The paper "Transactional Website Analysis" is an amazing example of a Business case study. Websites have transformed the business in a great way. The rise of e-commerce is one of the most dramatic changes that have been carried out in firms. Transactional websites are part of e-commerce platforms where consumers can make transactions online through various modes of cashless payment. This report will analyze two competitor’ s transactional websites: http: //shop. nordstrom. com/ and http: //www. neimanmarcus. com/en-qa/index. jsp. This will be done by looking at their strength and weakness, target markets, and recommendations for improvements. Nordstrom. com Nordstrom. com is a transactional website dealing with upscale fashion.
Their transactional website offers clothing, shoes, jewelry, and other accessories for men women, and children. The company running the website, Nordstrom Inc was incorporated in 1901. The company started as a small store located in Seattle dealing with shoes. The company expanded to offer fashion specialty and have been able to have physical locations in more than 36 states in the USA. Nordstrom. com is the company online platform where consumers can make transactions on items. Nordstorm. com is accessible online in 44 countries. The online platform gives the shoppers free delivery, shipping, and returns.
The main aim of the company online store is to ensure that the customers are served appropriately making them happy. The company's transactional website has all the accessories offered with its prices indicated (Nordstrom, 2014). Target market Nordstrom. com targeting is composed of two types. The types of target marketing used are income-sensitive marketing and age target marketing. Using age-sensitive marketing, the website fashion accessories are divided into generation cohort. This is by segmenting each group with what fits them and is of their taste.
Age targeting is one of the methods that require extensive research (Lamb, Hair & McDaniel, 2010).
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