The paper "ALDI - Pre-requisites and Assumptions" is a perfect example of a business case study. ALDI is a grocery enterprise that was started in 1913. The food supermarket is reputed as the topmost retail outlet worldwide (ALDI, 2012). ALDAI has a goal of “ providing customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices” (ALDI, 2012). The company focuses on consumer safety, health and wellbeing as well as product sustainability (ALDI, 2012; b). Its first store was established in Essen, Germany in 1913 but the retailer has developed to open several branches in a different part of the world.
Today ALDI has about 700 store outlets selling fresh products of the food industry such as cheese, yogurt, sausages and meat. The stores are located in different countries serving millions of people (ALDI, 2012; c). ALDI takes a number of Cooperate Responsibility Services (CSR) with a focus of minimising energy efficiency in their trade, reduce the environmental impact of its business aiming to lower carbon footprint (ALDI, 2012; b).
ALDI is currently undertaking a project that targets to reduce obesity levels in consumers. PROJECT BACKGROUND Obesity has become a global epidemic in children. The conditions stem from unhealthy feeding habits. According to Krem. com (2012), biological, behavioural and environmental factors are associated with obesity. The condition results from an imbalance of energy in which case, the patient consumes too many calories while not engaging insufficient physical activity. According to a report by the Australian Institute of Health and Welfare, over 60% of Australian adults were overweight by June 2011(The Conversation. edu, 2011).
It is also observed that behaviour and environment play a major role in causing overweight (Krem. com, 2012). To this end, modification of these conditions can be a prevention line. Jerry Balentine (2012) observes that “ obesity is not just a cosmetic consideration; it is a chronic medical disease that can lead to diabetes, high blood pressure, heart disease and gallstones.
List of References
ALDI.com. 2012. About The Company. October 11, 2012. Available at: http://www.aldi.co.uk/uk/html/company/about_us.htm
ALDI.com; b. 2012. Aldi Corporate Responsibility Policy. October 11, 2012. Available at: http://www.aldi.co.uk/uk/html/company/14339.htm
ALDI.com; c. 2012. ALDI History. October 11, 2012. Available at: http://www.aldi.com.au/au/html/company/3777.htm
Balentine R. Jerry. 2012. Obesity Facts. October 11, 2012. Available at: http://www.medicinenet.com/obesity_weight_loss/article.htm#obesity_facts
Creagh, Sunanda. June 20, 2011. Over 60% Australian Adults Now Overweight or Obese. October 11, 2012. Available at: http://theconversation.edu.au/over-60-australian-adults-now-overweight-or-obese-1924
David L. Katz, et.al. October 7, 2005. Public Health Strategies for Preventing and Controlling Overweight and Obesity in School and Worksite Settings A Report on Recommendations of the Task Force on Community Preventive Services. October 11, 2012. Available at: http://www.cdc.gov/mmwr/preview/mmwrhtml/rr5410a1.htm
Ingredients Network. 16th April 2012. UK doctors to campaign against obesity. October 11, 2012. Available at: http://www.ingredientsnetwork.com/news-content/full/uk-doctors-to-campaign-against-obesity
KREM. Com.2012. Factors Contributing to Obesity. October 11, 2012. Available at: http://ww2.krem.com/Global/story.asp?S=2009937