The Entry of AmazonFresh into the Retail Market in the United Kingdom - Case Study Example

AMAZONFRESH By Student’s Name Course+Code Class Institution Date Abstract The entry of AmazonFresh into the retail market in the United Kingdom was a calculated move to expand its online grocery business from the USA. The establishment of the business has furthermore faced a number of situations from the UK environment. This report therefore describes a situational analysis to define the nature and context of the online grocery business of AmazonFresh in the United Kingdom and place relevance upon the activities, the stakeholders and the factors affecting the new business. The organizational analysis explains what the business of AmazonFresh is about and its aims and objectives, the strategies that the company has used to infiltrate the UK market as well as the marketing strategies used to attract consumers. The capabilities and performance are further discussed as well as an analysis of the brand and the logo of the organization. A consumer profile based on Acorn has also been compiled to explain the target market along with the consumer patterns and perceptions. The report additionally describes the competition in the grocery market, looking at the market share and the marketing strategies of retail stores including Tesco and Sainsbury’s. A market analysis of the business environment shows the external factors affecting AmazonFresh as well as the opportunities present for the organization. The report describes the product as well and outlines the main key issues identified after the analyses. Possible advertising objectives are finally suggested for possible campaigns to attract and entice the target market so that AmazonFresh can improve and expand its business in the United Kingdom. Executive Summary The new online retail grocery in the United Kingdom AmazonFresh has been introduced in the region with the purpose of providing fresh food through the internet to UK consumers. AmazonFresh has introduced its product through strategies such as low pricing, easy web functionality and an efficient distribution process. Amazon has used advertisements online and through its trucks and tote bags to market its products. AmazonFresh has a reputable brand with a logo that appeals to the human sense of safety and a creative leaf on one of the letters. AmazonFresh targets various consumer groups from the affluent achievers, comfortable communities and urban adversity types who are into buying grocery products online. The main competitors of AmazonFresh include Tesco, Asda, Sainsbury’s and Aldi as they deliver the online grocery product as well as physical products from their retail stores. The political environment in the UK is stable for grocery business. There are also increased numbers of consumers who love healthy food as well as an increased number of internet users. AmazonFresh therefore has opportunities in the market as a result of increased online buying trends and a great number of fresh food consumers in the UK. The AmazonFresh product is equally convenient as the consumers only need an internet device and the product will be delivered to their doorstep. The issues that affect the organization however include intensive competition, lack of pedigree, less appeal of the online grocery product and web functionality. The organization nevertheless plans to attract and entice more consumers through campaigns of the AmazonFresh product and online advertisements. Contents Abstract 2 Executive Summary 3 1.Introduction 7 2.Organizational Analysis 7 2.1AmazonFresh 7 2.2Aims and Objectives 8 2.3Strategies 8 2.3.1Financial Strategies 8 2.3.2E-commerce Strategies 8 2.3.3Distribution Strategies 8 2.3.4Marketing Strategies 9 3.Capabilities and Performance 10 4.Brand Analysis 11 4.1Logo Analysis 11 5.Target Market 12 5.1Consumer profiles 12 5.2Consumer motivation to buy and consume 14 5.3Consumer buying and consumption habits 14 5.4Consumer brand perceptions 15 6.Competitor Analysis 15 6.1Tesco 15 6.1.1Future plans 16 6.2Asda 16 6.2.1Future Plans 17 6.3Sainsbury's 17 6.3.1Future Plans 18 6.4Aldi 18 6.4.1Future plans 19 6.5Traditional grocery shopping 19 7.Competitor Advertisement Analysis 20 7.1Tesco ‘Food Love stories’ campaign 20 7.2Tesco ‘Love every mouthful’ campaign 21 7.3Sainsbury’s ‘Live Well for Less’ campaign 22 7.4Aldi new product range advertisement 23 8.Market Analysis 24 9.Opportunities for AmazonFresh 25 10.Product Analysis 26 11.Summary of main key issues placed after the analysis 26 12.Possible Advertizing Objectives 27 12.1Advertizing Media 27 12.2Target Audience 27 12.3Key message 28 12.4Budget 28 Reference list 30 Heck,. J. (2017, February, 9). Aldi launching $1.6 billion nationwide store-improvement 31 initiative. Memphis business Journal. Retrieved from: http://www.bizjournals.com/memphis/news/2017/02/09/aldi-launching-1-6-billion-nationwidestore.html 31 Moore, M. (2016. February, 1). Rivals keep wary eye on Amazon’s UK grocery delivery plans. 