Essays on Corporate Strategic Plan for Entrepreneurship - Bluechiip Limited Case Study

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The paper "Corporate Strategic Plan for Entrepreneurship - Bluechiip Limited " is a perfect example of a business case study. As a technology start-up whose activities are currently restricted by product development and trials, Bluechiip limited was chosen for use in this exercise because it has the potential not only to expand within Australia, but also internationally. Globally, there is an existing gap for a reliable tracking technology system that can be used in different environments. Additionally, Bluechiip met the criteria given for this assignment – i.e. an ASX-listed company that has not established operations in the international market as indicated in Bluechiip (2012a). Another reason why Bluechiip was selected as the subject for this corporate strategic plan for entrepreneurship is because of the global opportunities that it has as a start-up company.

Already (and although this cannot be interpreted as having a global presence), Bluechiip has networked with potential commercial partners in New York – i.e. MiTeGen – and Switzerland – i . e. Inpeco. In addition to being commercial partners, the companies will use the Bluechiip® tracking system on a trial basis, after which they will sell the same on behalf of Bluechiip (Bluechiip, 2012b). Bluechiip was also selected because as a start-up business, it can be used to illustrate the stages that (some) firms go through before it finally becomes an export.

In the strategic plan above, Bluechiip is set to develop adequate skills and productive capacity in its domestic home market (i. e. Australia) by recruiting staff and expanding its business to other cities. This corresponds with Bell’ s (1995) observations that firms go through a series of stages before they can export their products or services.

Ideally, the foregoing helps in laying the necessary foundation that the company needs in order to export its services into the global market in the future. The second stage according to Bell (1995) involves identifying export markets and transferring knowledge to them.


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