The paper “ Tourism - Food, Wine, and Festivals” is a pathetic example of the case study on tourism. This essay will examine the Melbourne food and wine festival that takes place annually. It will tackle issues such as industry involvement, environmental impacts, economic impacts, community involvement, and cultural impacts. The essay is organized into various sections, the introduction, the discussion section which highlights the issues, recommendations, and conclusion. History of the example usedThe Melbourne food and wine festival was launched in 1993 and it is regarded as the only existing hallmarks events in Victoria.
Operating on a non-profit basis, the charter of the event/festival is to promote quality talent, lifestyle, and produce of Victoria and Melbourne as well as reinforcing Melbourne as the wine and food capital of Australia. It started as a small event but currently, it has grown and become an icon of various events such as Langham Melbourne Masterclass, the Cellar Door which is at Southgate, and the world's longest lunch (Lade & Jackson, 2004, p. 13). DISCUSSIONFESTIVAL TOURISM-SOCIAL IMPACTSAccording to Prentice & Andersen (2003, p. 8), social impacts are any form of impact which affects the life of local residents either positively or negatively. This section outlines the festival tourism focusing on the cultural impacts of the Melbourne food and wine festival. Studies have indicated that food and wine festivals result into the establishment of a sense of sharing and belonging to the community, self-esteem, pride, and spectacle which made Melbourne be a focus of international attention (Delamere, 1997, p.
43). Collectively, the main and other smaller events contributed to attracting tourists both from interstate and overseas an aspect that increases international profile via destination branding and media exposure.
The mentioned has resulted in the expansion of opportunities for the purpose of industry development via increased investment and trade opportunities (Faulkner & Tideswell, 1997, p. 6).
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