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The paper “ The Business Plan of a GREEN WORLDshop and the Perspectives of the Australian Market of  Household Appliances" is an engrossing example of a case study on marketing. The Australian household appliances market generated total revenues of $3billion in 2008, representing an annual growth rate of 2.6% for the period spanning 2004-2008. The market went into decline in 2008, with recovery forecast in 2010. The performance of the market is forecast to accelerate, with an anticipated growth rate of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $3.6 billion by the end of 2013. Some of the sub-categories of household appliances are: Cooking appliances (cookers, microwaves, ovens, food processors and toasters) Washing appliances (washing machines, clothes dryers and washer-dryers) Refrigeration appliances (fridges, freezers and fridge freezers) Room comfort and water heating appliances (air conditioning, circulating and ventilation fans, heaters) Vacuum cleaners and floor polishing appliances Dishwashers The market for household appliances is continually increasing with new entrants and many small firms add niche brands and products.

At the same time, large corporations are constantly extending product lines and brands.

The market is very competitive. A business plan is essential for business. Like a map a good plan helping you to find the best path to achieving your goals - it's your blueprint for the future. Setting business goals helps you to use your time and resources more effectively. By planning ahead you are more likely to be able to take advantage of business opportunities and anticipate problems It is a must have when you are seeking finance. Executive summary The aim of the green business would be to explore the prospects of starting new enterprises, undertaking risks and handling economic and non economic uncertainties and introduction of new innovations or limitation of successful ones in existence and there has to be coordination, administration and control.

There has to be supervision and providing leadership in all aspects of business and there has to be other factors that would be building business. These factors could be termed as Trust, discipline, sincerity and integrity. Awareness of business, smartness of business, knoweldge and grasping power. There has to be efficiency in work and intelligence. There has to be high integrity and morality in business. There has to be positive intelligence and defensive smartness. There has to be punctuality and time management. There has to be completion of duties, responsibilities at right time and accountability at work. There has to be sensible approach towards business. There has to be effective communication that would be transforming the workplace as words and there would be words that would be motivating the business process Introduction This essay will be covering the business plan of a green company.

The name of the company is called GREEN WORLDshop and the report will be covering the executive summary, marketing, operation and financial plan in detail. Executive Summary GREEN WORLDshop will be a locally owned kitchen utensils that will positioned as an ideal outlet for visitors and the approach would be creative to enhance the image of company.

The GREEN WORLD shop will be providing good quality products at high quality and the product will be priced at value and will have good packaging and the atmosphere is guaranteed to fill with fun. The shop would be satisfying the demand of home hold consumers.

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