31 Financial Times. Retrieved from: https://www.ft.com/content/b8f65bf6-dbe9-11e6-86ac-f253db7791c6 31 Nielsen Homescan FMCG.(2014). UK shoppers turn to supermarkets’ premium own –brand. 31 Nielsen. Retrieved from: http://www2.acnielsen.com/uk/en/press-room/2014/uk-shoppers-turn-to-supermarkets-premium-own-brands.html 31 Rodger J. (2017, March,6). Thousands of Sainsbury's jobs at risk amid supermarket store shake- 31 up. Birmingham mail. Retrieved from: http://www.birminghammail.co.uk/news/business/thousands-sainsburys-jobs-risk-amid-12701644 32 Smithers., R. (2017, March, 1). Sainsbury's named world's best sustainable seafood supermarket. 32 The Guardian. Retrieved from: https://www.theguardian.com/business/2017/mar/01/sainsburys-named-worlds-best-sustainable-seafood-supermarket 32 Stewart., R. (2016, June,29). Aldi falls foul of ASA as its 'misleading' savings ads get banned. 32 The Drum. Retrieved from: http://www.thedrum.com/news/2016/06/29/aldi-falls-foul-asa-its-misleading-savings-ads-get-banned 32 Tugby., L. (2016, June, 9). SWOT analysis: What does AmazonFresh's arrival mean for 32 grocers? Retail Week. Retrieved from: https://www.retail-week.com/sectors/grocery/swot-analysis-what-does-amazon-freshs-arrival-mean-for-grocers/7008204.article 32 Van Woert., H. 2015. Portfolio. AmazonFresh Rebrand. Retrieved from: 32 http://hannahvanwoert.com/#/af-rebrand/ 32 Woollaston., V. (2016, July, 28). Amazon Dash launches in the UK for AmazonFresh customers. 32 Wired. Retrieved from: http://www.wired.co.uk/article/amazon-dash-fresh-food-delivery 32 Appendices 33 1. Introduction The relevance achieved through the carrying out of a situational analysis helps organizations to define the nature and context of their operations and assign significance to the reasons behind the business activities, importance of the stakeholders, the essential nature of strategies and performance as well as the need for improvement (Alston ad Mueller, 2016). The following report therefore analyzes the internal and external environments of AmazonFresh in the UK and suggests possible advertizing objectives for the company as it is in an extensively concentrated market of grocery retail. 2. Organizational Analysis 2.1 AmazonFresh AmazonFresh supplies an alternative method of purchasing fresh food through the internet and the provision of speedy delivery (Woollaston, 2016). The platform is basically electronic but coordinates supplier information to provide available fresh food and subsequent products to its consumers. The service is presently available to members of Amazon Prime and offers fresh food from independent suppliers and distributors of fresh food. Service delivery takes place on one hour periods of between seven o’ clock in the morning to eleven o’ clock midmorning in over 90 post codes in the UK. Consumers can make their orders through the Amazon.co.uk website. There is a mobile phone application as well that allows for the purchase of fresh food. The products offered by AmazonFresh include milk and dairy products, fresh meat and fish, baked goods, fresh fruit and vegetables, frozen fruit, beverages and alcohol. The operational excellence of the parent company of AmazonFresh has enabled a smooth transition of the online process to the distribution of fresh food in the United Kingdom. 2.2 Aims and Objectives AmazonFresh is intent on providing fresh food in the UK market as well as speedy delivery of orders to its consumers who are passionate about the food that they eat. 2.3 Strategies The three pillars of AmazonFresh are price, selection and delivery. 2.3.1 Financial Strategies Low pricing of products. The monthly fee for members is £6.99 per month. The organization offers unlimited delivery for purchases that are above £ 40 (Woollaston, 2016). 