Essays on The Digital Transformation of Traditional Businesses Assignment

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The paper ' The Digital Transformation of Traditional Businesses' is a great example of a Business Assignment. The world has experienced rapid advancements in technologies in the recent past. The advancements have resulted in the emergence of a number of new information technologies (NIT) that have transformed businesses and industries in a big way. Among the NIT used by businesses, today include the Internet, mobile communication, and broadband networks among other technologies. However, the NIT does not suit all the businesses. Instead, there are certain kinds of businesses that Andal-Ancion, Cartwright, and Yip (2003) say can use NIT appropriately to enhance business processes.

The first kind of business that can use NIT, according to the authors is the Books Stores. The authors argue that businesses that deal in the sale of books can effectively use the Internet to sell the books in digital form to its customers. In fact, unlike in the past, where people depended on physical bookstores to get books of their choice, the emergence of the Internet has made it possible for publishers to sell their books in the digital format via the internet.

The other type of business that the authors say can use NIT is the airline firms. According to Andal-Ancion, Cartwright, and Yip (2003), airline industries can use the internet to offer online ticketing services. Accordingly, this enables travelers to book their flights via the internet without necessarily having to present physically at the airline booking office. Other kinds of businesses that can use NIT include software businesses because the software can easily be distributed online to the customers without having to depend on the middlemen. Illustrate the reasons for the drivers of NIT that the authors have identified in their study.

6 marks Andal-Ancion, Cartwright, and Yip (2003) identified 10 drivers of NIT that determine the competitive advantage that a company can derive through NIT deployment. Each of these drivers plays a critical role in ensuring the efficient deployment of NIT in a business or industry. The first is electronic deliverability. Electronic deliverability is one of the most important drivers of NIT because it facilitates the delivery of a product to a customer efficiently and cost-effectively.

Andal-Ancion, Cartwright, and Yip (2003) noted that, for a product to use NIT, its components must be able to be delivered electronically. For instance, the authors noted that most airline companies have benefited from online booking services because the tickets can easily be delivered electronically via e-mail services. This helps in eliminating middlemen in the transaction process. The authors provide easyJet an example of the airline firms that have benefited a great deal from online ticketing services noting that the airline sells more than 90% of its tickets online (Andal-Ancion, Cartwright, and Yip, 2003).

Nevertheless, the authors noted NIT is not effective for use for some products, such as the car because, as much as the customer can compare the prices and features of a car on the Website, the customer would still need to verify the car physically and test-drive it before accepting delivery. As such, the electronic deliverability of a product is a critical driver of NIT that must be taken into consideration to ensure a successful transaction.


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Cartwright, P. (2002). Only converge: Networks and connectivity in the information economy. Business Strategy Review 13, 59-64.

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