Essays on Nestle Fruit Yogurt in the United States Case Study

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The paper "Nestle Fruit Yogurt in the United States" is a perfect example of a business case study. A marketing plan is an essential part of a business plan. It helps in keeping the business on course, towards the business mission, products and service lines. A marketing plan helps in strategizing the best approach based on the financial situation. It helps in identifying business strengths and weaknesses through a thorough analysis of the internal and external environment, as well as, opportunities. A marketing plan helps the investor analyze the business from the customers’ perspective and gain insight into what the marketplace needs.

The target market, current and potential competition and how marketing resources will be distributed, are also analyzed in the marketing plan (Lavinsky, np). This paper will analyze the soft drink industry in general and the possibility of nestle Company introducing fruit yogurt in the united states market considering the opportunities and threats. Introduction The aim of this paper is to assess the nestle company, industry, evaluate and understand how the organization expands their strategic objectives for the organization through the analysis of the internal and external business environment in which a new product will be introduced in the market and the strategies relevant for the product realization. Nestle company is classified as the largest Fast Moving Consumer Good (FMCG) company operating all over the world with more than 500 factories in eighty-six countries.

Nestle is based in Switzerland and mostly produces and develops foods and beverages in three geographical zones Europe, Oceania and Africa and America and Asia. Nestle produces products like ice cream, dairy products, pet foods, confectionery, baby foods, breakfast cereals, snacks, bottled water and coffee.

Nestle company was started in 1886 by Henri Nestle as a condensed milk factory in Switzerland and later in 1905, it merged with Anglo-Swiss milk company. The company grew significantly spreading all over the world (Nestle, 2011). ).

References

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http://www.ameribev.org/variety/facts.asp

Bruce R. B and Duane. I 2010, Entrepreneurship: Successfully Launching NewVentures, (3rd ed.), Upper Saddle River, NJ, Prentice Hall.

David, F. R 2009, Strategic management: concept and cases (12th ed), NJ, Pearson Prentice Hall.

Duncan, T 2005, Principles of Advertising & IMC (2nd ed.), McGraw-Hill/Irwin, New York.

Kaczanowska, A 2010, Soda Production in the U.S. IBIS World Industry report, 31211. Retrieved on September 1, 2014 from www.ibisworld.com/industry/default.aspx?indid=285

Lavinsky, D 2013, Marketing Plan Template: Exactly What to Include, Accessed on August 30, 2014 from http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/

Nestle 2011, The World’s Leading Nutrition, Health and Wellness Company Annual Report 2011, accessed on august 31, 2014 from www.nestle.com

Roger, B 2008, Market‐Based Management, 5th ed., Pearson Publishing.

Sharp, P 2013, Marketing: Theory, Evidence Practice, Pearson Australia.

The Freedonia Group 2010, Freedonia Focus on Soft drink production, Accessed on September 1, 2014 from www.freedoniagroup.com/FocusDetails.aspx?DocumentId=502104&AspxAutoDetectCookieSupport=1

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