Essays on Critical Analysis of the Campaign Objectives - Wonthaggi Desalination Case Study

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The paper "Critical Analysis of the Campaign Objectives - Wonthaggi Desalination " is a perfect example of a business case study. The Wonthaggi desalination plant is basically a water desalination plant that is based on the Bass coast situated near Wonthaggi an area around Southern Victoria of Australia and was completed in the year 2012. Additionally, it is a very essential part of the water system of Victoria since it supplies a quantifiable amount of water through a series of proposed and existing pipelines. Moreover, the Wonthaggi desalination plant developed as a response to the population and water restrictions policy governing Victoria such as the “ Our water, Our Future” Victoria water plan (Christen, 2005, 15).

Furthermore, the marketing material of this project was via digital and television promotions and advertisements, via print, as well as other associated sister projects like the Cardinal Pipeline, North-South pipeline and the proposed Geelong interconnector. The desalination plant is approximately five hundred meters inland and its infrastructure comprises of the tunnels that are connecting the desalination plant to the marine discharge and intake structures up to approximately 1.2 km out to the sea, an eighty-five kilometers pipeline that is connecting the Wonthaggi desalination plant to Melbourne’ s water system supply as well as a desalination plant power supply structure (Australian Water Association, 2010, 9).

Additionally, the desalination plant offers approximately one hundred and fifty gigalitres of extra water annually with the potential to grow and expand its water supply and production to approximately two hundred gigalitres annually. The Wonthaggi desalination plant encountered an opposition campaign that emanated from local residents, community groups and the Australian greens. By so saying, it means that regular public rallies as far as the opposition is concerned were conducted in Melbourne and on the site since its project proposal (Burningham et al, .2009, 13).


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