Marketing Essays

Mercedes Cars Company is eyeing to open a new venture dealership in Doha. It is a German-based company. The company was founded in 1926. The founders of the company were Karl Benz and Paul Daimler. The headquarters of the company is in Stuttgart. The organization can use two types of methods for starting their venture in the Doha market.

By doing so, the organization of Macy’s might improve its brand image and market value that may amplify its total sale and revenues significantly in this age of aggressiveness. Furthermore, the organization of Macy’s might attain the opportunity to analyze the taste and preferences of the customers of the UAE along with their buying behaviour.

The major strengths of IKEA include its customized environment for consumers, brand image, and a strong focus on sustainability. The company stores provide a homely environment to consumers. There are child-care and play areas for children so that consumers can browse and purchase conveniently while their children are safely placed.

The paper "Emerging Markets Strategies" is a delightful example of a case study on marketing. Grupo Herdez SA de CV is one of the most famous packaged food companies in Mexico. The company also produces canned seafood, vegetables, and fruits. The packaged food category includes sauces, purees, pasta, honey, seasonings, and different varieties of spices and herbs.

It is a public limited company that was founded in 2003. The primary business hubs of Tesla Motors are located in the U.S., Western Europe, Canada, China, Japan, Middle East, Australia, and New Zealand (Tesla Motors, 2014). The headquarters of the organization is located in Palo Alto, California, USA. 

Dew Drops aims at generating the right product mix through the generation of packaged bottles of drinking water in different sizes such that it aims in meeting the demands of both its retail consumer force demanded packaged or distilled drinking water and also of large bottled water aimed at meeting the needs of the corporate and restaurants.

The questionnaire consists of mainly response option questions. This supports the exploratory view of the survey. It also contains some open ended and closed ended questions. The questions are ordered in a suitable manner to ensure that the flow of response of the sample is maintained as a continuous and uninterrupted flow. 

The paper "RV Rental and Consignment" is an outstanding example of a marketing case study. On the Road, Again RV Rental & Consignment is an RV rental company that primarily deals with the classic Class C models. Our mission is to provide our customers with unique services that will give us an advantage over all our competitors by offering customers affordable and classic RVs through which they can enjoy the outdoors.

The paper "Oligopoly: Toyota Motor Manufacturing" is an outstanding example of a marketing case study. A market organisation with few sellers of a homogeneous or differentiated commodity or service is known as an oligopoly (Mukherjee, 2002, p. 443). An ideal example of oligopoly is the sale of automobiles or cigarettes (Tucker, 2010, p. 279).

The paper "New Business Planning and Start-Up - Best Advertising Umbrella" is a delightful example of a case study on marketing. The business start-up is aimed at the provision of low-cost advertising to small businesses in the Swansea area starting from Swansea University followed by rapid expansion to other areas when enough expansion revenue is achieved (Ford, 2007).

The paper "Macro Environmental Analysis of Greggs Plc" is a perfect example of a case study on marketing. This study contains the macro-environmental analysis of Greggs plc by using SWOT and PEST analysis. The market position of the company has been reflected in the analysis. It has also shown the current market position of Greggs plc.

The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.

The paper "Best Country for Investing" is an outstanding example of a marketing case study. To determine the country of choice where to invest various factors were determined. These factors included the understanding of the country’s current rate of inflation. In addition, the exchange rates and the countries' corporate governance and corruption ranking was also determined.

The paper "Brand Equity of Coca-Cola" is an outstanding example of a marketing case study. The concept of brand equity is traced to the early 1990s, and it was not well defined. However, it argued that a brand was a financial asset that was recognised as such by company management as well as in the financial markets.

The paper “Impact of Diversity of Product in Terms of Market Allocation” is a pathetic example of the marketing case study. Smart markets currently comprehend diversity is more than just a positive concept on human assets reproduction. It is critical to transacting business in a universe whose inhabitants, by good point of swift air travel and fast Internet service, become more unified each day.

The paper "Promotion and Place Marketing Area of the New Wave Shampoo" is an outstanding example of a marketing case study. Marketing entails focusing on four major areas. The paper delves into the product and price marketing area of the New Wave Shampoo. The paper focuses on the promotion and place marketing area of the New Wave Shampoo.

The paper "Analysis of IMC for Philips" is an outstanding example of a marketing case study. Intergraded marketing communication (IMC) is the process through which a company aims to achieve its marketing objectives. The process of IMC is conducted by using various marketing channels. IMC helps a brand to promote its products and attract customers.

The paper "Emirates Airline Communication" is an outstanding example of a marketing case study. Communication can be broadly defined as the conveying, reception, and processing of information (O’Connell & Williams, 2011). Communication is very significant to business because through it businesses make connections with prospective customers and complete business dealings.

The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study. Brand reputation strategy is a phenomenon to communicate the strengths of a brand across the target audience. Intangible and tangible benefits are explored by a good brand reputation strategy. Political communication is closely knitted with the approach of brand communication.

