The paper "Uber Opportunities and Challenges" is a perfect example of a business case study. Uber is a transport network company, founded in March 2009. It became famous through its mobile app in 2009. The app alerts customers where the nearest taxi is, and from there, they can summon the particular Uber vehicle of their choice. Within a few minutes, the selected car arrives at the client's location and takes them to their place of choice. The payment is 100% paperless since the technology used connects to the customer's credit card.
The company has adopted the motto “ Available locally, expanding globally” to describe the opportunities it sees in global expansion. Uber assumes that consumers from other countries would love the low cost, flexibility, and convenience that its app services provide. Though faced with some teething problems, the enterprise is growing very fast and is categorized as one of the world’ s most valuable private companies. Uber needs to safeguard its future by addressing some of the challenges in its marketing strategy. Opportunities The company has several opportunities that it can tap into.
The main advantage of Uber is that it does not have many challenges as normal taxicabs. Its business model utilizes smartphone technology that connects them with independent drivers. Currently, it operates in 581 cities and 81 countries (Uberestimator. com 2017). Its most active countries include the United States, Brazil, China, Mexico, and India. Although this is significant growth, it still has an enormous potential to expand geographically into new cities and countries. Currently, China is Uber’ s main market and accounts for more than a third of its business (Hook 2017). Yang (2017) says that Uber should concentrate on conquering smaller cities since doing business in big cities has proved to be challenging.
Similarly, it should also ensure that it sticks to its mission of providing cheap rides to consumers. Notably, there have been increased concerns from its customers over “ surge pricing” that increases charges during popular times. Most customers being forced to part with more cash during such times.
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