The paper 'Understanding the Market for Beverages at la Trobe University " is a good example of a marketing case study. The subjects are both international and domestic students. Some of the beverages on the campus include beverages of tea, coffee, fruit juice, energy drinks and this were on the basis of cups, bottles, or cans, and the number of times they consume the same in a given week. On the selection of the sample, the random method was used whereby the collected data were selected using the random method. Basic analysis The proportion of international students 12/100x100=12% The proportion of domestic students 88/100x100= 88% The relationship between price and the quantity of the consumed beverage in the sample From the sample, it is evident that the price does affect the quantity of the beverages bought in a given week.
If the price of the drink is set up at $0.50 more students both international and domestic students are likely to consume more drinks. Additionally, if the price was set up at $1.00 and $1.5, the rate of consumption still remained high. However, from the sample, it is evident that if the price was $0.50 the consumption rate was reported at 1132 for a sample of 100 people.
However when the price was set up at $5.00 then the total number of beverages that were consumed in that particular week stood at only 91. Therefore, from the sample, it is evident that the higher the price, the less quantity of beverages consumed in a given week. The summary of the beverage preferences in both domestic and international students. The most preferred drink in the sample is other drinks such as water and milk.
Followed by fruit juice, energy drinks, tea/coffee and then soft drinks in that order. There is a possibility of the price affecting the preference. Section B The behaviour of the domestic students versus that of the international ones. 5. On the demand, the domestic students seem to consume more beverages than their counterparts who are international students.