2.3.2 E-commerce Strategies Efficient web functionality Easy to understand categories Short checkout process 2.3.3 Distribution Strategies Speedy delivery Hourly deliveries based on orders Delivery of fresh products due to close proximity of supply avenues and delivery destinations Consistency of delivered product quality 2.3.4 Marketing Strategies 2.3.4.1 Amazon advertisements The advertisement above shows a couple in the kitchen with an AmazonFresh tote. There is use of emotional appeal in the sense of family portrayed. The smiles on their faces show feelings of delight and positive anticipation on unpacking the grocery products. The advert has centered on the people, the tote and the products on the table. The text clearly seen from the tote advertises the products of AmazonFresh. The sheen on the apples in the bowl additionally portrays a freshness of the products. 2.3.4.2 AmazonFresh vehicle wrap advertisement The type of advertising used on the AmazonFresh vehicle wrap is basically an informative advert. The dominant color on the vehicle wrap is green. Based on the psychology of color, green inspires feelings of safety and health (Lotz, 2016). The fonts used on the logo are large compared to those used on the names of the products. The advert therefore sells the AmazonFresh brand then reveals its products through the smaller fonts on the lower side of the vehicle wrap. The breadth of selection on the truck passes across a message that there is a wide range of products to be found at AmazonFresh. The specification of the coffee product on the back side of the tuck shows an example of what AmazonFresh offers. The trucks have different products on the back side of the vehicle wraps to advertise the different products that they sell. 3. Capabilities and Performance AmazonFresh has successfully managed to bridge the gap of the offline market of fresh produce to an online forum. The company might face performance difficulties based on their newness in the UK market and the fact that there are establishes grocers that sell on an online platform as well. Recent consumer reviews however prove that Amazon’s Fresh performance is exemplary with most buyers stating that it is cheaper than the other retail stores. AmazonFresh is yet to complete its financial year in the UK with analysts giving the grocer time before stating their opinions. As with the startup of many organizations, AmazonFresh has had complexities with the food categories list on its website where the list generates a totally different item from the one ordered. There have also been complaints of items selling out early which is expected with the delivery of fresh food items. 4. Brand Analysis AmazonFresh has a reputable parent company which has backed its brand. The platform additionally has reputable independent brands in its categories such as Heinz, Persil and Kellogs. 4.1 Logo Analysis Source: AmazonFresh Brand Book (2015) The main colors used on Amazon’s logo are green and black. Based on the psychology of colors, green is associated with leaves. The color also denotes nature, health and good luck. The use of the color in the logo is most attributed to health and freshness of the AmazonFresh product. Black on the other hand is associated with stability, authority, power and strength. The black color is used on the Amazon lettering while the green is used on fresh. The word Amazon denotes strength as well thus placing emphasis on the strength of the brand and the product. The logo uses several color backgrounds including green, black, grey and white. Based on these backgrounds, the wording the logo is modified to suit the background. The logo is additionally sustained using a minimum area of the clear texts. AmazonFresh logo accommodates various media including digital, print and environmental. The traits that the logo developers hoped to pass across include endearing, essential, convenient, authentic, high quality and healthy (Van Woert, 2015). The leaf sprouting out of the ‘r’ of the logo largely signifies the service of retail grocery by AmazonFresh. 5. Target Market 5.1 Consumer profiles DMU Consumer type Family Money Digital Social media Mobile internet Advertizing behavior Influencer Exclusive enclaves Ages of 50 to 64 years at 63.5% Couple family with children 61% Average household income above £ 100,000 Preference to online grocery shopping is high at 64.5% Little interaction over social media Low shopping index over the phone 43% Outdoor Influencer Metropolitan money Ages of 35 to 49 At 60% All pensioner and lone family household both at 54.5% Average household income above £ 100,000 Preference to online grocery shopping is moderate at 38% Little interaction over social media Low shopping index over the phone 43% Outdoor Younger professionals in smaller flats Average age