Travel Plans and Market Segmentation - Assignment Example

TRAVEL PLAN Couple A Day one (30th August 2012) Arrive at the Marco Polo airport in Mestre city just outside Venice city at 11:00 am on Thursday. At 12:00 am, a taxi from Marco Polo airport to Venice city will be available to take you to the Hotel Venice Villa Dori. The taxi costs 30 pounds which is inclusive of a a guide explaining the history of some of the oldest building stretched all the way from Mestre city to Venice City. This should take about an hour. At 2:00 pm arrive and check in at the Hotel Venice Villa Dori at the heart of Venice city. This cost’s about 70 pounds per head per day. This fee is inclusive of breakfast at the hotel's dining hall. At 4:00 pm take your Venice card at the hotels reception. This card goes for 100 pounds per head. This card gives you access to public transportation, toilet access, museum entries, Alilaguna’s just to name a few. The card will be used throughout your stay in Venice to access any of the above mentioned facilities. Start with an Alilaguna ride across the Grand Canal. This canal is full of rich history, and will give you a clear view of some of the most amazing structures around Venice town. The urban landscaping is guaranteed to astound you with a lot of architecture along the canal also. At 6:00, return to the hotel for a while. At 7:00, use the Venice card access public transportation, which will take you to the Savanna floating restaurant for a quite romantic dinner. This buffet includes a wide variety of Italian delicacies that will absolutely wet your pallets. Day two (Friday 31st of August) At 7:30, have breakfast at the hotels dining hall At 9:00, head off to follow Casanova’s footsteps. Casanova was one the most romantic man that ever lived. This experience is guaranteed to strengthen your love for each other. Here you get to realize your love for each other through the eyes of Casanova. This activity is free as all you need is your Venice card to get you there. At 12:30, board an Alilaguna that will take you to the Oltre IL Giardino hotel for some nice Italian sea food with a variety of accompaniments. At 3:00, take a gondola to the At 5:00 head over to the pigeons corner and feed them. There is nothing like being surrounded by hundreds of pigeons waiting for you to feed them. This is an out of this world experience. At 6:30, enjoy a sunset dinner at the Alla skaer hotel. This will costs 15 pounds for two people and it is inclusive of their infamous ice cream delight. The wide variety of ice cream flavors that are served at this hotel will leave you spoilt for choice. At 9:00, head over to the Alle Testire for some of the world’s most famous wines. Unwind to some cool Italian music as you reminisce. The wine price varies from 15 pounds to 100 pounds depending on which wine you want. Day three (Saturday 1st of September) At 8:00 have breakfast at the Hotel Danieli with the wives’ parents’ .This grand breakfast goes for 50 pounds per couple. This breakfast include a wide variety of sunrise breakfast. Take a tour of this luxurious hotel that is located just next to Saint Marks square overlooking myriads of islands. At 11:00 visit saint Mark’s Basilica which is just next to the hotel Danieli. This church observes very strict dressing rules and hence you must be appropriately dressed to be allowed in. The ticket costs 1 pound per head only. The history behind this state of art structure is guaranteed to blow your mind away. The museums upstairs costs 5 pounds per head and the treasury cost 2 pounds per head still. This costs total up to 8 pounds per head. Bell tower of St marks. This building id dated back to the 19th century. It’s an exact replica of the precious tower collapsed in 1902. From the top of the tower, you can see the whole of Venice city and the lagoons. This will cost 8 pounds for two people. Visit the extremely gorgeous renaissance building just next to the Bell tower. At 6:00 have a sunset dinner at the Bella Venezia Hotel Venice. This hotel is famous for its Italian delicacies and famous wines. The food variety range from Pizza to macaroni that is cooked as you wait be patient as this may take up to 30 minutes before your order is ready. Meanwhile you can be sampling some of the household wines offered at the hotel. The entire dinner in addition to the household wine will cost 25 pounds. AT 8:00 walk lazily along the streets and enjoy the nightlife of Venice, which includes street orchestra and amazing performances by the locals. This is free. Day four (Sunday 2nd September) AT 7:30, take breakfast in bed. At 9:30, go over to the marina. Scuba diving is one of the activities carried out at the marina. This will give you an opportunity to interact with the marine life, as you get deeper and deeper into the sea. You can use public transportation using the Venice card. Hiring a knowledgeable