Marketing Essays

Thailand is the 6th largest producer of rice in the global market, however, when it comes to trade, Thai rice is the most traded rice at the global platform (Industry Outlook, 2009). This illustrates the cutting edge that Thai rice has over its competitors, particularly the rising competition coming from India and China.

Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days. Now a day, our system has evolved in such a manner that we can able to visualize the foreseeable future 

The futures market attracts parties who are risk averse, looking for the best means to protect their assets against certain risks. It is also a place where individuals with an appetite for high risks match wits and skill against others in what is called a zero-sum game in the expectation of high rewards.

Firms strive to gain a competitive advantage in the market so as to have customer loyalty and increased revenue by position their products or being cost leaders. According to Porter, cost leadership and product differentiation should be applied in isolation to avoid firms being stuck in the middle. 

In the years to come, the London ships hold exceptional promise and a sound marketing strategy, based on current market research on this subject, could throw up interesting propositions. The main audience could be school and college goers, research scholars in ancient British maritime history and other people.

Nokia has been able to capture a wide demographic consumer segment especially by offering products to the consumers in a variety of price range. There are products offered for the high-income group, low-income group, business people, college and university goers, music lovers and also people requiring high memory space.

The project makes an analysis of the various issues creeping into the company due to the acquisition. There are cultural issues, strategic issues, and interdepartmental issues which have been explained. Also, certain problems also arise in the choice of the style of leadership which has to be followed.

The overall strategy posture of the company stands at the benefits that a global strategy formulation can provide. Nestlé is aiming to do business at the emerging markets of the world and it is essential for the company to design a well-equipped global strategy. The global strategy would benefit Nestlé to gain competitive advantage.

The organizational goals associated with the marketing communication activity are to improve the taste and satisfaction level of the target audience pertaining to wooden furniture. The overall goal of the communication plan will be to increase the awareness of the target audience about McKenzie’s furniture’s products and services.

Consumer loyalty means that the aspects of brand loyalty with relation to different brands, and indeed the whole of the category come under it. It also means that consumer loyalty plays a big role in marketing communication campaigns from time to time. These campaigns need to be fine-tuned in relation to the loyalty levels of the consumers 

The author states that given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments.

Sports marketing can be traced back to the 1870s when tobacco manufacturing companies designed baseball players’ cards and put them in cigarette packs. This was in order to develop their brand loyalties and improve their sales. The tobacco industry has therefore played a very big role in the development of sports marketing (Pope, 1997, pp 16).

In other words, some factors are very imperative for the success of any company, and sales performance is one of these factors, as it decides financial performance of the company, which plays a crucial role in its survival. 

Customer retention is a function of three drivers: customer satisfaction, affective and calculative commitment, and situational and reactional triggers (Gustafsson, Johnson & Roos 2005). Customer satisfaction is achieved when a company surpasses the expectations of consumers as regards the quality of its product or service offer. 

According to the Council of Logistics Management has defined the term logistics as the process of implementing, planning and controlling the flow of goods and their storage from the origin point to the final delivery point. (Chan, JO, 2007). H-T has an efficient method of handling its inbound logistics.

The perceptions of consumers with regards to luxury brands are influenced by the degree of commonality that is usually associated with brands that are mass produced and marketed. Dissonance-reducing behaviour occurs when the consumer is not able to spot certain significant differences between brands.  

The author states that relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.

The politicians did not do anything to improve these situations which lead Stern to make a decision to help those who were suffering. As America was going through a transformation due to the economic conditions, the solution was the need of the hour. Stern boldly took decisions to reform the health care tax system.

Product design processes have been investigated in a comprehensive manner. The chief users of product design processes, and the purposes and ways in which the processes are used have been determined. Further, the reasons for using product design processes, and the different types of processes have been identified 

The company will use the opportunity combined with its success factors to market the product in the city of Los Angeles, home of the trendsetters. The marketing strategy will be based on the company’s high-class target market which will be reflected in the product positioning, pricing and promotional strategies described in this marketing plan.

It has been more than 30 years now that Caitlyn notebooks have empowered countries, communities, customers and people all across the globe to use technology to realize their dreams. It provides quality products that help customers to achieve more where ever they are, be it home, work, school or anywhere in the world.   

The conclusion from this study states that marketing is a discipline that is directly connected with all facets of contemporary life. To usher in an ethical approach in marketing it is a must that the marketers scale over the traditional utilitarian notions of marketing and allow for a definition of marketing that accommodates non-business activities.

The report is required to be prepared by taking into consideration the retail marketing business of a retail outlet which has no international expansion and is planning to enter into the market of Sweden. The retail company named as Morrisons Supermarket has been chosen which is considered as the fourth leading supermarket chain in the UK.

The most profitable market segment for the sofa-beds in the UK would be the market segment based on demographics and psychographics. Demographic variables like income will play an important role here. It will help to determine what quality the manufacturer should offer in order to meet the demand of its target market, without increasing its cost 

In the current era of globalization, the businesses are going through a competitive period and have to become more flexible and resilient in order to adapt to the changes in the present scenario. It is essential for the firms operating in today’s environment to consider the effects of surroundings on their business activities in every aspect.

This essay analyzes not only the risk associated with implementing the plan but also the promotional and advertising strategies required to ensure the successful implementation of the product. Introducing new products to a market requires a major push upon its entry phase in order to build brand awareness.

