Kiandra IT Justification - Assignment Example

Running Header: Report and Justification Student’s Name: Instructor’s Name: Course Code & Name: Date of Submission: Report and Justification Report Introduction Kiandra IT is the leading IT company in Australia that is listed in top 20 as one of the most suitable workplace and placed top 5 in category of employers in IT sector (Kiandra IT 2010). The company has offered best quality IT solutions to firms of various sizes for more than 15 years. Kiandra IT has the capacity to handle any IT need through highly skilled team of web designers, software developers and computer engineers. The company won the Microsoft Worldwide Partner award in 2009. Effective communication is means of support to every organization and it is concerned with information transfer. Communication results to be effective if it develops required impression on the other person and aids in attaining all desired objectives. An effective communication must be meaningful, precise and clear. The information is required to be passed between organizations and persons with an aim to inform, to persuade or request and to establish goodwill. World of today has changed at an increasing rate from age of industries to an information age. Effective communication is the base on which growth of an organization highly relies on. The recent technology is both entertaining and helpful tool that is utilized for communication. A website has been found to be tool of communication that is paper free and cost effective. However, a lot of websites are poorly designed and hardly communicate crucial information let alone acquiring returning visitors. Kushal (2007, p. 19) indicates that Locker and Kaczmarek’s PAIBOC principles are utilized as the basis of establishing effective communication. The PAIBOC represents short form of purpose, audience, information, benefits, objections and context. The objective: To propose and justify the strategy that will be used to attract high school students to career in field of IT. Website In an effort to offer the cutting edge and quality technology, to constantly provide competitive advantage and real value to the customers, the company is going to develop a strategy that is aimed to attract high school students to career of IT. This will also be in line of making sure that there will be no shortage of professionals who are vital to its operations. Website will be the strategy that will be used by Kiandra IT to effectively communicate with its, high school students, targeted audiences. The company will collaborate with Australian universities that offer IT degree courses in endeavors of developing effective website. According to Australian Education Network (2010), Universities that will be involved include; university of Melbourne, university of Sydney, university of Queensland, Australian National University and University of Canberra among other universities that offer IT degree courses. All high schools will be involved in the development of this strategy where this website will be linked with the institutional websites. The company will develop a website that will effectively communicate with high school students by incorporating attractive graphics with clear messages. The website will be named as ‘IT Career, the Future for High School Graduates’. The benefits for choosing IT profession will be featured in the content which will include information on attractive salaries, bonuses, fun and flexibility of workplace offered. The website will also be linked with Facebook, RSS feeds, You Tube and Twitter so that many students can be able to follow its events. Various opportunities that are offered by the IT organization will be accessible by students through website and will include; IT infrastructure, software, products and technology and business perspective. According to Kiandra IT (2010), IT infrastructure involves infrastructure management and design, development of IT strategy, server upgrade, installation and migration, email security and filtering, and technical support. Opportunities through software solutions will be featured and includes development of software, websites and web applications, systems of content management, database development, ecommerce and online stores, recovery of project, business intelligence and data warehousing. The products and technologies list is; remote access, automated email storage, Microsoft Sharepoint, server and platforms development, and apple solutions. Business perspective opportunities included are; IT outsourcing, software business systems and IT certification and partner experience. Students will be attracted by success stories and case studies of Kiandra IT organisation. The cases and stories available on the website are online superannuation calculator, management system for flexivision television station- channel 31, enotefile-filing and notetaking freeware, Fosters- management system of fleet, Victorian police bank and road management system (Kiandra IT 2010). The website will offer list of Australian universities that offer IT degree courses and every institution will sell itself so as to attract high school students to pursue the course. Information Technology degree course from Australian universities provide students with the high quality readiness for market in the ever growing industry of computer (Australian Education Network 2010). Student will be able to learn that courses in IT is a general term for courses in artificial intelligence, knowledge management, technologies in computer network, software development, informatics and computer science. A degree in IT offers employment as test analyst, business analyst, system administrator, system analyst, data base administrator, networking specialist, IT architect, technical support, software developer or applications programmer. These are professions that are very much attractive to students in high school. Justification For website communication to be effective it have to address question as to what is the communication purpose and what must communication do to handle the organization problem (Kushal 2007, p. 19). In Kiandra IT organization, the purpose of communication is to make high school students more enthusiastic towards IT profession which is the main core of its operation. The information concerning benefits attained from profession of IT is used to attract high school student to pursue IT degree course in universities. The attractive benefits that are featured on the website are great salaries, attractive bonuses, subsidized activities involving health, comfortable training environment, stability of employment, attractive offices, infrastructure to work from home, working hours flexibility and effective life work balance, internet and mobile provide at home. The website also bears a message informing student that IT profession is about passionate toward technology and having fun at work, while retaining a professional environment (Bowitz, Agresti & Djavanshir 2006). Since the purpose is to communicate with high school students, the website has been linked with all high schools so that students can easily locate the website. The information will be able to attract students by showing exciting opportunities created by IT career and included are infrastructure management and design, development of IT strategy, server upgrade, installation and migration, email security and filtering, and technical support, development of software, websites and web applications, systems of content management, database development, ecommerce and online stores, recovery of project, business intelligence and data warehousing. Others included are remote access, automated email storage, Microsoft Sharepoint, server and platforms development, and apple solutions, IT outsourcing, software business systems and IT certification and partner experience. This way student will be able to understand that the globe has entered the third new wave or millennium which is the information technology