of 24 to 34 years at index 284 Most are all student Average household income above £ 100,000 Online grocery shopping is high at 70 % Moderate interaction on social media. High shopping index over the phone Online advertizing Influencer/buyer Metropolitan professionals Average age of 24 to 34 years at index 204 Most are all student Average household income above £ 100,000 Online grocery shopping is high at 67.5% High interaction with brands over the media High shopping index over mobile phone as well as many phone apps Online advertizing Buyer Socializing young renters Average age of 24 to 34 years at index 221 Most are all student Average household income above £ 100,000 Moderate online grocery shopping at 53.5% High consumer brand interaction Large number of mobile apps 62.5% shopping content on tablets Social media Buyer First time buyers in small modern homes Average age of 24 to 34 years at index 190 Most are all student Average household income above £ 100,000 Moderate online research on groceries Moderate interaction over social media Large number of apps 77.5% shopping content on tablets Online advertizing Buyer Educated families in terraces, young children Average age of 24 to 34 years at index 161 Most are all student Average household income between £ 60,000 to £ 80,000 Online grocery shopping is high at 57% Low interaction over social media Moderate usage of mobile internet Internet advertising Buyer Student flats and halls of residence Average age of between 18 to 24 years at index 675 Average income between £ 0 to £ 20,000 Online grocery shopping is moderately high at 54% High social media interaction High consumer brand interaction Large number of mobile apps High mobile content on shopping at 68.5% Online advertizing Source: Acorn (2017) 5.2 Consumer motivation to buy and consume The motivation behind consumer purchase and consumption of the online grocery product is the novelty of the concept, convenience and a way to save time. Raijas (2002), states that younger and better educated people are more inclined to purchase grocery online. 5.3 Consumer buying and consumption habits Online shoppers have been identified to be more impulsive, innovative and less averse to risk as compared to traditional shoppers (Mendonca, 2016). Perishable grocery items hold less appeal to online shoppers as they fail to trust the packers on the freshness of the product. The buying of durable grocery items thus takes precedence over purchase of perishables. 5.4 Consumer brand perceptions Consumers in the UK have a valued perception towards own- brands. According to Nielsen (2014), 54% of supermarket groceries sales are from own brands. The highest own brand sales are recorded from fruits and vegetables 99%, followed by meat, poultry and fish 96% then 80% delicatessen (Nielsen, 2014). 6. Competitor Analysis The main competitors of AmazonFresh in the UK are Tesco, Asda, Sainsbury's and traditional grocery shopping, which is an indirect competitor (Tugby, 2016). The subscription charges of AmazonFresh work against it as compared to the other grocers who do not charge for subscribing to their stores. The fact that AmazonFresh is new in the UK gives its competitors an edge in the market though the global reputation of Amazon could still work for it in the long run. 6.1 Tesco Tesco has the largest market share in the United Kingdom currently. Tesco has an online platform and has the advantage of consumer loyalty as opposed AmazonFresh which is a new entrant. Tesco has also invested in rejuvenation of its grocery to attract back consumers and more consumers as well. Tesco currently has 27.9% market share of the grocery market in the UK. This represents the largest share in the UK retail industry (Kantar, 2017). 6.1.1 Future plans Elimination of a thousand jobs in a move to close two distribution centers Return to an operating margin of between 3.5 and 4 by the year 2020 Increase long term value for shareholders, be a better partner to suppliers, be simpler to colleagues and be competitive for customers 6.2 Asda Asda’s low prices are a threat to AmazonFresh as it uses the low pricing strategy. Asda delivers to the consumers as well and is working on its consumer strategies to increase positive experience of the consumer. The quality of products in the current year has been increased as well as ranges and availability of food items to curb slow sales in the retail store (Bury, 2017). Asda currently owns 15.7% of the market share in the United Kingdom (Kantar, 2017). The retail store has had a steady decline in its market share since the economic downturn and competition from Aldi and Lidl. 6.2.1 Future Plans Improvement of grocery product ranges and availability Adjustment of product prices Changing of shelving layouts Refreshing the interiors 6.3 Sainsbury's Sainsbury’s has an online system too and has gained added reputation on account of its sustainable seafood supermarket (Smithers, 2017). The retail store is currently implementing a store shakeup to cut costs in the organization (Rodger, 2017). Sainsbury’s currently owns 16.5% of the UK grocery retail market share. 