The paper "Business Intelligence for Uber Company" is a perfect example of a business case study. The ability of any company to be able to maintain strong business relationships with the customers is a great challenge. Many companies use many ways to try and identify the best alternatives that can be sufficient in maintaining a strong relationship with customers. From the 90,s many companies relied on communication and display of goods and activities being offered by the company, this was the major platform to explain to the customers the services offered and to hear the feedback that the customers had concerning the company (Howson & Hammond 2014).
Consequently, in the present day, customer relations has taken a new turn, there are many ways that are sufficient and being used by the customers to maintain a strong relationship with the customers. Due to competition for customers, many companies have shifted to online communication to the customers; this ensures that the company can be in a position to reach as many customers as possible. Proper business intelligence today looks mostly at two aspects that is integration and visualization (Fleisher & Bensoussan 2015).
Business intelligence helps the customers to be in a position to make decisions concerning the data presented by the company. For Uber Company, the business intelligence method used is the dashboard. The dashboard is much beneficial for the company and the customers as communication is widened and less expensive. This paper thus explains deeply about Benefits of business intelligence and analytics for Uber Company As mentioned, Uber is an American company operating worldwide in the provision of various services mostly in the provision of transport services.
The company thus just like any other company faces the challenge of competition and keeping a strong relationship with their clients (Cramer & Krueger 2016). The company engages in various activities that ensure its prosperity through high customer relationships.
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