Ethical dilemma in the case studyEthics refers to situations and actions that raise moral questions. An ethical dilemma on the other hand, describes complicated circumstances in which there are conflicting views on the moral and ethical aspects of actions and decisions. In the case study for Dan Sestak the new chief executive officer for NutriSelect Company, there are several issues that elicit moral and ethical conflict of principles (Eileen 2010). One of such issues is the issue of compromising quality with the objective of cutting costs and saving the company from eventual collapse.
In the case study, it appears that some of the top executives in the company were contented with the policy of compromising quality and food safety. This would have exposed customers to enormous health risk as well as contribute to decline in company sales as customers switch to the competitors. The new CEO was objected to such business policies that sacrifice quality at the expense of losing customers in the long run. The other issue that raises moral and ethical issues is the financial report that was leaked to the media.
From a business point of view, it is not acceptable for anyone to leak corporate financial reports to the media. An appropriate channel is usually used in corporate accounting and financial reporting. David, the new CEO for NutriSelect Company felt aggrieved by such actions and all he was asking is a morally responsible financial department. There is no doubt whatsoever that leaking company financial statements to the media have serious ramifications on the company’s business operations. For one, such leaked financial statements may misrepresent the situation on the ground and yet no one is held accountable.
Secondly, such information may be used by the competitors for strategic decision making which may affect NutriSelect’s profitability. In addition, leaked financial information may have an effect on organizational trust and confidentiality as well as creating panic and mistrust among the employees. Compare and contrast the utilitarian, libertarian, deontological and virtue ethics perspectives on the dilemma(s) you have identified One of the moral and ethical issues identified in the NutriSelect case study is an attempt by some company executives to save the company from eventual collapse by compromising on the quality of the products.
This would be exposing consumers to potential health risk. These moral and ethical issues can be explained under the various ethical perspectives and theories. Application of the Utilitarian perspectivesUtilitarianism is a moral and ethical theory that emphasizes on the utility of an action or decision. This theory is based on principles of the greatest good for the majority. Ryder (2004) argues that utility in this case is described in terms of the happiness and pleasure, which are the basic aspirations for humans As such, most of the decisions and actions that humans make are shaped the desire to have more pleasure and greater happiness.
In this regard, the utilitarianism theory of moral and ethical behavior is a consequential approach to ethical dilemmas. The issue of unethical business practices to save a company has been in the fore in recent times. However, in consideration of the utilitarian approach to ethical behavior, it is evident that such practices harm the majority of the people who are the customers. There is doubt that saving an organization requires sacrifices.
Nevertheless, such sacrifices should not benefit the least number of people while depriving the majority pleasure and happiness. Under the utilitarianism approach, it is morally acceptable to cause harm to a smaller number of people while benefiting the greatest number of people. In this regard, it was morally unacceptable for some company executives to attempt to compromise quality at the expense of risking the health of the consumers.