6.3.1 Future Plans Introduction of additional Argos outlets Reduction of multi buys offers Deflation of product prices 6.4 Aldi Aldi’s quick growth in the UK market is a threat for AmazonFresh. The retail store is now at fifth place in the market based on market share. Aldi has attracted consumers through offering their products at discounted rates. Aldi owns 6.3% of the UK grocery retail market share. 6.4.1 Future plans Opening of six stores in 2017 in Scotland Remodeling and expansion of 1300 Aldi stores (Heck, 2017) 6.5 Traditional grocery shopping Most consumers still prefer to personally select their fresh food items from retail food stores and supermarkets as they trust their judgment of quality more than that of delivery personnel. Additionally, the hassle of ordering for fresh food is not appealing to some consumers. These factors therefore make traditional shopping and indirect competitor. 7. Competitor Advertisement Analysis 7.1 Tesco ‘Food Love stories’ campaign The campaign promotes Tesco’s food and grocery products through the Food love stories. The videos appeal to the viewers’ emotions and demonstrate that Tesco understands the significance of food to its customers. Furthermore, the campaign has food types for difference seasons thus markets recipes. 7.2 Tesco ‘Love every mouthful’ campaign Tesco’s every mouthful campaign aimed to show the journey of food from the farm to the mouth. The illustration above uses color to entice and tempt and food images to build up the sensuality of the taste of food when it reaches the mouth. 7.3 Sainsbury’s ‘Live Well for Less’ campaign The campaign elements of dance deliver a vibrant side of the food product offered. The black and white imagery makes the video camping radical. Additionally, the mood in the dances is charming with the use of children, the young and the elderly. The campaign shows the pleasure of food thus attracting consumers to the Sainsbury’s grocery product. 7.4 Aldi new product range advertisement The print advertisement above displays a new range of items from Aldi. To emphasize on the newness of the range the lettering has been centered on the advertisement. The use of a bold color, red, additionally shows emphasis on the message of new items. The spread of the product items around the page gives the sense of a wide array of items. The different fonts in the three types of information show importance, first of introducing new items, then advertising the suitable pricing and marketing the brand. The above advert by Aldi is comparative showing Aldi’s prices on a range of products and comparing them to an equal range of products from Morrison’s. The wording used expresses some dry sense of humor through offensively advertising the high prices of Morrison’s. Emphasis on the price difference is placed through the pictures of similar baskets with similar goods but varied prices. 8. Market Analysis PESTEL Analysis Political Political stability of the UK Government support of e-commerce activities Free market economy enabled by the government (Zissis et al, 2016) Different governmental authorities and opinions online retail grocery business Economic Increased VAT (HM Treasury, 2012) International expansion of domestic Free market economy Socio cultural Demographic changes: increased number of elderly affecting the need for fresh and healthy grocery products (Consumer profile UK, 2014) Changes in purchasing behavior brought about by knowledge on the importance of organic food Food consumption culture such as the Sunday roast Technological Increased internet use (Consumer profile UK, 2014) Increased online purchasing Environmental Taxes on plastic carrier bags Environmental imprint and CSR reporting Legal Hygiene regulations: food hygiene, registration of premises, cleanliness and temperature control (Food Hygiene Regulations,2006) Food safety regulations: food quality, food storage, food presentation and food advertising(Food