The paper "The Dynamics of the Chinese Consumer with Relevance to Consumerism " is a good example of a marketing case study. Whether the organization is considering new markets to distribute its products, searching to make its supply chain competitive and cut on costs or searching for better viable investment opportunities, it is advisable to develop a Chinese strategy (Latham, Thompson, & Klein, 2006). The following reasons make china the best business market; The growing role of china in the world China is not simply an emerging power. It is common knowledge that the GDP pa capita of china remains to be at $ 3,315 as compared to the developed economies of the world.
More than 700 million people out of a population of 1.3 billion are still living in rural areas that are poor. Despite the facts, China is the world’ s third-largest economy, after the United States and Japan. Jana is focused to overcome Japan given the rate at which it is growing (Latham, Thompson, & Klein, 2006). China is rated as a major world purchaser. It currently has a consumption of more than half of the cement in the world and pork.
More than a third of its steel is also consumed in China and a quarter of its aluminium. It is the largest market for car sales. Analyzing China from a macroeconomic point of view, the actions of the country has now a global ramification whereas in the global political arena, the country’ s influence and power are rapidly increasing regionally and across the globe (Latham, Thompson, & Klein, 2006). Currently, the GDP of China is between 7 % and 9 % which is quite good for the country.
This is by far better than other developed economies of the world. The most important point is that as the country becomes an important global power, it has a great influence on businesses. China has emerged as an important player in business (Ru, Lu, & Li, 2009). Market size With a population of more than 1.3 billion, china is the most popular country in the world. From a marketing perspective, it is unlikely that a single business organization will be able to capture the entire market.
The segmentation that exists between different age groups, individual economic status, geographies and consumption habits are very diverse (Latham, Thompson, & Klein, 2006). It is, however, worth to note that the critical implication of the country’ s large population is the large submarkets. For instance, the country has many of its individuals studying English and using the internet than the entire population of the United States. The country has 650 million people who use mobile phones. Statistics show that over 44 billion instant noodle packages are consumed yearly. This means that business organizations can make huge profits even without capturing on dominant markets.
There are many potential consumers in the Chinese market. The market is highly fragmented, there are difficulties in distribution and the consumer tastes and preferences are still erratic and developing. Therefore, in as much as the market remains the largest in the world, understanding such characteristics of the consumer base and the market is critical in making a choice on joining the Chinese market (Latham, Thompson, & Klein, 2006).
Cheng, H., & Chan, K. K. W. 2009. Advertising and Chinese society: impacts and issues. [Frederiksberg, Denmark], Copenhagen Business School Press.
Doctoroff, T. 2012. What Chinese want: culture, communism, and China's modern consumer. New York, Palgrave Macmillan.
Ferguson, N. 2012. Civilization: the West and the rest. New York, Penguin Books.
Horowitz, M. C. 2005. New dictionary of the history of ideas. [New York?], Charles Scribner's Sons.
Kelley, J. 2008. Half-life of a dream: contemporary Chinese art from the Logan collection. [San Francisco], San Francisco Museum of Modern Art.
Latham, K., Thompson, S., & Klein, J. 2006. Consuming China: approaches to cultural change in contemporary China. London, Routledge.
Ru, X., Lu, X., & Li, P. 2009. The China society yearbook. Vol. 3, Vol. 3. Leiden, Brill.
Street, N. L., & Matelski, M. J. 2008. American businesses in China: Balancing culture and communication. Jefferson, NC, McFarland & Co.
Staniforth, M. 2003. Material culture and consumer society: dependent colonies in colonial Australia. New York, Kluwer Academic/Plenum Publishers.
Tsai, W. 2010. Reading Shenbao: nationalism, consumerism and individuality in China, 1919-37. Basingstoke [England], Palgrave Macmillan.
White, T. 2000. China briefing 2000: the continuing transformation. Armonk, NY, M.E. Sharpe.
Weston, T. B., & Jensen, L. M. 2012. China in and beyond the headlines. Lanham, Rowman & Littlefield.
Yan, Y. 2009. The individualization of Chinese society. Oxford, Berg.
Zhang, X. 2001. Whither China?: intellectual politics in contemporary China. Durham [N.C.], Duke University Press.
Zhu, Z. 2010. China. Boston, McGraw-Hill Higher Education.