The paper 'The Marketing of the Made In China Product in the World is a great example of a Marketing Case Study. The label, “ Made in China, ” is a label affixed in many of the Chinese products. It is a label for products made in China and transported for marketing outside the country. The label was initially represented as “ Made in PRC, ” with the acronyms standing for the People’ s Republic of China. Similarly, products made in other destinations, as Taiwan does not have the label since it is affixed to products and services made from the former china.
The label, “ Made in China, ” is well recognized in the global market today. This is due to the rapidity exemplified by the Chinese production companies in the world. Currently, China stands out to be the largest exporter of goods in the global market. This is due to the use of the label “ Made in China” in most of its products. The label is actually found in a variety of products as food materials all the way to electronics. According to the United States of American trading law, the country, which produces a product for export, should have a show of the origin of the goods through the use of labels as that of China.
Due to this, many companies and products as those of Apple have labeled their products as “ Designed by Apple in California Assembled in China” (Zinzius, 2004). Current situation of marketing of “ Made in China” products Currently, the label “ Made in China” affixed in Chinese products has taken the market by a fleet. There are a growing desire and respect for the products with this label.
Many importing nations as in Africa and the United States of America are gradually establishing their interests and coming to terms with the significance of the products with this label. The market is full of products affixed with the label, “ Made in China. ” As far as many nations have tried to conflict with the symbol with convictions of the pervasiveness of the products with the label, the market is flooding with these products as they increasingly accelerated in their exportation and purchase by customers. For thousands of years, the label has attracted varied conceptions and reactions from the public and the global market (Kotabe & Helsen, 2009).
The label has been synonymous and possessing unparalleled connotations among many consumers in the market. Since then up to date, China has established a booming economy and is currently the largest market for luxury products. The country with the use of this symbol is gradually translating the centuries it involved expertise to the present generation mired with luxury brands. Almost every market in the world has a collection of Chinese products with this label.
As such, the Chinese market has been able to compete succinctly and healthfully in the global market together with other manufacturers and producers of goods and services. The marketing of “ Made in China” products is gradually increasing and gaining quality and quantity recognition. Advantages of “ Made in China” products “ Made in China” products are considered technological and meeting every customer need in the market. For instance, according to research done in the United States of America, many US residents are willing to purchase china made products because of their innate desire and appreciation of technology in the world.
The label, “ Made in China” has given the products a global awareness and recognition though not all have been positive. Most of the Chinese products, especially electronic products, stand competitive in the market. As such, they are taking the market by a swift and duly competing well with those made in other nations.
Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best known product in the world. New York, NY: HarperBusiness.
China business guide: Gateway to the land of opportunities article. (2005). Issue 4, Vol. 1, Singapore: China Knowledge Press.
Kotabe, M., & Helsen, K. (2009). The SAGE handbook of international marketing journal. Issue 5, Vol. 6., Los Angeles: SAGE.
Midler, P. (2011). Poorly made in China: An insider's account of the tactics behind China's production gamejournal. Vol. 3. Hoboken, N.J: Wiley.
Pigott, C., Malle, S., Langer, F., Blondal, J., & Organisation for Economic Co-operation and Development. (2002). China in the world economy: The domestic policy challenges journal. Paris: OECD.
Pride, W. M., & Ferrell, O. C. (2011). Marketing express journal. Vol. 4, Issue 6 Mason, Oh: South-Western Cengage Learning.
Temporal, P. (2011). Islamic branding and marketing: Creating a global Islamic business journal. Vol. 1, Issue 12, Singapore: John Wiley & Sons (Asia.
Zinzius, B. (2004). Doing business in the new China: A handbook and guide journal. Vol. 2, Issue 4, Westport, CT: Praeger.