The paper "What Is the History of Caffe Nero" is a great example of a case study on business. Where Caffe Nero located and what is are its special products? Caffe Nero Group Ltd is a UK-based coffee house. The Group has an international presence with more than 600 stores in the United Kingdom, the Middle East, Turkey, Cyprus, and Poland; the Group serves coffee as their main hospitality product along with a range of food menu options for their customers; for example, the Group offers and serves different types of coffee including Italian ground coffee and beans (Caffe Nero, 2014).
What is the history of Caffe Nero? In 1997, Gerry Ford laid the foundations of Caffe Nero with an aim of providing and serving premium quality coffee and food items with the continental-style café to the United Kingdom customers (Caffe Nero, 2014). In the beginning, Ford opened up five stores in London and by the end of 2000, a total of 31 cafes were established; subsequently, the chain of stores expanded to 24 cities and town by establishing 80 coffee shops by the end of 2001; in the same year, the store entered in the London Stock Exchange (LSE) (Caffe Nero, 2014).
What is the prime objective of Caffe Nero? The mission statement-Premium Italian Coffee, Good Food, Great Service- clearly shows the long-term strategic objective of the coffee house (Caffe Nero, 2014). In this mission statement, both brand and service quality have been indicated and highlighted as well. In other words, retaining the brand perception is being obtained through providing quality products and services. What is the overall financial performance of Caffe Nero?
Overall, Caffe Nero is financially performing better especially in the United Kingdom. However, as far as the performance and growth in other countries are concerned, the company has failed to effectively deal with the challenges, such as competitive prices, competitive strategies, and strategic performance of offshore branches (main theme). Word count: 311 The main objective report is to critically assess the strategic performance for ascertaining whether the company is worth investing in the future. For attaining this objective, financial information analysis in which both financial and non-financial information have been critically evaluated for determining the internal financial health and performance; and to evaluate the external performance, market share, threats from competitors, current business strategies along with a comparison with the competitors have been included in the paper.
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