Marketing Essays

Barnes and Noble have taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music, and video games. The mission of the company is to operate the best specialty business in America, regardless of the product they sell.

A tablet computer is an electronic device that comprises a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Supernova ltd. is a German-based firm.

This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.

Business ethics are fundamentally regarded as the principles as well as the standards in accordance with which the business operations are required to be conducted for developing a better corporate culture in an organization. It primarily assists the organizations in performing business operations with better societal development as along as enhancing the margin of profitability.

The airline industry has in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is of lower quality. Some of the services which are associated with internet marketing include strategic consultation; direct marketing; the promotion of sales.

Toyota believes that customers are after reliability issues and that they are after value for their money. Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance costs. The Toyota brand has earned a remarkable reputation.

The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.

Generally, in order to do so, current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organization: demographic, economic, natural, technological, political, and cultural.

Only 18 percent of the respondents presently own a tablet PC and only 10 percent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 percent of respondents opined that they will recommend their family members and friends to buy a Tablet PC. Only 18 percent of respondents believe that tablet PC prices will be more affordable in the future.

The marketing strategy for the Rocky Mountain Bicycle Company should encompass the entire business philosophy that involves decisions related to the production of bicycles, their sales,  market segmentation and customer relationship management.  Production orientation should consider building bicycles that most people prefer.  This should involve good quality and durable bicycles, sports bicycles, stylish ones etc.

This abstract part provides an overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese-related products the analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market. The good results of the company were because of the good strategy of the company price.

International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions like conception, promotion, and distribution of products and services in order to satisfy market demands as well as organizational objectives. Generally, international marketing is confused with terms like global marketing and export but these terms are different.

It is part of various sports and events which has increased its brand value. Emirates SWOT analysis has depicted the strengths and weaknesses of the company along with opportunities. Stiff competition from the competitors. Marketing strategy and alternatives are the key issues that have been highlighted.

The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).

A brand may be described as a symbol, name, design, term, or unique feature that distinguishes one firm’s services and products from other market players. Brand image is the perception in the consumers’ minds of a brand’s whole personality, both real and imaginary, including its shortcomings. Brand image is what a selling firm should build.

The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 

It is imperative to note that the number of online consumers has significantly increased over the years. The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision-making concerning online shopping.

Burberry (hereafter, is a leading brand in luxury apparel. Operating in the UK but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy. This is out of the ordinary because luxury is usually expected to do poorly.

The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.

In the past years, Nokia had faced tough competition from the Android-based and Windows-based smartphones and hence made the decision to expand in the smartphone market. Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012, it sold only 4.3 million (Garside, 2013).

Millward Brown’s Brand Dynamics model has been helpful in branding Red Bull. The model insists on the presence and relevance of products to the target customers. The positioning of a brand plays a crucial role in the strengthening of a brand. Successful branding must be associated with information, ideas and insights.

The SWOT analysis will help to analyze the strength, weaknesses, opportunities, and threats of the company. The term paper will analyze the ‘staying power’ of the company by means of eight strategic verticals. This study has chosen Grupo Modelo in order to analyze the case study. The company overview will be provided.

On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.

Electric bicycles or e-bikes are the rages today in terms of being the most promoted means of transportation, especially in urban cities. Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels.

After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).

The equity theory was utilized by Koschate-Fischer, Diamantopoulos, and Oldenkotte who sought to investigate the means by which products ultimately affect the prices that the end consumer is willing to pay.  In this way, the authors presented a situation which of course focused upon the price-related consequence of country of origin. 

The company has committed and determined worker that is ready to work and offer effective services to clients. The fact that it faces competition from companies that have even operated for long years has not made the managerial staff lose hope in its undertakings. This shows that the company is determined to face the competition courageously.

Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.

In this particular dissertation kind of assignment, the focus is on designing a competitive edge for the organization of Toyota. Since the company Toyota is dispersed and scattered across multiple countries around the world, the focus is on designing a global marketing strategy for Toyota.

The complexities of the present business environment call for a more systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment. A marketing audit is a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives.

The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.

The marketing of a healthcare system is essential for the spread of health care services among the members of the community. The direct method of marketing is the most effective one as it allows the healthcare providers to get in touch with the healthcare recipients in the community. A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed.

Production workers are asked to work extra hours at an extra pace to meet the demand of consumers. Because of this reason, Apple has violated the ethical standards regarding the extra workload on workers to meet the consumer demand of the iPhone. This has created a serious negative impact on the image of Apple in the consumer market. (Kiss, Jemima; Sept 2012).

JP Morgan had been facing a number of socio-political issues which took a toll on the overall sustainability of the company. It has also been realized that the company’s financial position was not fair. Its operational expenses were much higher than that of its competitors. The company has also been subjected to losses that stood at US$6.8 billion.

They are (1) application of appropriate personal style in leveraging and understanding the requirements and resources for the event; (2) discerning networking events that would strategically provide rewarding returns; (3) effective application of planning skills; (4) being able to empower and engage human resources for the event.

The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.

In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.

The not so obvious when discussing green marking is when willing to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not been looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customers.

The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.

This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.

Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.

During the internship, it provided extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. In the end, it will also provide a concluding note regarding suggestions to the firm for improvements.

SWOT analysis will help to identify internal and external factors, Porter's Five Forces is to analyze the extent of market competition, and STP identifies the segmentation, targeting, and positioning of a brand. Therefore, these three efficient tools of marketing will help to analyze the overall marketing strategies of the two selected companies.

Though the economic situation is under control in the UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in the UK has a promising future due to which most of the organizations are trying to establish their base in the UK with an aim to accomplish their goals and objectives.

The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.

There is wisdom in the adage “Customers know best”. It is a philosophy that expresses acknowledgment and respect for customers and a willingness to satisfy their expectations. Every business needs customers to thrive and grow. In order to attract customers, the business needs to market itself.

The two products that will be more closely examined are the Ford Fiesta and the Lexus LS. Ford has had tremendous success in surviving the recession. With the introduction of new models, new overseas markets and a good company image they have substantially increased profits and market share.

Hence, the eBay stores have no inventory and do not ship products to their customers. However, the company gains its income through the movement of information. In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market.

Consumer research also helps the firms and organizations to understand how the environment of a consumer influences his or her preferences, the effect of consumer behavior as he or she makes decisions on marketing or while doing shopping. The research helps to understand how the knowledge inadequacy of the consumer about a product or a service influence his or her decisions on marketing, and how to adapt and implement effective marketing strategies that will effectively satisfy the consumer.