Marketing Essays

The theoretical models provided would not only remove the barriers but also act as a catalyst in the improvement in the productivity of the organizations.  The utilization of the exploratory research methods has been helpful in understanding the current accounting and taxation practices within Ernst & Young.

The education system of a country plays a pivotal role in strengthening the economy of a country. A country needs a better education system to produce its own talents and not depend on expatriates. Governments spend huge sums of money on the development of the educational infrastructure and system of the country.

Health and wellness are one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs. For many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products can also be marketed to bring additional health benefits, as well as already appealing to people of more basic needs such as food and water.

The United States has gained global prominence as a leader in the production of oil in this century although there are critical setbacks on its level of distribution, based on reports. But this is challenged by vulnerabilities at all fronts too, ranging from the market condition, quality control, threats, climate changes, political environment,  and damages of infrastructures done by hurricanes.

Product and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product, and distinguish it from its competitors in the market gives birth to Brand.

T.G.I Fridays provide mass customization service to the customers to maintain the standard and make them feel valued. The service technologies used by the restaurant include the Point of Sale (POS) to rationalize its front and back office procedures to make the guests enjoy the service and experience the quality of offerings.

Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products.

The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?

This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.

The paper tells that Wellcome trust also funds individuals carrying out technological research on the health challenges present in a setting they have chosen. The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research.

There has been significant conflict between the Airbus and Boeing airliners. This is with regard to product delineation. Their product advancement strategies are extremely crucial in establishing a competitive edge in the market.

The main competitors to the brand are also major companies offering specialty watch products. However, Omega Ladymatic is credited for having a favorable brand image because of its good market presence. This image is enhanced by effective branding by using influential brand ambassadors. In this respect, Nicole Kidman is Ladymatic’s brand ambassador; this has given the brand some exclusivity.

Generally, the focus of the work involves developing a modern facility that will be universally completed with the necessary requirement for the expatriates. The health/sports centre will use new brands for its strong identification in order to allow it to build itself as a fully fletched organization.

Cathay Pacific is the National Airlines of Honk Kong (Thompson, 2012). It has its headquarters in the Hong Kong International Airport. Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).

The first application of the World Wide Web for the purposes of commercial transactions was in the year 1994, as a media for online banking, for the opening of online pizza shops, Netscape’s SSL versus encryption standards for the purposes of securing data that were being transmitted from one terminal to the other.

Products that have a greater emotional quotient than humans are difficult to sell.   For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are a few examples of complex products/services (Waller, 1999).

The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.

Promotion is needed for making the people aware of the products produced by the business concern. The price element is of special significant as it enables the concern to cover the different costs of the business house as well as attract the customers for purchase of the product

The biggest barrier to the development of e-business in the retail industry is the method of payment. In e-business, the payment is done through credit cards, but the majority of people prefer cash transactions to credit transactions. The reason is that credit card is not ubiquitous and most importantly people are very much concern about the security issues or privacy.

Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was a global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create commo benefits for all those involved. The biodynamic practices used on their farms help create beauty on your skin.

The reader should understand the different consumer behaviors that are usually portrayed at the marketplace that make buyers opt for certain goods and not others. It is through such understanding that they grow up to become effective buyers and at the same time of the best products in the market. This will help avoid impulse buying among consumers hence invest in well.

The continuing expansion and progression of technology have broken all geographical barriers and have created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.

McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.

Prior to starting the business, it is paramount to conduct adequate research to find out the best market to venture into. Entrepreneurs must come up with strategies that afford them a position ahead of the competition. When thinking of starting a business, measures should be taken to minimize the expenditure and maximize profits.

The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle-class families. China is a member of the prestigious BRCIS organization.

TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.

When a customer possesses knowledge about a certain product on sale, the customer feels confident when making decisions pertaining to making purchases of the said product or service. On the other hand, if a customer does not have any information concerning a certain product or service, the customer may be easily misled.

This is a campaign for Trader Joe’s to attract and retain customers to their new store in Marylebone, London. Trader Joe sells domestic and imported foods that include artisan breads, juices, international frozen food entrees, deli items, beer, and wine providing a unique selection that can only be found in their unique stores.

