The paper "Reasons for Corporate Social Responsibility - Apple, Adidas and Starbuck Coffee Company" is a perfect example of a business case study. Corporate Social Responsibility is becoming normal as avant-garde firms embed sustainability into their major business operations to establish shared value for society and business. Although shareholders in firms opposed the implementation of CSR, effective CSR strategies help firms in winning competitive advantage, increase profitability and productivity. Based on a thorough literature review and information from companies such as Apple, Adidas and Starbuck Coffee Company, this report highlights the reasons why firms implement CSR despite opposition from their shareholders.
The report focuses on the forms and motives of CSR, benefits and costs linked to CSR. The report recommends that firms should honestly communicate their CSR strategies, mainstream it in their corporate strategies and link to their core business policies. Table of Contents 1.0 Introduction Every organization in the contemporary world strives to sustain a lead in its area of business. Business organizations employ scores of strategies directed into enhancing their performance, profitability and gaining the trust of the public. These strategies are integrated into a firm’ s corporate social responsibility.
CRS is a code of action and conduct beyond what is needed by-laws, trade rules or regulations. Corporate social responsibility entails a business practice that involves taking part in activities that benefit society (Gasper, Risa, Bierman, Hise & Kolari 2013, p. 170). CSR is becoming normal as avant-garde firms embed sustainability into their major business operations in order to establish shared value for society and business. CRS can include anything from a firm’ s taking measures to function in a clean, environmentally friendly manner, to ethical and social educational programs, to diverse community involvement and charitable endeavours (Graafland & Corrie 2012 p. 379).
Firms still implement CSR despite opposition from their holders for competitive advantage, sustainability, productivity and profitability. The report draws information from multinational companies such as Adidas, Apple and Starbucks Coffee Company.
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