The paper "Itinerary for the Tourists Stays in the City of Venice" is an amazing example of an assignment on tourism. Venice is one of the most attractive tourist destinations in the world; it is the wealthiest city in terms of cultural heritage as it’ s the most densely populated in cultural assets per square kilometer. Two groups of tourists are to take a six-day vacation in Venice and the tour agency Paradise Travel tours is in charge of organizing the excursion the two groups of tourists will take. Having recently engaged the services of the tour agency the two couples expect the agency to arrange a tour that will suit their life values and thus bring about satisfaction.
The tour agency would also like to make sure their customers are happy with their services and would come back for their next trip abroad. To make sure its tours appeal to the different tourist groups the agency serves, the agency has segmented its market according to the VALs segmentation. According to this segmentation approach, couples A and B can be grouped into the young optimist market segment and the visible achievement market segment respectively.
According to Chitty et al (2011), the young optimist is an outgoing individual who is starting out in life; he is either in school or just started working. Individuals from this segment like to have fun and travel in a small group. They like to engage in high adrenaline activities that give them a rush, this includes activities such as swimming, beach volleyball, backpacking, cycling, surfing, and other competitive sports. In contrast, the visible achievement segment contains individuals who have made it in the socials ladder who are looking for quality services and are willing to pay premium prices for them.
This segment is used to living a luxurious life traveling in its own high-end vehicles and living the best life that money can afford. Justification for Choosing the Excursions for the couples The seven P’ s of the marketing mix of service are important while marketing service in any sector of the global economy. These seven P’ s of the marketing mix of service include Product, Place, Price, and Promotion, Process and People and Physical evidence.
In this section of the report, we look at the P’ s of the marketing mix that influenced the decision to include the various activities in the itinerary for each of the couples The following are the reasons why the above places were chosen to visit in Venice. As we take a look at this, we are going to use the P’ s of marketing to consider why some places were chosen. Among the P’ S that have been chosen for this discussion are price, place, people promotion and product. Couple A Day 1: Arrival at Venice The couple will arrive at night hence they are expected to be exhausted from the long journey.
To calm them down there has been a reserved dinner for two at a romantic dinner at Hotel Excelsior Venice which is located near the beach in Venice’ s lido. This hotel has been chosen as dinner can be served along the beach as they enjoy the cool breeze from the beach (Hotels. com 2012c).