guide goes for 70 pounds per hour. The costumes are available at the marina for 40 pounds per costume. At 1:00, take some seafood at the marinas hotel. In the afternoon you can have a typical beach day which includes swimming, jest skiing and the like. At 7:00, enjoy a quite dinner at the hotel. At 9:00, being Saturday you can go out and experience the nightlife that Venice city offers. Day five (Monday 3rd September) At 7:30, have breakfast at the hotels dining hall. At 9:00, board an Alilaguna and head over to visit some galleries displaying a collection of more than 90 talented artists. Be seduced by the variety of art that is purely Italian. Some of the best galleries around Venice include galleries like Punta Della Dogana, Peggy collections just to name a few. Entry to these galleries goes for 10 pounds per head. At 1:00, head back to the Alilaguna and have lunch ath the VIni Da Gdio restaurant. The vini Da Gidio is known for its raw seafood varieties. This lunch goes for 15 pounds per head. At 2:00, take a romantic walk at the Zattere. Learn how Gondolas are made by stopping at the Squero across the canal near the San Trovaso canal. Learn also about the safety of Gondola’s. This is free. At 6:00, have a quick dinner at the hotels dining hall. This diner costs 15 pounds. At 7:00, head over at the annual Macchina Di Rosa. This is a big masked festival. Couples get to wear 13th to 18th century costumes. The Macchina is a lighted tower about 30 meters tall topped by a statue of Santa Maria Rosa, the patron saint. More than 100 porters carry it on their shoulders (it weighs nearly 5 tons) through the streets of the town. These costumes can be purchased at the Tragicomica for a small amount of 5 pounds per costume. Entry to the festival is free. Day six (Tuesday 4th September) At 7:30, have breakfast at the hotels dining hall. At 9:00, join the Voga Longa yearly water marathon run. This is a charitable event aimed at protesting the increase of powerboats in Venice city. The track marks different parts of the nearby Venetian islands. You have an option of joining the race. However, this race requires experienced racers only since the racetracks are very rough. Optionally you can cheer others rowers or join other small teams in swimming competitions. At 6:00, enjoy a gelato dinner at the Boutique del Gelato with the wives parents. This dinner costs 10 pounds per couple. At 7:30, share a taxi ride with the wives’ parents to the La Fenice theatre for some opera performance. This award winning opera performance is a nice way to unwind as you chat away with your family. Day seven (Wednesday 5th September) At 7:30 breakfast in bed at the hotel At 9:00 take a gondola to the Islands and enjoy the beautiful scenery and a nice swim at the clean beaches .Feed the wide variety of fish found in these islands as you participate in other water sports activities. The fish expedition costs 20 pounds. At the 1:00, take lunch at the beach hotel. This lunch costs a total of 40 pounds. The rest of the afternoon, you can have a typical beach experience on these islands. At 7:00, enjoy a mouth-watering dinner at the locanda cipriani on the islands At 10:00 head over to the famous Harry’s bar for some amazing Bellini cocktails Last day (Thursday 6th September) At 7:30, enjoy a breakfast in bed at the hotel. At 9:00 walk along the street of Venice looking for souvenirs to take back home with. Interesting artifacts can be found at the Attrombri, vittorio costantini among others. AT 1:00, take public transportation to Marco polo airport in Mestre city, in preparations for departure. Couple B Day one (Thursday 30th August) Arrive at the Treviso Airport at 1:00 o’clock. This airport I mostly used for small private airplanes only. It is located 25 km outside of Venice City. There will be private car waiting to take you to Venice City. This ride includes an experienced tour guide that will take you around the nearby historical structures before finally heading off to the hotel. This private arrangement costs 100 pounds. Check in at the Hotel Danieli at 2:30 pm. This hotel cost 350 pounds per night inclusive of breakfast. At 4:00, take stroll into the beautiful city of Venice and experience fast hand what it feels like living in such a magnificent city. At 6:00, have dinner at the Domina home ca zusto. This prominent hotel is known for its mouth-watering cuisines. Unwind to the sweet Italian music at the hotel Danieli as you drink sample the different house wines at the Danieli’s bar. Day two (Friday 31st August) At 7:00 have breakfast at the hotel’s main restaurant At 9:00 hire a Vaporetto and take a private tour on the Grand Canal. The three to four kilometer boat ride will give you a good introduction into the city’s history which date back as early as the 12th century. The Vaporetto is available to you for only 100 pounds. Get lost in the Italian