Safety Act, 1990) Regulations restricting growth power 9. Opportunities for AmazonFresh Based on the solid reputation built by Amazon.com (Seggara et al, 2016), there are a large number of loyal Amazon customers who are likely to try out the online grocery product delivered by AmazonFresh. AmazonFresh has an opportunity to extend its services beyond London to other regions that are highly populated and in need of the convenient fresh food product AmazonFresh can increase its reach through collaborating with other producers, suppliers and retail stores in the UK and other regions through implementation of its policies on the respective partner or franchise organizations The increasing trend of online shopping is an opportunity for Amazon Fresh to fully sell its grocery product to the masses in the United Kingdom Successful internet purchases done online are marketed through social media and word of mouth thus attracting more consumers to the online market. This is a valuable opportunity for AmazonFresh 10. Product Analysis AmazonFresh UK offers a range of over 130,000 products including fresh farm produce such as vegetables, dairy products, meats and bakery items. The online grocery product is a convenient way of shopping and based on statistics in Britain, grocery online shopping has improved to 29% (IGD, 2016). Based on the consumer analysis of the target market, the adoption of online shopping has gone up as well as the reliance on the internet. The online grocery product by AmazonFresh is convenient for the exclusive enclaves as it fits with their sophisticated lifestyles. This group of consumers has few financial worries thus subscription to the online AmazonFresh product is expedient for them. The Metropolitan money group, Metropolitan professionals and younger professionals group also access online grocery shopping because of convenience and the fact that it is trendy. Educated families with young children on the other hand need the service due to their tight schedules while students living in flats and halls of residence perform online purchases as a leisure activity. The online grocery product by AmazonFresh provides both fresh items with the common brands that the consumers are used to on an easily accessible platform and delivers it on the doorstep of its consumers (Woollaston, 2016). The supply stores are located close to the residential areas of the consumers to ensure that the consumers get fresh products on time. The large number of delivery trucks is convenient for the distribution to a good number of consumers and allows for the hourly program that has been set by the management (Woollaston, 2016). 11. Summary of main key issues placed after the analysis Key issue Potential action Importance Web functionality (Woollaston, 2016) Use of current technology Employment of expert technology personnel High importance Product freshness (Dinkovski, 2016) Use of more local farm suppliers High importance Less appeal of an online grocery product (Mendonca, 2016) Aggressive advertising campaigns and upgrading of the consumer experience High importance Lack of pedigree (Dinkovski, 2016) Aggressive advertising campaigns and upgrading of the consumer experience High importance Intensive competition (Dinkovski, 2016) Personalization of services to the target consumers to build specific an loyal segments High importance 12. Possible Advertizing Objectives a. To create awareness of the AmazonFresh product to 40% of the exclusive enclaves (Acorn, 2017) using the healthy food healthy me campaign with a community walk in Kensington W8 on the 25th of March 2017. b. To inform 50% of the Metropolitan money consumers (Acorn, 2017) of the AmazonFresh product through a food festival campaign at Russell square in Bloomsbury from 7th to 9th April. c. To entice 70% of the young professionals in smaller flats of the AmazonFresh product through provision of Fresh samples with a door to door campaign of Amazon Taste in Chelsea from 27th to 1st April. d. To attract 40% of the Metropolitan professionals to buying the AmazonFresh product from the ‘Fresh, Prompt and Go’ campaign online from March to June 2017. 12.1 Advertizing Media Outdoor advertizing AmazonFresh website 12.1.1 The company will prepare articles on food consumption to be published on the Amazon website and popular online sites such as The Guardian and Birmingham Mail. 12.1.2 There will be promotion of Fresh and Prompt over twitter, face book and pinterest. 