Essays for “Case Study”

International Marketing as an Indication of the Development and Growth of an Organization
The paper "International Marketing as an Indication of the Development and Growth of an Organization" is an outstanding example of a case study on marketing. As the paper outlines, a strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company.…
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IPhone 4S - Product Life Cycle, the Promotional Mix, the Product Development Process, Growth Stage, and New Market Economy
The paper “iPhone 4S - Product Life Cycle, the Promotional Mix, the Product Development Process, Growth Stage, and New Market Economy" is a delightful example of a case study on marketing. The product is the iPhone 4S. Strategic market planning takes on various guises. The content, complexity, and structure of the plan will vary.…
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Tourism in Dubai - Dubai's Natural Environment, Society, Heritage Resources, Push and Pull Factors, Kinds of Accommodation Available
The paper “Tourism in Dubai - Dubai’s Natural Environment, Society, Heritage Resources, Push and Pull Factors, Kinds of Accommodation Available” is a variant of case study on tourism. Dubai is located in the Southwest of Persian gulf. It has the highest population among the United Arab Emirates states with an area of 2,106,177 square kilometers. It is located between the Far East and Europe.…
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CPAI Group's Company Character and Marketing Strategy
The paper “CPAI Group’s Company Character and Marketing Strategy" is a breathtaking example of a case study on marketing. CPAI Group is a company that produces movies and markets them internationally. The company is located on the West Coast of the United States and focuses on making movies that are both educational and entertaining.…
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Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market
The paper “Promotions Campaign for a Zingo - Product to Be Launched in a Foreign Market" is a cogent example of a case study on marketing. Today, with the rapid globalization process the Free Trade is increasing and some of the economies, which were closed in the past decade have opened up for foreign goods as well as foreign direct investments. …
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Marketing in Hospitality Management - Stanley Hotel's Positioning in a Competitive Environment
The paper “Marketing in Hospitality Management - Stanley Hotel’s Positioning in a Competitive Environment" is a spectacular example of a case study on marketing. Marketing strategies that are developed for certain business differs a lot. Most businesses produce services and products that they can take to the customers.…
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Pacific Garment Plc - Good Branding Encompassing the Whole Organization and Drives It towards Delivering Customer Value
The paper “Pacific Garment Plc - Good Branding Encompassing the Whole Organization and Drives It towards Delivering Customer Value" is an outstanding example of a case study on marketing. The function of branding has reached a sophisticated state today where it encompasses the activities of the whole organization and acts with the objective of delivering a package of rand value to the consumer.…
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Environmental Elements Affecting Commercial Activities, IBIS Hotel's Strategies to Handle the Competitive Element of the Business Environment
The paper “Environmental Elements Affecting Commercial Activities, IBIS Hotel's Strategies to Handle the Competitive Element of the Business Environment" is a spectacular example of a case study on marketing. Organizational success within the business environment depends on the analysis of elements within the environment that have the capacity to influence the core operations of the organization.…
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New Cadbury's Product Objective and Characteristics
The paper “New Cadbury’s Product Objective and Characteristics" is a breathtaking example of a case study on marketing. Cadburys has been in existence and has become a leader in confectionery. The company has been able to develop its product line and launch various variants. The recent launch of Cadburys Dairy Milk Silk which has more butter and cocoa for the premium segment is being looked at.…
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Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures

The paper “Design of Integrated Marketing Communications Plan Popularizing AIDS Preventive Measures" is a fascinating example of a case study on marketing. There are many potential partners that can be used in an AIDS communications campaign. It is good to diversify on the partners that are chosen on the basis of the diversity of the audiences to be covered.