culture as you make several stops at the Venetian amazing structures. Fascinating parade of watercrafts will also be at your disposal. At 12:30, enjoy a nice Venetian cuisine at the Antica Adelaide restaurant. The wide variety of seafood offered here is intended to guarantee you a pleasant lunch. At 2:00 head over to the marina and goo deep sea diving with hired experts. These experts will ensure that you are safe and that you get to see the best marine sceneries underwater. You can buy the deep-sea diving gears at the marina’s shop at 50 pounds per full gear. These experts are hired for 100 pounds per 1 hour. You can also feed the fish as you go deep sea diving. At 7:00, enjoy a quite candle dinner at the Danieli hotel. At 8:00, attend the Venice film festival. Sample out a few trailers for the new Italian films produced this year. This has an entrance fee of 150 pounds per head. Day three (Saturday 1st September) At 8:00 have breakfast at the Hotel Danieli with the new couple .This grand breakfast goes for 50 pounds per couple. This breakfast include a wide variety of sunrise breakfast. Take a tour of this luxurious hotel that is located just next to Saint Marks square overlooking myriads of islands. At 11:00 visit, saint Mark’s Basilica, which is just next to the hotel Danieli. This church observes very strict dressing rules and hence you must be appropriately dressed to be allowed in. The ticket costs 1 pound per head only. The history behind this state of art structure is guaranteed to blow your mind away. The museums upstairs costs 5 pounds per head and the treasury cost 2 pounds per head still. This costs total up to 8 pounds per head. Bell tower of St marks. This building is dated back to the 19th century. It’s an exact replica of the precious tower collapsed in 1902. From the top of the tower, you can see the whole of Venice city and the lagoons. This will cost 8 pounds for two people. Visit the extremely gorgeous renaissance building just next to the Bell tower. At 3:00, take a nice gourmet lunch at the Antico Martini. This luxurious restaurant has a keen eye to details and you can tell by their beautiful done interior that they are out to ensure that you have the best food ever. This delicious meal costs 150 pounds. At 4:00, visit some for the world renown museums like the galleria dell’Accademia di Venezia. The arts displayed in some of these museums are collected all across the world and they are home to exquisite arts like the monalisa. At 8:00, enjoy a quite dinner at the restaurant la caravella, which is located near Saint Mark’s church. This restaurant’s prepares traditional Italian cuisines. It also has a wide collection of wines that you can enjoy as the night goes on. Day four (Sunday 2nd September) At 8:00, take a private car hire to Cortina d'Ampezzo town. This town was the site for 1956 Olympics games. The care hire will costs 150 pounds and it takes about two hours to get there. Participate in the variety of Olympics games that you have ever dreamt of, these sports range from triathlon to competitive rowing. Participating and learning these sports costs 80 pounds per head per sport. Completing each activity will give you a sense of achievement and self-appreciation. It is however advisable to participate in a maximum of four sports per day. This is mainly because some of these sports are energy high activities and you may be extremely fatigued if you attempt to enter more than four sports per day. At 6:00, check into the Cortina d'Ampezzo hotel for 250 pounds per night inclusive of breakfast. At 7:30, enjoy a moonlit dinner at the hotels as you watch the amazing performances courtesy of the hotel. Unwind with drinks at the Cortina d'Ampezzo beach bar or around the bonfire site. Day five (Monday 3rd September) At 7:30, enjoy breakfast in bed at the hotel. At 9:00, take a cab to some of the hilly areas. This ride will cost 50 pounds. Start hiking up the mountain as you enjoy the good mountain scenery. At 3:00, head back to Venice city via a private car hire. This ride is two hours long. At 5:00, arrive at the hotel Danieli. At 6:00, enjoy a gelato dinner at the Boutique del Gelato with the new couple. This dinner costs 10 pounds per couple. At 7:30, share a taxi ride with the wives’ parents to the La Fenice theatre for some opera performance. This award winning opera performance is a nice way to unwind as you chat away with your family. Day six (Tuesday 4th September) At 7:30, take breakfast at the hotel’s restaurant. At 9:30 head over to the Brohard Park located south of Venice for fishing. This park harbors some of the largest fish in the world and its quite interesting targeting them. Dress warmly as these park has some of the coldest waters, which are an ideal breeding grounds for fish. You can rent out fishing gears at the entrance of the park for 80 pounds per day. Be patient as sometimes it may