Marketing Essays

It has set up three business locations with further prospects of expansion. Efficient marketing strategies lead to escalated profit margins (Acme Articles). Marketing Research helps assessing the information needs and therefore provides management with accurate, valid, current, actionable, and relevant information.

The firm is known for preparing excellent promotional campaigns. During 1955, Quaker Oats used to conduct a radio program named “Mountie in the Yukon”. The firm struggled a lot during that time to find out a new and innovative promotional strategy when they presented an excellent idea of enticing people.

The airline was founded courtesy of the federal government of Canada, as Trans-Canada Airlines, a public institution, but was later named Air-Canada and was subsequently privatized in the year 1988. It ranks as the world’s ninth largest airline, in relation to the number of destinations served (Yerema & Leung, 2013).

Memory is defined as the recollection of past experiences. In marketing, it is a consumer’s personal storehouse of knowledge about products and service and consumption experience.  It is comprised of two important parts: an experience, a second experience that is related to the first experience.

The paper tells that Samsung Galaxy Gear is one of the most advanced smartwatches that have been developed. Thus, it has a unique positioning in the market already. Although there are a large number of competitors in the market, the uniqueness of the company’s products makes it stand out among them. Samsung Electronics generally targets the affluent customers as its target segment.

The UK mobile phone sector has become highly competitive forcing the competitors to form strategic relationships with other entities with the purpose of attracting new customers. The mobile phone service providers are also diversifying their products and services in order to take advantage of the digital market.

The delays in the maintenance had been a cause of regulatory concern, as well as a probable cause of various problems in the airplanes, including incidences where seats detached in mid flight causing concerns over the well-being and security of passengers.

Kumar and Reinartz (2012) observe that the main aim of an organization to engage in marketing activities is to sell its products and notify the target market of the existence of its products. Marketing is therefore a concept that most major organizations use for purposes of meeting their objectives. Take for example coca-cola.

Social network marketing. Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world. This has a lot to do with accessibility and clarity in the mode of communication used.

Employees are seen as expenses that prevent profitability. Nothing can be further from the truth. Let us do a little thought experiment: Visualize walking through your business late in the evening after everybody has gone house. As you survey the enablers, you will realize that all you can notice are desks, telephones, computers, fittings, file cabinets and other facilities.

Marketing entails conducting research to understand what the customer exactly wants and thereby providing goods and services concerning the customer's needs and demands. Marketing also involves the provision of the correct marketing mix which takes the right goods provided for the customers at the right time and in the best places.

The University of Oregon track athlete Phil Knight and his coach Bill Bowerman founded the company, which currently involves the design, development, and marketing of athletics footwear, apparel, equipment, and accessories. However, the company has undergone operational transformational changes since its inception.

The paper considers the various export market plan for children games and toys. The two exports markets plans under consideration include the ToyLearn export marketing plan and the Toys “R” us market plan.  The subsequent paragraphs delve into pointing out the similarities and differences that exist between the export marketing plan for the two toys and children's games manufacturers and my own export marketing plan.

The modern yoghurt is obtained through catalyzed bacterial actions on whole milk. The bacterial actions enable the product to last longer than fresh milk. Yoghurt was not used as part of the main diet in the ancient time, but could be consumed in relatively smaller quantities for its medicinal value.

Buenos Aires is the largest city of Argentina and thus provides a very large market. The service sector of the city is well developed and complies with the international standards. The city is basically the economic hub of the state of Argentina. You may call it the hospitality industry or the service industry but it is well developed in the sector of the economy of Argentina.

This report examines the differences between Coca-Cola in the United States and United Kingdom and the way that this affects the corporations marketing mix. Two sets of factors influence the marketing mix of a corporation: the micro- and the macro- environments. These factors differ between the United States and United Kingdom despite the similarities between the two countries.

The paper seeks to study how the digital marketing is changing consumers buying behaviour especially those that use the Internet and mobiles in UAE. Moreover, the research also deals seeks to answer the question: what are the attitudes of the consumer in both the digital marketing and mobile-based marketing.

This essay paper focuses on international marketing opportunities and expansion options that can be availed by organizations to broaden the scope of their business and increase business’s profitability. For this reason, the case of Luxottica has been chosen to elaborate the explanation of the models and theories utilized in this essay.

This paper focuses upon the retail industry as a sector of the economy in which individuals, employees, consumers and organizations interact each other. The UK retail sector is the third largest in the world; United States and Japan hold first and second places respectively. It is contributing more than 8% of UK’s GDP. More than 3 million people are currently working in the UK retail industry.

Country of origin is one of the significant factors that mark the consumer purchasing decision-making process and industry buying. The country of origin with other marketing features has a huge effect on the perception of the goods offered in the market. This is due to its superiority or inferiority.

The report studies cases of various famous companies and gives information concerning such important notions as brand realignment, macroclimate of the organization, new-product development, advertising and promotional campaign. According to Kotler et al., a product can be everything that is suggested on the market.

The Smartphone Industry owing to its innovative qualities and attributes in comparison to normal mobile phones has gained a large amount of acceptance in the global cellular market. Smartphone helps the users in accessing internet-based applications in a much faster manner owing to its potential of global connectivity.

It is possible to collect valid data that may be misinterpreted due to errors in the analytical techniques being used. This risk assumes greater importance in research where the sample sizes are large such as in the current research problem. To ensure that the data being presented for analysis is competent enough, the researcher employs many techniques.