age, where instead of machines and land, information turns out to be the major foundation of creation of wealth. Students will become enthusiastic toward IT profession since they will be able to understand that information technology has not only played a vital strategic part in the world of corporate, but also being appropriately applied in various fields from manufacturing, business and science to administration and public service (Holy Name University 2005, p. 1). By doing this, the website will be solving the problem of shortage of enthusiastic professions who will be able to offer the cutting edge and quality technology, to constantly provide competitive advantage and real value to the customers. The website has specified high school students as its audience. This is vividly clarified by the website title ‘IT Career, the Future for High School Graduates’ and being linked to high schools websites. Students who are searching for careers to pursue in universities will be addressed by the website since there will be information regarding universities that offer information technology degrees. Inclusion of lists of reputable universities such as university of Melbourne, university of Sydney, university of Queensland, Australian National University and University of Canberra among other universities that offer IT degree courses, helps to specify it audience i.e. those who wish to choose IT career (Australian Education Network, 2010). You Tube is an entertaining tool of communication used on websites where a person is able to share videos. This tool permits for visual information to be shared and uploaded online. Facebook gives people, especially youth, ability to share and create globe that is more connected and open. Millions of young people use facebook everyday to keep up with pals, share links and videos, upload countless number of pictures and learn more about things (Electronic Chalk 2009, p. 2). Twitter is another internet tool of communication that is attracting young people and it is vital since it allows users to communicate effectively and think clearly. Facebook, You Tube, RSS feeds and Twitter attracts a large number of young people which include high school students. The message has been focused towards high school students in a way that is will make them enthusiastic towards the goals and make sure that they respond in their favor. The information tailored in the website is focused towards making high school students enthusiastic towards information technology career that is relevant Kiandra IT operations. The website has the information which makes this career look attractive which include attractive salaries, bonuses, fun and flexibility of workplace offered. Information is also able to indicate exciting opportunities offered in field of information technology which includes: IT infrastructure, software, products and technology and business perspective. Reputable universities which offer degrees in Information technologies are also featured. The news section of the website has information concerning success stories and case studies of Kiandra IT organization which include online superannuation calculator, management system for flexivision television station- channel 31, enotefile-filing and notetaking freeware, Fosters- management system of fleet, Victorian police bank and road management system (Kiandra IT 2010). The information on the website is beneficial to audience since they are enlightened on the information technology careers and are able to look for universities that fit their needs while perusing IT courses. The case studies and success stories on the website are important for student while doing research and expounding on knowledge gained in class. Beneficiaries are able to appreciate that information technology field offers wide and exciting fields of specialization such as infrastructure management and design, development of IT strategy, server upgrade, installation and migration, email security and filtering, technical support, development of software, websites and web applications, systems of content management, database development, ecommerce and online stores, recovery of project, business intelligence and data warehousing among others. There are other benefits that are associated with working in IT field as they had been previously stated. The benefit of website especially when incorporated with other features such as Twitter, You Tube, Facebook and FSS feeds is that is both entertaining and helpful to the audeince(Information Technology Group 2009, p. 3). The organization understands that some high school student have attitude that IT course is challenging and this is an objection to effective communication (Bowitz, Agresti & Djavanshir 2006). The website has been linked with high schools websites in an effort to curb this attitude by providing information on the importance of pursuing IT career at university level. High school students are not much attracted to educative websites as compared to entertaining websites and hence inclusion of features that seems to attract young people will help to counter this objection. Students are also able to understand requirements to pursue IT career because of involvement of Australian Universities. The website has a list of exciting and broad opportunities offered by information technology career which include IT infrastructure, software, products and technology and business perspective. The context of the message on the website is persuading and educative (Guffey 2004, p. 30). The message is designed to attract and make high school students enthusiastic about profession of IT while at the same time provides vital information that can be used in class. The messages are short, clear and tailored in appealing graphics to make sure the audience respond to the information. Enthusiastic photos of sunflowers, laptops and IT professionals, a man and a lady, are incorporated with message to make sure that it is appealing to audience. Students are able to respond to the message since website has been linked with Facebook, Twitter, FSS feeds and YouTube where various matters concern IT career are tackled. Conclusion Locker and Kaczmarek’s PAIBOC principles are the foundation of developing website as an effective tool of communication (Rahul, 2009). Effective communication has become the lifeblood of development of various organizations. Kiandra IT website has addressed purpose, audience, information, benefits, objections and context to develop an effective communication with high school graduates in an effort to attract the audience to pursue IT related course in universities. Linking website with Facebook, Twitter, FSS feeds and YouTube has been used as tools of communication to attract and persuade students to learn more about the profession. The website can be an easy globe communication platform to attain if it not only show beautiful pictures but also established on basis of communication principles. This means of communication is able to effectively inform students that IT is an exciting and wide field that has become a great basis of creating wealth since the world has entered the age of information technology. References Australian Education Network 2010, ‘The Australian education network university and college guide’, Australian Universities, viewed 16 September 2010, . Bowitz, J. Agresti, W & Djavanshir, G. R 2006, Communicating as IT professionals, Pearson/Prentice Hall, Upper Saddle River. Electronic Chalk 2009, Effective Internet Communication, pp. 1-2. Guffey, M. E 2004, ‘Essentials of business communication’, Business Communication, vol. 2 no. 3, pp. 24-34. Holy Name University 2005, The Nature of the IT Profession, pp. 1-15. Information Technology Group 2009, A Quick Look at Popular Internet Tools, pp. 3-12. Kiandra IT 2010, Kiandra IT, viewed 16 September 2010, . Kushal, S. J 2007, Business communication, Neekunj print process, Delhi, India. Rahul, J 2009, Business communication, J.N. Printers, Delhi, India. Read More