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The paper “ Waste Management Systems, Key Market Factors of the Hidden Valley Cabins, Alternative Forms of Power in Chicken Treat" is a cogent example of a case study on marketing. Market evaluation is a very essential component of any successful business. This is because evaluation makes it possible to gauge the current market and make decisions based on what will succeed. This is with respect to improved goods and services that will meet consumer demands (Walters, 2003). Market evaluation should be undertaken from time to time. This is because in the business world things change from time to time.

It is essential for businesses to realize this and make adjustments in line with the potential or actual changes experienced (Acuff, 1998). Summary ReportSmall businesses suffer from these changes that affect the market. Many at times, the problems are economical. This means that they are related to the amount of money that a business is making in terms of profits. In other cases, the problems are environmental. It has been observed that environmental problems are cumbersome to deal with in many cases. This is because there is no human with the ability to effectively manage environmental issues.

The environmental issues change drastically and they are hard to predict or evaluate (Beckman & Davidson, 2002). Small businesses battle with the issue of emissions. With respect to global trends, the issue of emissions is the most current environmental issue. Many small businesses operate and conduct their businesses with no emphasis on the type of emission that they produce. This creates a situation where many small businesses contribute significantly to the emissions of that country (Walters, 2003).

It should be noted that greenhouse gases are the most common type of emissions in small businesses. This is also a very tough call for governments to formulate policies. This is because they do not have an adequate understanding of how to deal with small businesses and the issue of environmental pollution and emissions. The small business is plagued with the issue where it contributes significantly to the issue of global warming (Hisrich, 2000). Waste management is another environmental issue that affects very many businesses. This is because in their day to day transactions, they generate waste materials.

In many cases, small businesses have not put in place adequate measures to deal with the waste that they produce. Many businesses attest that the cost of putting in place waste management structures may cost more than their actual businesses (Walters, 2003). This leaves them with no choice but to find other cheaper ways of dumping their waste. In most cases, cheap does not mean environmentally friendly. In the end, the random dumping of waste material results in more losses for the business (Kotler, Armstrong, Wong & Saunders, 2008). Effective waste management systems lead to the general process of recycling.

If small businesses do not have effective waste management policies and structures, they use a lot of money that could have been saved by recycling. Water is one of the materials that could be recycled in any small business. It is essential for businesses to have the mechanisms that are going to ensure that it is possible for businesses to use and reuse water after treatment (Acuff, 1998). If they do not have the ability to do so, they spend a lot of their profits in offsetting water bills.

The environment currently requires a lot of innovation when dealing with technology and all its innovations. This means that small businesses have to have the upper hand when dealing with new and upcoming technologies. Businesses have to have the ability to use wind or solar energy instead of continuously relying on electricity and any other form of petroleum products (Walters, 2003).

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