The paper "Toyotas Internal Environment" is a perfect example of a marketing case study. Toyota is a multinational company with branches in many countries of the world. It mainly specializes in manufacturing and selling of vehicles. Toyota has five main types of resources, these are; financial resources, physical resources, human resources, technological resources, and organizational resources. The company utilizes these resources in ensuring the achievement of its objectives. The company’ s physical resources include the various plants, equipment, buildings, inventories, land, vehicles and other facilities it owns across the entire world it operates in.
The company has over 50 manufacturing companies in 26 countries and regions. It has around 170 distributors in these countries (Borowski, 2010). These distributors and the manufacturing companies are well equipped with the necessary physical facilities to carry out their functions. The company’ s human resources comprise; a wide range of specialists, who include engineers, managers, sales personnel, production specialists, supervisors among others. Toyota put much weight on its human resources to ensure it continues to be more productive and competitive than other companies in the motor industry. It carries out human labour development programs and has Toyota institute for training its workers (Ller, 2011).
In 2009, the company was estimated to have over 320,000 employees across all over its branches. Toyota has various technological resources like patent rights, licenses rights, and rights over certain designs and production methods of vehicles, technological skills among other resources. Technology in this industry is the main factor giving a company a competitive edge over others and Toyota has effectively taken advantage of its technological resources (Borowski, 2010). Organizational resources of Toyota company lies in its goodwill due to loyalty and quality vehicles, good management system, and good company reputation and effective decision-making mechanisms among other things. Toyota has enough financial resources given its continued profitability in the majority of the countries it operates.
It's recently released financial statements that showed an increase in profits for the nine-month period that ended Dec. 31, 2012, as compared to identical time last financial year. Its net profits were 16.2 trillion yen (Ller, 2011). This massive profit clearly shows the presence of good financial resources. However, the company stills make losses in some of its branches. Toyota’ s capabilities Toyota has been able to maintain its consistent manufacturing capability, superior competitive performance and stable profit performance for a long time.
This company has been having three capabilities and is described below. Manufacturing capability: the company has continuously maintained its high level of balanced performance in productivity, lead times, quality and flexibility. This has been due to its efficient organizational routines, which collectively control the efficient flow of good design models of vehicles (Ller, 2011). Improvement capability: Toyota’ s improvement capability consists of a set of dynamic routines for effective cycles of problem-finding, goal-setting, root cause identification, alternative searching, on-the-spot verification, standardization, and diffusion (Borowski, 2010).
This is a set of organizational routines controlling repeated cycles of problem finding and problem-solving. Evolutionary capability: it involves the non-routinized ability to maintain manufacturing and improvement over a prolonged period. Toyota has been able to evolve and adapt to the changing market conditions hence being able to continue operating and make profits (Ller, 2011).