take long before you are successful. At 1:00 take, lunch at the restaurant Antiche Carampane located at the heart of Venice. At 3:00, take part in the hotel Danieli treasure find escapades. This escapade costs 80 pounds per head. These activities are very competitive and are guaranteed to keep you on your feet. At sunset, enjoy a cool romantic dinner at the hotels balcony. At 8:00 join mama Isa, a cooking teacher in one of her cooking classes and learn how to cook some of the Italian delicacies from the comfort of your house. The Isa’s cooking school in Venice is known for its superb pasta, pizza and tiramisu cooking classes around the world. This is an experience that you will live and be applying for the rest of your life. This cooking class will cost 100 pounds per head. Day seven (Wednesday 5th September) AT 7:00, take breakfast at the hotels dining hall. At 9:00, Visit the Jewish Ghetto of Venice.This part of the town has a lot of culture that you can learn about. Several old synagogues exist in the areas, which were magnificently built. The car hire to this part of town will cost 98 ponds to and from. At 1:00, take a nice Italian lunch at the Do leoni hotel. At 2:30, some other structures like the clock tower and learn more about how clocks work. In addition, you can visit the Scoula grando di san rocco, which in itself is an art to be admired. At 7:00, enjoy a quite dinner at hotel Vino Vino. They are known for their exquisite taste in wine. This hotel is located close to St Marks square. At 9:00, go over to the bonfire site. There will be a variety of exciting activities courtesy of the hotel. These activities are free. Last day (Thursday 6th September) At 7:00, take breakfast in bed. At 9:00, head out to the rialto market for some shopping as well as visit, some of the designer shops located in Venice. The hired car to take you around as you shop cost 100 pounds per hour. At 12:00, return to the hotel. At 1:00, take a private car to the Treviso Airport in preparations for departure. This ride costs 100 pounds. Holiday tips During the month of September, the weather is favorable and hence ideal for any tourist. Pack light clothes as it is usually not cold. Always buy a map at the hotels shop to avoid getting lost. The streets of Venice may look all the same to new tourists hence a map will come in handy. Venice is a safe city but always keep your valuables within sight at all times. Walking is highly advised, as that is one of the easiest ways to get around the city and still enjoy the beautiful sceneries. Justifications Couple A According to Bized (2006), the product must add value to its customers; hence, on day one the couple will take a gondola ride across the Venice town for some sightseeing as well for learning about the culture and history behind Venice city. Here I considered product and place, it is important to familiarize yourself with the city itself on your first day before anything else before anything else. I also considered price since by buying the Venice card that allows them to use public transportation they get to save a lot of money that they would have otherwise spend trying to look for alternative transportation. Day two, the couple will follow Casanovas footsteps, which is free. They get to spend quality time together bonding through the eyes of Casanova free. I considered place and price in this activity. These grounds will add a romantic value in their relationship and since they are on their honeymoon this activity comes in handy, “Price becomes an important factor for the actual service consumption to happen”, (Continuum learning ltd 2010). Day three the couple will meet for breakfast with the wives parents and then head over to the saint mark’s basilica, admire this magnificent structure, and visit some museums. Here I considered the people aspect. The two couples get to spend a half day together on this beautiful city and interact with the locals. I also considered physical evidence by having them take their breakfast at the prestigious hotel Danieli. “The environment related to a particular service is very important”, (Francesca 2009). According to Continuum learning ltd (2010), “the price becomes an important factor for the actual service consumption to happen”, so on day four, the couple will head down to the marina for some water activities. Here I considered price, the price to do scuba diving and the like at the local marina is cheaper compared to going off to other islands. The Venice card bought when they arrive, so it is cheap to hang out at the local marina, covers the transportation. Day five couple A will visit some of the galleries show casing local talent. The entrance fee is cheaper than visiting bigger galleries so price was my defining factor here. “Price becomes an important factor for the actual service consumption to happen”, (Continuum learning ltd 2010). According