The report has been prepared with a view to submitting it to the Board of LumiCore analyzing the market to enter by the LumiCore which is a subsidiary of the giant Brazilian chemical company LumiChem and manufactures a broad range of paints, pigments and coatings. It is planning to diversify its business into another market away from the Brazilian market and plans to enter and explore the business-to-business opportunity in the UK market.

In this report, one is going to analyze one of the most mentioned slogans that act as a campaign strategy for the product in question. In 1988, Nike came up with one of the most successful campaign slogans that saw them take the industry by storm. The slogan “Just Do It” has been in use since then as the organization’s campaign slogan.

Small businesses contribute highly towards the development of the economy. Although small businesses have tax, corporate and statutory advantages the number of small businesses outnumbers large businesses by a mile. The total tax revenue generated by this small business often is more than those of large companies due to being in such a high number and being more efficient in operations.

The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales.  It includes aligning the entire marketing effort with the values and norms of the society.  The observance of ethical business precepts is inseparable from the advertising campaign.

Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others.

According to Botha, Brink and Strydom, “a marketing objective is what you want to achieve through your marketing during the time frame” (Botha, Strydom, & Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives.

The sports betting industry in the United Kingdom has gained considerable significance in the economic structure of the country for the past few decades. It is due to the growing participation of the industry in the total earnings of the economy, that the industry is being termed as one of the potential industries of the current and future era.

Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.

Based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups. Therefore, the marketing mix for each of these product categories also needs to be different.

The methodology and technology that were used to attack the site were not found. A researcher named Chris Boyd illustrated a description of the pages that were hacked. The contents of the page were “sick of seeing garbage like this … calling us Romanians gypsies” (Daily telegraph website hacked by aggrieved Romanians, n.d.).

A branding strategy has multiple advantages including the ability to charge a slight premium price on all merchandise sold by the firm. Another great attribute of having brand recognition is that it makes it easier for a company to introduce new products.

The Saudi Insurance Market had experienced unprecedented changes during the past two decades. These modifications had begun during the licensing of the first insurance company that has been registered in Saudi Arabia. Prior to this incident, all the insurance companies that we're operating within the Saudi Insurance market were mere agencies that originated from foreign organizations.

Thus, the promotion of drunk driving is an outcome of these efforts toward profitability. Advertisements Promote Drunk Driving by Youths “The youth market is considered to be one of the most cynical that brand owners can hope to crack”

This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies, and strategies related to product quality.

Defining the various components which are a part of the dynamic display ads and adding this into a variety of alternatives then allows one to move ahead in the competition while having the correct approaches to the digital dynamics which are currently being created in the marketplace.

Creative Success appearing to be in an ambiguous relationship with ten other suspicious companies participated in the routine confirmation and clarification that Success employs. There is scanty financial or operations data on the partnership that the companies which prompt Success Inc to approach the negotiations cautiously.

Demand is a term used for willingness to buy.  It is affected by many things that cause it either to go up or down. To illustrate: let us suppose that demand for bread drops off when it was increased to $2. AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2.  

To cope up with the challenges that organizations face in the modern and globalized business scenario, organizations need to design their corporate strategies in a way, that these strategies becomes a competitive advantage for them For this reason, organizations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992).

What Makes Advertising Effective? Advertisements were created mainly with the intention of attracting the customers, so as to make them buy or utilize products, services, etc. Although the general thing is customers may buy the products or utilize the service through their hands and other physical parts, only if the mind of the customer is enticed by the particular product or services, the buying as well as the utilizing process will be initiated.

Lucozade Company is a trademark name that is used to encompass a series of sports energy drinks, which are produced by the GlaxoSmithKline Company. The energy drink alongside Ribena is currently being produced in Royal Forest Factory in Cole ford, Gloucestershire, in the Forest of Dean.

The Netflix website got first launched in April 1998 using a traditional, online version of pay per rental model. Later, Netflix company introduced the concept of monthly subscription and flat fee unlimited rental model without late fees, handling and shipping fees, per title rental fee, or due dates.

Lessons have also been acquired from some of other organizations failures, and success run in evaluating realizations of the business organization actual established. This motivated strategy backbone ideas to operation reality. Social responsibility and relations with the society remain considered making this a good choice of business.

Prada started in 1913 when the founder Mario Prada began designing handbags, trunks, shoes, and suitcases for sale. At the start, Prada had only two boutiques. However, the quality of Prada suitcases attracted customers from different parts of the US and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags

The company shall agree on the payment of the designer for the entire project. It should pay wages to the designer within the range of $2000 to 3000, payable in installments. It shall also hire a web developer on similar terms to those of a designer at the cost of $2500 to 4000. Contracting web designing companies would probably become less involved.

He consulted the companies of repute like GE, Coca-Cola, and CitiCorp among others, and also had authored various journal papers and books. The book with the title “The Essential Drucker” was published in 2001 and comprises a compilation of various works of him on management. The book “The Essential Drucker” is written by Peter F. Drucker.

The paper will enable to recognize the differential aspects of the strategies taken by the company to sustain in the mature market. The mature market can be defined as the market which is at a state of equilibrium. The state of equilibrium can be described as the position where the demand and the supply are equal.

The aviation industry is one of the booming industries in the international market despite its greatest downturns, i.e. oil price hikes, rising concerns on communicable diseases, the tsunami that hits Asia in 2004, and the increasing terrorist attacks. In an article Centre for Aviation, IATA forecasted a decrease in the airline industry to $3 billion.