The paper 'Organisational Overview and Environmental Scan of Netflix' is a great example of a case study on management. Technological innovations and advancements have revolutionized the lives of human beings on a global scale. In addition, the technological revolution has caused a shift in the way that businesses operate in the present global marketplace. Companies such as Netflix have modeled their businesses in response to the technological revolution the poses numerous threats and opportunities to business enterprises. Netflix has enjoyed tremendous success over the years providing internet television network services to millions of viewers worldwide. Organizational OverviewThe company started from humble beginnings in 1997 under the visionary stewardship of Reed Hastings, currently serves as the company’ s Chief Executive Officer (CEO), and Marc Randolph by primarily focusing on renting movies over the internet (Pr. netflix. com, 2015).
A look at the company’ s online portal fails to reveal a well-defined mission statement for the company. However, the company’ s CEO expresses a clear mission for the company: “ We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact” (Profile, 2015).
The company’ s vision encompasses its objective to develop the best global brand in the entertainment industry involved in licensing, marketing, and assisting content creators to reach global markets. Over time, the company has taken significant strides in its growth agenda and offers a number of product and service offerings. The company still maintains its DVD-by-mail subscription service that it runs in the United States of America (USA). The DVD-by-mail service works hand-in-hand with the Blu-ray disc services that it runs by delivering the products to the subscribers’ homes.
In addition, the company boasts of its internet subscription service for movies and TV shows as the leading service provider in the sector. The company has entered into a number of partnerships over the years in order to cement its overall growth strategy focusing on successive innovations.
Abc.net.au, (2015). Review: Netflix vs Stan vs Presto – Features – ABC Technology and Games (Australian Broadcasting Corporation). [online] Available at: http://www.abc.net.au/technology/articles/2015/03/24/4203945.htm [Accessed 31 Aug. 2015].
Amematekpo, O., Moreno, O., Pruneda, T., Runnion, B., & Troester J. (2011). Netflix. Northern Illinois University.
Digiday, (2014). 5 charts: The shifting landscape of digital video consumption. [online] Available at: http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/ [Accessed 2 Sep. 2015].
Hitt, M., Ireland, R., & Hoskisson, R. (2013). Strategic management. Mason, OH: South-Western Cengage Learning.
Keating, G. (2012). Netflixed: The epic battle for America's eyeballs. New York: Portfolio/Penguin.
Keillor, B. D. (2007). Marketing in the 21st century. Westport, Conn: Praeger.
Lussier, R. N. (2012). Management fundamentals: Concepts, applications, skill development. Mason, Ohio: South-Western.
Madrigal, A. (2014). How Netflix Reverse Engineered Hollywood. [online] The Atlantic. Available at: http://www.theatlantic.com/technology/archive/2014/01/how-netflix-reverse-engineered-hollywood/282679/ [Accessed 1 Sep. 2015].
MarketingCharts, (2015). Are Young People Watching Less TV? (Updated #8211; Q1 2015 Data). [online] Available at: http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/ [Accessed 2 Sep. 2015].
Pr.netflix.com, (2015). Netflix. [online] Available at: https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477
Pride, W., & Ferrell, O. (2014). Foundations of marketing. Andover: Cengage Learning.
Profile, V. (2015). Netflix: Our vision. [online] Netflix-discussions.blogspot.co.ke. Available at: http://netflix-discussions.blogspot.co.ke/p/blog-page.html [Accessed 31 Aug. 2015].
Rothaermel, F. (2012). Strategic Management: Concepts and Cases. New York: McGraw-Hill.
Sadq, Z. (2015). Analysising Netflix‟s Strategy. International Journal of Science and Research (IJSR), [online] 4(3), pp.2271-2273. Available at: http://www.ijsr.net [Accessed 30 Aug. 2015].
Sheehy, A., & Foster, S. (2014). Netflix: Past, present and future. Print.
Thompson, J. L., & Martin, F. (2010). Strategic management. Andover: Cengage Learning.