to the chartered institute of marketing (2009), “Anyone who comes into contact with your customer will make an impression” so on day six, they will engage in some competitive activities where they will have to work as a team. This will help them bond. Here I considered the peoples aspect as they get to join other locals in this activity and team up to compete together. Day seven, they get to travel to other islands and fish. This activity will bring them close together. Here I considered price as fishing is cheaper than going out to visit galleries, museums and so forth. “The product must add value to its customers” (Bized 2006). On the last day, the couple can just walk around and interact with the locals as they shop for souvenirs. I considered the peoples aspect here. Here I considered the product aspect since from walking around they get to understand the product (Venice city) better. “The reputation of a brand rests in the people’s hands”, (Evans 2008). The overall cost for my services would be 1750 pounds VAT inclusive. This cost includes only the activities that I have indicated price on them. It also includes all the bookings and preparations. Couple B According to Bized (2006) “the product must add value to its customers,” hence on the day of arrival, the couple will walk around the city and get to see the city first hand on the ground. In this activity, I considered the product. It is important for the couple to familiarize themselves with the city on their first day there. Day two, the couple will take a tour of the Grand Canal, one of the biggest attractions in Venice. Here I considered product and people. From this excursion, they will get to learn about the way of life of Italians. “The reputation of a brand rests in the people’s hands”, (Evans 2008). Day three, the couple will meet for breakfast with the new couple and then head over to the saint mark’s basilica, admire this magnificent structure, and visit some museums. Here I considered the people and physical evidence aspects. The two couples get to spend a half day together on this beautiful city and interact with the locals. . “The environment related to a particular service is very important”, (Francesca 2009). “The reputation of a brand rests in the people’s hands”, (Evans 2008). According to Brown, D et al (2008-2009) “place is a determinant when it comes to service utility” so on the fourth and fifth day, they will head off to the alpine town for some Olympic experience and hiking activities. Here I considered place and physical evidence aspects. This town is harbors amazing physical activities that the couple can participate in. Day six, they couple will engage in fishing activities as well as a join cooking class. I chose this activity, as they will give them important skills that they can carry home with. I considered the people aspect as through this they get to understand the people’s way of life. “Anyone who comes into contact with your customer will make an impression”, chartered institute of marketing (2009) The couple on the seventh day they will visit the Jewish Ghetto and learn about the Jewish way of life as well as come to appreciate it. According to the chartered institute of marketing (2009), “Anyone who comes into contact with your customer will make an impression”. The People’s aspect was my main aspect in this activity. On the last day the couple can visit the local markets for some amazing souvenirs to take back home. Price is one of the aspects that I considered here since they can visit the big designer shops around Venice city, “Price becomes an important factor for the actual service consumption to happen”, Continuum learning ltd (2010). The total cost for this stay is 4500 pounds VAT inclusive. This amount only covers the events and activities that have a price indicated. Bibliography Beverland, M.B 1999, "Are Salespeople Relational Oriented? (And do they need to be?)",International Journal of Wine Marketing, 11(1):46-67 Bized 2006, “Traditional 4Ps extended to encompass growth of service industry” The marketing mix – 6th ppt slide www.bized.co.uk Brown, D 2008-2009, “I actually never got homesick, I was too busy travelling,“ Student to student guide, 3(1) Continuum learning ltd 2010,” Service firms must find ways in which they can effectively handle customers” The 7ps of marketing, 21(2) Evans, T 2008,” The reputation of a brand rests in the people’s hands”, Italian eyewitness travel guide, 5(2): 4-10. Francesca T, 2009, “Venezia is the Italian name for Venice,” The definitive survival guide for travelers, 23(2): 4-2 The chartered institute of marketing 2009, “Anyone who comes into contact with your customer will make an impression” Marketing and the 7ps-, 1:3-6 Venice travel board 2012, September Festivals and Holiday Events in Italy. Retrieved online from Websites: http://www.wikitravel.com August 11 2012. Read More