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Kate Miller's Current Marketing Strategy and Recommendations
The paper “Kate Miller’s Current Marketing Strategy and Recommendations" is a forceful variant of a case study on marketing. The elements of the marketing mix including the 4 P’s of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy. The recommended strategies are expected to increase the artist’s publicity.…
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Business to Business Marketing Management: Case of Kunst
The paper "Business to Business Marketing Management: Case of Kunst" is a great example of a case study on marketing. The case study focuses on the advantages of business to business marketing between the mother company, Atler GmbH which is headquartered in Germany and the United States-based Kunst Company. The Kunst Company is headed by Evan Stone.…
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Comfy Den - the Nature, Number, and Characteristics of Australian SMEs, Factors Influencing SMEs Success and Failure
The paper “Comfy Den - the Nature, Number, and Characteristics of Australian SMEs, Factors Influencing SMEs’ Success and Failure" is a telling example of a case study on marketing. As earlier agreed in the last meeting, you asked for more information on the Australian business environment and the performance of the SMEs here in Australia.…
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Safaricom's Marketing Audit - Current Environment and Operation, SWOT and PEST Analysis, Stakeholder Matrix
The paper “Safaricom's Marketing Audit - Current Environment and Operation, SWOT and PEST Analysis, Stakeholder Matrix" is an intriguing example of a case study on marketing. The market assessment is an important activity in realizing business opportunities. There are several untapped opportunities in the market that can be of great positive impact on relevant business organization.…
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Sizzler Restaurants - Russel's Model of Affect, the Boundary Spanning Employees, a Blueprint for the Service Process, Different Types of Jay Customers
The paper “Sizzler Restaurants - Russel’s Model of Affect, the Boundary Spanning Employees, a Blueprint for the Service Process, Different Types of Jay Customers " is a good variant of a case study on marketing. The author uses the servicescape model and Russel’s Model of Affect to explain Zoe’s and Carol’s responses to their Sizzler service encounter experience.…
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Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd
The paper "Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd" is a good example of a case study on marketing. The success of the company is largely attributed to the marketing strategies it employs. The company employs niche marketing strategies that capitalize on the family nature of the firm and emphasis on the premium nature of its products.…
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Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share
The paper “Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share" is a thoughtful version of a case study on marketing. Times are changing and consumers need to be given preference in terms of accessing the best products which are engineered to satisfy their consumer needs and create a nice impression.…
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Integrated Marketing Communication Plan for EnviroGuard Company
The paper "Integrated Marketing Communication Plan for EnviroGuard Company" is a wonderful example of a case study on marketing. Integrated Marketing Communications is a way of planning systematically. This is done in order to determine the most consistent and effective message for appropriate target audiences.…
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Awareness of Tourist Needs, Preferences, and Perceptions of Saint Petersburg as a Place of Interest before Making a Strategic Marketing Plan
The paper “Awareness of Tourist Needs, Preferences, and Perceptions of Saint Petersburg as a Place of Interest before Making a Strategic Marketing Plan" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703.…
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Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers
The paper “Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers" is a meaningful example of a case study on marketing. The Company’s industrial business division produces products that mainly serve two classes of clients i.e. production firms and servicing companies giving rise to two groups of customer groups.…
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Le Louvre Abu Dhabi - Strategy of Partnership with Media, and Websites, Proposals in Innovation, Integration & User Participation, Creating a Buzz
The paper “Le Louvre Abu Dhabi - Strategy of Partnership with Media, and Websites, Proposals in Innovation, Integration & User Participation, Creating a Buzz" is a worthy variant of a case study on marketing. The cultural relationship between the United Arab Emirates and France was given a major boost recently following the launch of the Le Louvre Abu Dhabi project.…
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3M's Industrial Business Division - Changing the Customer Focus from Original Equipment Manufacturers to Maintenance, Repair and Over Haulers
The paper “3M’s Industrial Business Division - Changing the Customer Focus from Original Equipment Manufacturers to Maintenance, Repair and Over Haulers" is an engrossing example of a case study on marketing. IBD has been serving as a broad range of industrial markets in the sale of appliances, paper, and electronics.…
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What Does Virgin Airline Need to Compensate the Customer for
The paper “What Does Virgin Airline Need to Compensate the Customer For?" is a forceful example of a case study on marketing. At 29 tree lanes, we appreciate feedback from our customers and making it known to us on how you feel about our services is always taken positively. Six problems were identified of which five of them were associated with the food served on board.…
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Red Bulls Advertising Effectiveness
The paper "Red Bull’s Advertising Effectiveness" is a perfect example of a case study on marketing. This paper discusses the Red Bull brand, with a major focus on the strategy used to market it. The product’s brand image is derived from its packaging, the slogan used, its flavor, as well as premium pricing.…
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Response to the Various Complains Concerning Poor Services in Virgin Hotel
The paper “Response to the Various Complains Concerning Poor Services in Virgin Hotel" is a convincing variant of a case study on marketing. I as the Marketing Manager of Virgin, I apologize for the various problems that our customers have been enduring, especially in terms of meals. Some of the problems that the customers have been encountering during the meals are very serious.…
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