Marketing Essays

Business organizations are presently operating in highly turbulent business environment. Companies are essentially trying to leverage the benefits of globalisation to reach out to new market segments. An exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.

The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.

Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.

The fashion market in Saudi is very seasonally based, with sales following religious holidays. With the relatively young population, there is the large potential for the fashion market. The habits of the nation are changing to become more in line with Western culture, a trend that is especially strong in the younger generation.

The paper compares two brands i.e. Tide and Gain which are the detergent products from Proctor and Gamble, well renowned as P&G. Tide and Gain both have strong presence in the market of USA and each brand have their own identities. Where Tide is known for its cleaning capability, Gain is popular for good smell.

What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.

This research aims to suggest new and innovative ways of maximizing the changing face of the media; expose business owners, employers and managers to the basic needs and expectations of the customer in the running of businesses; enhance communication in the organization; maximize the influence of new media on customer relationship management system.

This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.

About 2.1 billion Internet users from around the world out of a total world population of 6.93 billion people now use the Internet, which presented usage growth rates of 480.4% over 2000 – 2011 compared to global population growth rates of 30.2% over the same period of years.

Technological advancement and the influence of environment and population have brought changes in food production and marketing. The industrialized countries demonstrate keenness for organic products and food safety.

This paper analyzes the proposed recommendations for Qantas airlines and provides alternative strategy identification and discussion considering gap analysis and changes in the current marketing strategy. The author of this paper presents implementation of each strategy, its expected results and solution.

Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.

Market for Condoms There is a global market out there for condoms. Each country has its own condom brands and many countries rely on the imported brands of condom. Condoms are targeted towards those who want to have a safe sex experience. Belgium has a huge population and according to the recent trends, there has been an increase in the sex incidents.

The findings of this research will provide insight of the implementation and evaluation of the brewery that will follow phases for re-examining the current product and process then changing this with the advertising campaigns. The evaluation that will be used will be based on combining the various activities that have changed in the brewery.

The author states that Knowledge Management is a process that incorporates strategies as well as practices that have been adopted in order to facilitate the identification, creation, compilation, distribution and transfer of knowledge. In the field of Knowledge Management, the sharing of knowledge is considered to be one of the major areas.

Organizational name is referred to as nonpersonal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal with the opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store.

According to statistics, it is evident that the construction industry has a high number of uncertainties and risks compared to other industries. This is because of the unique features of this industry, the period within which these projects are undertaken, the complicated activities and systems, their environmental surroundings and features.

This paper attempts to accomplish a thorough analysis of FEMA on the expectations from it on national level preparedness to safeguard peoples and property from natural calamities and man-made disasters. It strives to find out the gaps between expectations of all stakeholders on disaster management and reality, which is quite below expectations.

Globalization has made a severe impact on consumer behavior and choices, especially in the consumer goods sector. Consumer choices are influenced by several factors such as situational factors, socio-economic background, and cultural differences. Globalization has not made the consumer needs homogenous.

This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.

This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.

The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.

According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.

This research aims to understand the company operations and guiding principles; to identify the already existing market strategy and its effectiveness; to identify the strengths and weaknesses of Domino company; to identify the opportunities and threats that the company is facing; to look into the solutions that can help solve the problems and threats identified.

Another issue to examine, besides the advantages and disadvantages of on-line shopping verses high street shopping is the issue of branding. This is a necessary issue to examine because branding might also influence if a person shops on-line or shops in the stores.

Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.

The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.

Georgetown Cupcake since its formation has been gradually dominating the market possessing significant goodwill in the customers’ minds. They have been leading the market smoothly and thus proving to be quite competitive to overcome the challenges caused due to the presence of competitors like Bake and Wired.

According to a report published by Morgan Stanley, the total number of internet users in India numbered about 1.8 billion users that representing a growth rate of 21 percent on a year-on-year basis. The report also shows that about 18.8 thousand minutes were spent browsing the internet. Geographically, China followed by USA, India, Brazil, and Russia has the largest percentage of the so-called ‘netizens’.

The paper studies the careful analysis of the global turndown, its effect on the market and the industry of luxury goods in particular. Various analyses of the companies have been done and comparative analysis has been carried out to understand the difference created. The reviews from the employees and the customers have also been combined to know the popularity of the implemented system.

This report examines the definitions and effects of the seven P’s of marketing on the ecobeach ecotourism activities. It begins with an introduction into the issue of ecotourism and examines the effects of eco tourism on the beach at Kimberly. The parties responsible for the conservation efforts are also put into consideration in this paper.

The primary purpose of this marketing plan is to introduce recycle water that can be used for drinking and other usage. The marketing plan aims at targeting the current flood situation in Thailand affecting the population along with making them deal with massive piles of garbage piling up around the different parts of the country.

The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?

Apple Tree Lane Child-Care and Nursery Centre is a privately-owned nursery utilising local rental space in the village hall in order to maximize customer volume and provide more efficient child care services.

The author states that there are elements of adaptation in L'Oréal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market.

The Fiat 500 showroom also displays red car models of the Fiat 500 by diesel, which will tend to suggest excitement, strength, sex, passion, vitality, aggressiveness, and commanding attention. The target market is for youth who would wish to be ‘seen’ and be ‘heard in high places. They also offered it for the age active in sexual issues, who have fresh passions and are aggressive with their actions.

This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.

The primary objective of this research is to identify and analyze the role of e-marketing in the process of customer retention. As it is a comparative study between Saudi Arabian and British organizations, the research’s main aim is to find out how the organizations in these two countries have been using e-marketing to retain their customers.

Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region.

The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.

This paper analyses the concept of persuasion of power and looks at it from different angles with relevant examples. In addition, it evaluates the importance of communication in a given organization and how it works to foster a good working environment. The paper also gives the main details one requires for negotiation to take place.

A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.

Therefore based on the above facts, the German market was selected. The main reason for selecting Germany is because retailing in the German market no longer suffers from the economic crises. The country showed signs of economic recovery, and the effects of the 2008 crisis no longer impacted the German market negatively.

Being at the center of London, and having a well-financed marketing department, LSBM is expected to have the highest number of students who come seeking education in the school. However, this is not always the case. Our main question is to find out if indeed there is a way that the plan and the general strategies of the marketing departments have influenced the student population of the school.

Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.

The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.

The results of the study indicate that when firms decide to allocate resources to product innovation, they expect to gain leverage in terms of competitiveness and performance. It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty.

Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.

The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.

Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.