The objective of this essay will be to analyze the emerging themes in entrepreneurial marketing. The current status of entrepreneurship will be examined. The essay will also discuss emergence over the years. Entrepreneurial marketing has also been suffering from various issues such as lack of funding and increase in competition leading.

This paper employs a descriptive research method, which uses observation, interviews, and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating a corporate culture in managing quality. Descriptive research could also suggest unanticipated hypotheses.

Fragrant Soap Co. was established in the United States in 1989 and has become a market leader in the supply of liquid soaps in hotels and spas in the United States. The company is particularly strong in the California, Michigan and Illinois states. Liquid soaps are popular to many consumers because they ease dry skin and keep skin healthy.

In everyday life, people acknowledge that socio-cultural principles play a crucial function in the economic mechanism, but, with a number of exclusions, economists do not acknowledge this. One of the several schools of thought in economics that carries fundamental socio-cultural principles into consideration is that of conventional economics.

In order to improve marketing communications, it is highly recommended that Sainsbury should first and foremost take into consideration the needs and interests of the customers who are the major drivers of any business. In actual fact, the purpose of marketing communication is to satisfy the needs of the customers profitably.

The advent of globalization has fulfilled the demand of more and more niche segments and has resulted in increased profits for small and medium-sized business. Despite this, there are still some businesses that only cater to a local market. For example, French New channel usually present news in French and are thus targeting the local market only

This part of the paper will compare and contrast the impact of ethics/corporate social responsibility on the marketing activities of three organizations – UPS, Starbucks, and Nike. Any organization including UPS (United Parcel Service) could not exist like they are in an island without any one around.

Let us try to define this phenomenon, Brand name constantly confused with the trademark. The brand is the notion of legally-oriented products of any producer, while Trade Mark is the sign of ownership of a brand. If a Trade Mark of a brand is simply registered, then you need to create a brand, position it, maintain it and manage it.

SIT packages have great influence on the local tourism and that is the reason, they are becoming popular overseas. Apart from the fact that they boost the local trade and employment, SIT packages are known to take even the smallest nation or the family business out of obscurity and into the world limelight.

Bristol has introduced ‘product based marketing’ which would focus to design the products and services as to meet the customer needs. It mainly focuses on the people who are supposed to buy the services rather than looking at the entire mass market. The marketing efforts must be in accordance with the overall business objectives of tourism    

Organizations across the globe follow this maxim religiously, since in order to retain their competitive positioning in the industry customer satisfaction is inevitable and of utmost significance. The concept of market orientation is based on the classic marketing doctrine which is centered on satisfying the needs and tastes of the customers and achieving complete customer satisfaction in the process.

Stock exchanges all over the world had suffered huge losses, with many countries facing collapsing stock exchanges. Non-capitalist economies were not spared from the effects of the recession either. The recession wave in Russia alone amounted to a colossal loss of more than half of its stock market.

The pumps can evaluate chambers to almost perfect vacuum and work efficiently at a lower pressure as against their competing models in the market. Presently Kunst holds about 60% of the market share in a scientific laboratory, healthcare, and industrial applications. Atler GmbH has acquired Kunst to enter the American market. 

Innovation in web-based financial services has led to increased market transparency. While much analysis has been devoted to the significance of real-time transactions for global financial markets, less attention has been paid to the impacts of these new technologies at most humble ends of the banking sector.

The researcher states that after the series of authorizations, the product was declared as ‘safe’ one and was ready to be introduced into the market. The product that has been developed is basically a device which uses the light therapy to help ease the stiffness of muscles and joints, making it a pain relief product especially for those individuals who are suffering from arthritis, tendonitis.

Competition in the Chinese automobile market has become fierce. The company will have to deal with various factors such as trade barriers as well as currency appreciation while entering the foreign market (Johnson, Scholes and Whittington, 2005). The overall financial condition in the global market is down which can further devalue the new brands.

Another relevant factor indicated above, has to do with the desire to set a new trend to step outside the norms of action that might exist within a given time. Fashion visionaries have long parking to the past as a means of drawing inspiration or future trends and seeking to elicit a new definition of high fashion.

The current chapter gives a background to the research and mentions its aim and objectives. In Chapter 2 the industry overview is presented; Chapter 3 indicates related academic studies, and within Chapter 4 research design of this study is explained; Chapter 5 explores two cases for companies and CECTEK itself 

This essay comprises of five chapters, the first chapter presents a brief introduction to the topic chosen and explains the different aspects of the Chinese stock market. This brief analysis covers different share listings, investors and their listing s and de-listings. The second chapter offers a detailed review of the literature discussing history.

Literally, the term ‘marketing’ refers to the act of going to a market for shopping or going to a market to sell something. Complete marketing activity includes several stages like advertising, distributing and selling. Marketing is basically concerned with anticipation of what the customers or the clients need or want in future. 

McDonald's localized about 75% in India that has helped them capture a large market. In China, it doesn’t intend to localize as much and instead intends to gain the market with its wide range of breakfast menu and coffee Café in a predominantly tea-drinking society. The managers are of the opinion that it should localize its products.

“Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.” 

Culture, in a sense, identifies a society and gives it a distinct flavour. Large corporations that do business across continents and cultures must be wide awake to the highly unwelcome possibilities that might arise due to translation blunders and cultural faux pas that might occur if their product positioning violates these ground rules. 

The company uses to market its product range using different marketing tools like media advertisement and promotional activities. These steps are organized through a well-defined marketing strategy that decides the media selection, budget allocation, market segmentation and promotional strategy for the products introduced by Nissan.