Specific microenvioronmental influences include changes in interest rates, competitors, disastrous weather, cultural tastes and government regulations. These factors are critical for any organization that is planning to launch a new product in the market.

The government is usually an external factor that influences business activities. Ranging from legality, taxation, and safety, the government has the power to create a good business environment and destroy a business environment. According to Cowell (2005), it plays the main role in the creation of appropriate marketing and business environment.

The company is dedicated in ensuring maximum standards of social responsibility from their supply chain throughout the world (Apple Inc, 2012). The report will thereby focus on the company’s supply chain across the global markets, its customer base; engineering, manufacturing and marketing processes.

The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.

The author of the paper entitled "Recent developments in the UK housing market" touches upon the fact the UK economy had to face recession in the last two years which had an impact on reducing the UK house prices. It should be noted that highest growth in house prices which were significantly higher than the average UK housing prices were observed in London area.

Marketing in the digital age is undergoing an accelerated change. Marketers need to change the way they think or act in order to sustain their position in the market place. This is because many industries have emerged with a digital strategy of marketing their activities through online marketing as a conventional means of marketing.

Discuss various mass media advertising tools and its importance. Mass media refers to all the media technologies targeting large audiences through mass communication. The electronic media (well known as broadcast media) transfer information through electronic devices such as radio, film, and movies.

Answer 1 The key competitive advantage of Monsanto is that it has global leadership position in genetically modified seeds that significantly increase not only the quality and quantity of agricultural produce but also help to ward off weeds and crop harming insects.

This is a proposed marketing plan for camp Wahanowin for the upcoming promotional year. The organization has been operational since 1955 to become a market leader in camping of children during the summer breaks. However, it is been faced with stiff competition from alternative vocational options of which this marketing plan proposes to eliminate.

Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.

Knowing the terms involve in financial services was very important as these gave me the background in understanding the way products and services are traded in a financial market. My knowledge of the extensive range of instruments that are used in the financial service trade extremely improved. This enhanced my insight on retail investments, private banks, and corporate investments.

Due to its long years of existence in the automobile and business sector, the company has a lot of history associated with it. Regarding the initial days of the world’s most popular automobile company, General Motors was founded in 1908 by William Billy Durant. The backdrop behind the inception of the company was the New York Auto Show of 1900.

She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket.

The companies use several techniques in order to use the social media platforms like Facebook, linked-in, etc. for marketing their business. The findings of the research are useful to the companies as it indicates ways which could be adopted in order to effectively implement the marketing plans of the business.

The government policies on trade are consistent and there is no government change expected in the coming years. This means that a strategy can be devised confidently to expand the business, keeping in view the government policies. Taxes may be reduced after the troops pull out of Afghanistan. This would increase the margin of profit for Starbucks.

The central bank plays a key role in overnight transactions by lending and borrowing money with a group of banks. Such a strategy helps it to manage monetary policy. The bank rate is often an upper limit for the overnight rate because it indicates the central bank’s eagerness to let commercial banks determine the amount of borrowing from it.

The field of medicine and medical practices has witnessed an unprecedented level of advancement. Innovative ideas among scientists and doctors resulted in numerous inventions in the field of medical practices.  These advancements included convenient methods of treatment which provided great ease of use to the doctors helping them to ensure the safety and convenience of their patients.

Like all the German carmakers, BMW AG is also facing the serious issue of not being able to meet the EU emission norms for their new cars. The objective of this study would be to discuss the challenge with the help of available information, conduct a survey among customers, and identifying opportunities for the company.

Cultural diversity is part and parcel of international marketing. Members of any sales team must be ready to appreciate and respect the cultural backgrounds of every individual. Even though some scholars may be against the inclusion of cultural diversity in an organization, the majority of them support the idea that it is an essential element.

To improve its popularity and brand awareness, O2 should too consider embracing creative advertising, and in this regard, the company could use the English Premier League to launch the initiative. Furthermore, O2 should increase the number of one-stop-shops and integrate the pre-sale, sales, and post-sales activities.

In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.

Marketing myopia is a marketing term that indicates that any firm or business will do well at the end of the firm concentrates on consumers and its aim is to meet the customer needs rather than the products the firm sells to the customers. Many financial organizations thought that Virgin would be a threat when it entered the United Kingdom market.