Effective Marketing: Creating and Keeping Customers - Case Study Example

Customer loyalty refers to the attraction of the right customers as well as getting them to purchase often from a given place.... Customer loyalty refers to the attraction of the right customers as well as getting them to purchase often from a given place.... It involves them buying in higher quantities as well as bringing in more customers to the stores.... Building loyalty among the customers involves keeping in touch with them through the use of email marketing as well as thank you cards....

The author argues in a well-organized manner that customers are the pillars of any organization (Gupta and Zeithaml 2006).... Lack of customers implies that the organization has no profits and no market value.... customers are the pillars of any organization (Gupta and Zeithaml 2006).... Lack of customers implies that the organization has no profits and no market value.... Commitment is particularly a vital ingredient in the establishment of long-term relationships with customers....

It also involves good services to customers (Bei & Chiao, 2000).... Physical environments help customers to develop immediate perceptual image and service product that offers cues to customers.... customers evaluate services based on external impressions and appearance (Landroguez et al.... The physical environment of Yolanda catering is determined by the appearance and impression of its services and products for customers to make evaluations and judgments....

In this regard, the customer representative is tasked with effecting and maintaining a profitable relationship with the customers.... The CSR is responsible for overseeing the needs of the customers are met.... Given the need to convey the intended message, it is requisite to obtain high-quality services to the customers of any organisation (Zulfqar, 2010).... With the limits of communication through telephone, verbal communication skills are indispensable in interacting with the customers (Zulfqar, 2010)....

… The paper "Importance of Building Strong Brand and effective marketing" is a perfect example of marketing coursework.... The paper "Importance of Building Strong Brand and effective marketing" is a perfect example of marketing coursework.... Not all organisations are able to build strong brands and effective marketing communication due to ineffective brand-building tactics and inadvertent value of the brand.... It is important for companies to build strong brands and effective marketing communication in order to reach their target customers (Kotler and Keller, 2006)....

om stated that “We see our customers as invited guests to a party, and we are the hosts” (Jeff) Amazon.... com is a recognized corporation for having philosophies centered on its customers.... here are so many companies claiming to be in touch with their customers and being customer-centered.... In reality, most companies are not in touch with their customers as they assume.... ustomers' research, marker review and proof of how customers view the bank help senior supervisors decide on the best strategy to apply....

This is the main reason some companies or brands are unable to keep loyal and satisfied customers.... Numerous methods and strategies are used to create value for customers.... Another method used for creating value among customers is through referral programs.... … The paper “Natures and Methods of creating Customer Value” is a  delightful example of a literature review on marketing.... Businesses all over the world are seeking new and innovative ways of creating customer value....

… The paper "GM Holden Limited - New Venture" is a perfect example of a business case study.... This report offers a critical evaluation and analysis of GM Holden Limited in the USA.... The development of this critical review report is hedged on a request posted by the companies' major shareholders....