Essays on Business Intelligence for Uber Company Case Study

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The paper "Business Intelligence for Uber Company" is a perfect example of a business case study. The ability  of any company to be able to maintain strong business relationships with the customers is a great challenge. Many companies use many ways to try and identify the best alternatives that can be sufficient in maintaining a strong relationship with customers. From the 90,s many companies relied on communication and display of goods and activities being offered by the company, this was the major platform to explain to the customers the services offered and to hear the feedback that the customers had concerning the company (Howson & Hammond 2014).

Consequently, in the present day, customer relations has taken a new turn, there are many ways that are sufficient and being used by the customers to maintain a strong relationship with the customers. Due to competition for customers, many companies have shifted to online communication to the customers; this ensures that the company can be in a position to reach as many customers as possible. Proper business intelligence today looks mostly at two aspects that is integration and visualization (Fleisher & Bensoussan 2015).

Business intelligence helps the customers to be in a position to make decisions concerning the data presented by the company. For Uber Company, the business intelligence method used is the dashboard. The dashboard is much beneficial for the company and the customers as communication is widened and less expensive. This paper thus explains deeply about Benefits of business intelligence and analytics for Uber Company As mentioned, Uber is an American company operating worldwide in the provision of various services mostly in the provision of transport services.

The company thus just like any other company faces the challenge of competition and keeping a strong relationship with their clients (Cramer & Krueger 2016). The company engages in various activities that ensure its prosperity through high customer relationships.

References

Cramer, J. and Krueger, A.B., 2016. Disruptive change in the taxi business: The case of Uber. The American Economic Review, 106(5), pp.177-182.

Howson, C. and Hammond, M., 2014. Successful business intelligence: Unlock the value of BI & big data. McGraw-Hill Education.

Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press.

Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business intelligence through the lens of marketing mix. Big Data Research,2(1), pp.28-32.

Singh, N.P., Chhabra, P. and Arora, D., 2016, May. Business Intelligence in FMCG Using Dash Board. In Monika Arora, Nikhil Pal Singh, Pranav Chhabra (2016),“An Application of Dash board: A Case of Superstore sales”, National Seminar on “TECHNO TRYST.

Simoncicova, V. and Tanuska, P., 2016, February. Creating a management view on key indicators using business intelligence in small and medium enterprises. In 2016 Cybernetics & Informatics (K&I) (pp. 1-4). IEEE.

Tschinkel, G., Di Sciascio, C., Mutlu, B. and Sabol, V., 2015, July. The Recommendation Dashboard: A System to Visualise and Organise Recommendations. In 2015 19th International Conference on Information Visualisation (pp. 241-244). IEEE.

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