 20 00 E. Tourism in the country is a major economic activity and contributes nearly half of the country’ s foreign exchange earnings. The country’ s per capita income is 18, 000 which is relative as opposed to other EU members. The country’ s employment policy is that foreign investors would only be allowed to operate in the country as long as they give opportunity first to the indigenous.
Finally, Polish people are considered the most friendly and hospitable in the EU. On the other hand, most people in the country have the culture of not spending much on outside food with 5% of food expenditure as opposed to 37% of that of their American counterparts. Charcoal BBQ Chicken which operates a roast chicken restaurant chain in the country has over 300 stores throughout the country. After the fall of communism in Poland in 1999, the country has made very important strides towards reforming its economy in pursuit of liberalization and stabilization.
Since the mid-1990s, the country has been the leader in Central Europe in terms of Foreign Direct Investment (FDI) with $ 73 billion generated into the economy being a result. About 78% comes from the EU, 11% from the United States, and the remaining 11% from the rest of the world. Since the joining of NATO in 1999 and the EU in 2004, the economic indexes of Poland have improved significantly, demand and supply measures reactivated, and above all the capital and labor markets have been into operation.
Blanchard, O. (2011). Macroeconomics Updated (5th ed.). Englewood Cliffs: Prentice Hall.
Brzeszczynski, J and Michael, M. (2006). “Explaining trading volume in the euro”. International Journal of Finance and Economics, 11(1), p. 25–34.
Dwivedi, D.N. (2001). Macroeconomics: theory and policy. New Delhi: Tata McGraw-Hill.
Elaine A. (2005). Polish-Style Roast Chicken: Ingredients, retrieved on 28th September 2012, available at:
Fotios, P. (2006). Business environment and investment opportunities in Poland. New York: Pearson Education Ltd.
Gärtner, M. (2006). Macroeconomics. Pearson Education Limited
Hill, W.L. (2005). International Business: Competing in the Global Marketplace (International ed.). New York: McGraw-Hill.
Kotler, P. (1997). Marketing Management. Prentice-Hall, Inc.
Mishkin, F.S. (2004). The Economics of Money, Banking, and Financial Markets. Boston: Addison-Wesley.
Neuliep, J.W. (2003). Intercultural Communication: A Contextual Approach. USA: Houghton Mifflin.
Nickel, S., and Lewis, M. (2010). operations management, 6th edition, Pearson. Prentice Hall.
PKF (2012). Accountants and business advisers: Doing business in Poland, retrieved on 2nd October 2012, available at: http://www.wipfli.com/Resources/Images/28998.pdf
Polish Information and Foreign Investment Agency (PIFIA 2012). Invest in Poland: Why Poland? Retrieved on 2nd October 2012, available at: http://www.paiz.gov.pl/why_poland
Porter, M.E. (2008). The Five Competitive Forces That Shape Strategy. Harvard business Review, January 2008
Snowdon, B. and Howard R.V. (2005). Modern Macroeconomics: Its Origins, Development And Current State, Edward Elgar Publishing.
Tsang, E. (2004). ‘Toward a Scientific Inquiry into Superstitious Business Decision- Making’. Organization Studies, 25-6, p. 923-946.
Warsh, D. (2006). Knowledge and the Wealth of Nations, Norton.
WARSAW (2011). Poland sparks controversy on EU Environmental policy, Business journal, accessed on 22nd June 2011, available at: http://www.wbj.pl/article-55093-poland-sparks- controversy-on-eu-environment-policy.html