Essays on Viability of the Marketing Opportunities Case Study

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The paper "Viability of the Marketing Opportunities" is a great example of a Marketing Case Study. This paper analyzes the marketing opportunities which Southern Peninsula Wines has in India. Since Southern Peninsula Wines has identified India as a destination to carry out a trade so the paper looks at identifying the marketing opportunities. The paper, in the beginning, analyzes the risk factors through a PESTEL analysis, followed by marketing opportunities, the manner through which the company will enter India, the viability of the chosen marketing mechanism and finally the recommendations. This would thereby help to evaluate the manner in which Southern Peninsula Wines will be able to identify the appropriate marketing strategies to increase their chances of being successful. Risk Factors Southern Peninsula Wines while looking to work in India needs to find out the different risks which the situation presents.

The analysis of the different risk factors before Southern Peninsula Wines is as Political, Financial & Corruption Risk: India is a democratic country where the leader is directly elected by the people. The present political condition is a stable one as the presently elected government has a majority and is thereby able to take different decisions.

The present economic condition favours investments from abroad and has aimed towards following an open policy for the country. The country is also witnessing financial stability as a foreign direct investment has grown over the years. Apart from it the fiscal deficit has reduced and simplification of the legal process has made more and more international companies work in the country. In addition to it, the corruption level over the years has decreased and provides an opportunity where the business will be carried out without any difficulties.

This will help Southern Peninsula Wines to ensure that they do not have to pick illegal ways to get different licenses and documents to carry out business. Legal & Regulatory Requirements Risk: India has framed laws with regard to the working mechanism for foreign companies. The laws allow the use of organic food for the production of wine but in case the product is inorganic then rules with regard to oxygen content, filtration, salt, and fermentation needs to be carried out.

Apart from it rules pertaining to labor is been prescribed and every company needs to follow it. The government has also prescribed the different license and permission which needs to be received so that the smooth functioning of the business takes place. Apart from it, India has looked towards following a policy where they have opened up the economy. The Indian economy has also looked at removing the trade barriers and simplifying the rules so that business can be carried out with ease.     Economic Risk: The economic condition of India is improving with higher growth rates and controlled inflation.

The interest rate is also under control which provides an opportunity to ensure better business. Apart from it, the country has a flexible exchange rate system which provides an opportunity to ensure that business can deal with different international transactions. In addition to it, the disposable income is increasing on a continuous basis which will provide an opportunity to ensure that people consume wine thereby providing a bigger market to cater to. This has thereby reduced the overall risk and provides an opportunity where Southern Peninsula Wines will be able to carry out the business effectively.

References

Binkley, J. 2006. The effect of demographic, economic, and nutrition factors on the frequency of food away from home. Journal of Consumer Affairs. 40, pp. 372-391.

Bristow, D. and Frankwick, G. 1994. Product manager influences tactics in marketing strategy development and implementation. Journal of Strategic Marketing, 2 (3), 132-147

Gamble, J. E., & Thompson, Jr., A. A. 2011. Essentials of Strategic Management. New York: McGraw-Hill Irvin.

Monsivais, P. & Drewnowski, A. 2007. The rising cost of low-energy density foods. Journal of the American Dietetic Association. 107, pp. 2071-2076

Thompson, Jr., A. A., & Strickland, A. 1999. Strategic Management (11 ed.). Mcgraw-Hill

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