The paper 'Why Is the McFlurry Machine Down Again" is a good example of a management case study. McDonald’ s Restaurant is one of the most popular fast food companies in the world. This is attributable to the ability of the company to engage in the organization of effective promotional strategies in different locations. The success of the company can also be attributed to its core competencies such as standardization, highly trained staff, strategic positioning of its business enterprises, superior customer service, and franchising in the fast-food market. Highly qualified staff is crucial because they help in the realization of the organizational goals (Anil & Suresh 2016).
The company has been facing the challenge of inconsistencies in the production of ice creams. According to the customers, this is attributable to ineffective machines and the inability of employees to engage in mechanisms that ensure timely production and delivery of ice creams to customers due to complications of managing the machines. Core competencies of McDonald's Standardization is among the core competencies for the multinational fast-food company. This is realized through verticality where McDonald's ensures that all the businesses it owns or engages as a franchiser are operated using a common management approach.
This ensures that the company controls the entire supply chain from the farm to the table. Additional core competencies include highly trained staff, strategic positioning of its business enterprises, superior customer service, and franchising in the fast-food market. Highly qualified staffs are crucial because they help in the realization of the organizational goals (Ritzer 2014). McDonald's, through its unique customer service and product development plan, can adapt to any region in the world and maintain a high standard of products that they produce.
This is considered crucial in meeting the needs of their customers especially regarding the strategic positioning of its restaurants. McDonald's uses franchising as an excellent technique for expanding its products and services. Through franchising, the company has been able to attain financial freedom, which is crucial in guaranteeing a certain degree of success.
Anil, K. S., & Suresh, N 2016, Production and operations management. New Delhi: New Age International (P) Ltd. Publishers.
Boyer, K. K., & Verma, R 2010, Operations & supply chain management for the 21st century. Mason, Ohio: South-Western/Cengage Learning.
Kogan, M 2017, McDonald's customers are fed up with not being able to order McFlurries. CNBC. http://www.cnbc.com/2017/01/19/mcdonalds-customers-are-fed-up-with-not-being-able-to-order-mcflurries.html
Martin, R. L 2009, The design of business: Why design thinking is the next competitive advantage. Boston, Mass. : Harvard Business Press
Ritzer, G 2014, The McDonaldization of society. Los Angeles : SAGE
Schlosser, E 2012 Fast food nation: The dark side of the all-American meal. Boston: Mariner Books/Houghton Mifflin Harcourt.