12.2 Target Audience Consumer type Average Age range Income Education Gender Lifestyle Digital capability Exclusive enclaves 50 - 64 Above £ 100, 000 Post secondary education Most likely degree and post graduate Male and female Business savvy Health conscious Love luxury High digital capability Metropolitan money 34 - 49 Above £ 100, 000 Post secondary education Most likely degree and post graduate Male and female Leisure lifestyle High digital capability Young professionals living in smaller flats 24 - 34 Above £ 100, 000 Post secondary education Most likely degree Male and female Urban life style Habits such as smoking and drinking High community engagement High digital capability and use Metropolitan professionals 24 - 34 Above £ 100, 000 Post secondary education Most likely degree Male and female Fast paced Urban lifestyle High social media interaction 12.3 Key message Delivery of fresh food by AmazonFresh to your doorstep promptly 12.4 Budget Activity/ item (s) Total Media and communication Newspaper sites 30,000 Blog 10,000 Social media 10,000 Events £50, 000 Hiring of celebrity 50,000 Free samples 17,000 Visitation £67, 000 Transportation 20,000 Allowances 40,000 £60, 000 Miscellaneous 70,000 £70, 000 Total £247, 000 Reference list Acorn. 2017. 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International Journal of Logistics Research and Applications, 19(2), pp.83-104. Dinkovski., N. (2016, June, 6). AmazonFresh faces he quality challenge. Retrieved from http://www.foodmanufacture.co.uk/Business-News/Amazon-food-delivery-service-faces-quality-challenge FT Mini polls on AmazonFresh. 2016. Retrieved from: http://futurethinking.com/wp-content/uploads/2016/10/Amazon-Fresh.pdf Heck,. J. (2017, February, 9). Aldi launching $1.6 billion nationwide store-improvement initiative. Memphis business Journal. Retrieved from: http://www.bizjournals.com/memphis/news/2017/02/09/aldi-launching-1-6-billion-nationwidestore.html HM Treasury (2012).’Budget 2012’ [Online] Retrieved from: www.hm-treasury.gov.uk/budget2012_documents.htm Hübner, A., Kuhn, H. and Wollenburg, J., 2016. Last mile fulfilment and distribution in omni- channel grocery retailing: a strategic planning framework. International Journal of Retail & Distribution Management, 44(3), pp.228-247. Kantar World panel. 2017 Lotz, R.N., 2016. Color Associations as Advertising Strategies: An Analysis of Consumer Attitudes Toward the Healthfulness of Energy Bar Packaging. Mendonca, M.R., 2016. Relating Big Five Factor Model to the Acceptance and Use of On-line Shopping. International Journal of Marketing Studies, 8(3), p.89. Moore, M. (2016. February, 1). Rivals keep wary eye on Amazon’s UK grocery delivery plans. Financial Times. Retrieved from: https://www.ft.com/content/b8f65bf6-dbe9-11e6-86ac-f253db7791c6 Nielsen Homescan FMCG.(2014). UK shoppers turn to supermarkets’ premium own –brand. Nielsen. Retrieved from: http://www2.acnielsen.com/uk/en/press-room/2014/uk-shoppers-turn-to-supermarkets-premium-own-brands.html Rodger J. (2017, March,6). Thousands of Sainsbury's jobs at risk amid supermarket store shake- up. Birmingham mail. Retrieved from: http://www.birminghammail.co.uk/news/business/thousands-sainsburys-jobs-risk-amid-12701644 Segarra, L.L., Almalki, H., Elabd, J., Gonzalez, J., Marczewski, M., Alrasheed, M. and Rabelo, L., 2016. A Framework for Boosting Revenue Incorporating Big Data. Journal of Innovation Management, 4(1), pp.39-68. Smithers., R. (2017, March, 1). Sainsbury's named world's best sustainable seafood supermarket. The Guardian. Retrieved from: https://www.theguardian.com/business/2017/mar/01/sainsburys-named-worlds-best-sustainable-seafood-supermarket Stewart., R. (2016, June,29). Aldi falls foul of ASA as its 'misleading' savings ads get banned. The Drum. Retrieved from: http://www.thedrum.com/news/2016/06/29/aldi-falls-foul-asa-its-misleading-savings-ads-get-banned Tugby., L. (2016, June, 9). SWOT analysis: What does AmazonFresh's arrival mean for grocers? Retail Week. Retrieved from: https://www.retail-week.com/sectors/grocery/swot-analysis-what-does-amazon-freshs-arrival-mean-for-grocers/7008204.article Van Woert., H. 2015. Portfolio. AmazonFresh Rebrand. Retrieved from: http://hannahvanwoert.com/#/af-rebrand/ Woollaston., V. (2016, July, 28). Amazon Dash launches in the UK for AmazonFresh customers. Wired. Retrieved from: http://www.wired.co.uk/article/amazon-dash-fresh-food-delivery Zissis, D., Aktas, E. and Bourlakis, M., 2016. A New Process Model for Urban Transport of Food in the UK. Appendices Appendix I: UK grocery retail market share Read More