The core features of this updated section will include a family-friendly funhouse where families with younger children unable to go on the rollercoaster will be able to enjoy the Scooby-Doo area. The new gift shop will feature a wide variety of Scooby-Doo merchandise from the original cartoon to the feature films.

The paper “What Affects Decision Making Process in Consumers of Sony Led Televisions” is a persuasive variant of a case study on marketing. The report has been drafted to discuss the topic of external factors affecting the consumer decision-making process where Sony Led Televisions have been taken as a specific product to ensure easy and better understanding.

The paper ''The Strategic Marketing Plan of UNE Life Business'' is a wonderful example of a Marketing case study.; The plan looks at all concepts related to strategic marketing management and applies them to UNE Life.  This is done by specifically looking at the online platform. The plan starts by looking at the UNE Life mission, strategies, and objectives.

The paper "Destination Marketing Strategy" is a perfect example of a case study on marketing. The selected tourism destination for this analysis is Tropical North Queensland (TNQ). TNQ is a tourism destination found in Australia. The purpose of this report is to give a detailed analysis of the destination’s strategic marketing plan which runs for five years starting 2011 to 2015.

The paper "Razor Products in the Market" is an outstanding example of a marketing case study. Survey data usually provide great insight into the underlying characteristics of the population of interest. In this case study, the prices of razor products available in the market were analyzed with the aim of determining how some factors influence the pricing of razor products.

The paper “Marketing for Kitchen Utensils”  is a germane example of a marketing case study. This project has a general objective of evaluating marketing for kitchen utensils. The marketing and sales of utensils are chosen in this product as a representation of other products that should get to the public to influence their tastes and preferences.

The paper “Understanding Retail and Services Marketing” is a convincing example marketing case study. E-retailing (also known as e-tailing) is the process through which customers can purchase goods and services from retailers with the help of the internet without requiring to physically visit the stores.

The paper “Under Armour’s Marketing Strategy - Enough to Win Market Share from Nike and Adidas” is a thoughtful example of a marketing case study. Under Armour, Inc. (UA), a notable player in the intensely competitive sports apparel and accessories industry, traces its origins from a promising idea developed by the founder, Kevin Plank, on a football field, in 1996.

The product will be placed as the ultimate solution provider for those customers who are looking for a realistic solution for hands-free devices so that they can carry on their everyday activities in the car while driving. It will provide superb multiple communication features such as information exchange, entertainment, and fast communication.

The outstanding publishing program of HarperCollins publishers came to my attention after the much advocated for literature by Steve Harvey “Act like a Lady, Think like a Man.” The recently published book leaves an impression in the lives of readers by revealing how men think and empowers women on strategies of how to domesticate the opposite gender. 

Another notable target market is that of the aging demography who wants to explore new things (Hughes, 2011). In addition students and the younger generation have not been left behind, notably are the students who desire trendy and innovative devices that provide various options in performing tasks.

A consumer can use the appliance even without reading the instructions leaflet. In opposition to other appliances of the same characteristics, the particular coffee maker offers to the consumer the impression of being involved in a unique experience: a series of color icons, showing cups of coffee of different size, helps the user to decide the type of coffee preferred.

The Company’s first flight took off from London to New York on June 22, 1984. Subsequently, their operations expanded to Miami, Boston, Orlando, Tokyo, and Los Angeles (www.virginair.com). The company uses all sorts of marketing techniques to promote its products which are mainly airline tickets and holiday packages. 

The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore. Higher GDP, high disposable income of people and technological advancement will help to motivate the company to do product diversification. 

Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process".

Countries’ economical factors like GDP, per capita income are well dependent on the development of SMEs. The growth of SMEs is important in order to achieve national objectives. The government of all the developing and developed countries is motivating the small and medium scale industry to get the economic growth of the country.

A company`s ability to thrive no longer depends on marketing and sales information simply pushed towards the customers. It depends on the way in which a company allows customers to pull marketing information that they want when they want so that they can complete the purchase process completely on their terms.

In 2004, Unilever launched the Dove “Real Beauty” campaign with the aim of widening the identity of beauty among female consumers of this particular product. The goal of this campaign is to expand brand awareness and increase the global market share. As such, this paper seeks to critically analyze the effectiveness of this campaign.

The macro-environmental analysis is identical to all the industries and firms and that makes it inevitable for defining the parameters and the boundaries within which the competition can take place at a micro-level. Internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it.

According to a definition of the advertisement from the online Oxford Dictionaries, advertisement is “a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”. Firms that choose to advertise products want to gain public attention and sell more products at current market prices.

The principal reason behind this lack of running capital is the demand of the customers to provide the products at the shortest lead time which in turn requires the company to keep a stock of inventory. This keeps up the cash in the inventory backlog. The company also faces the issue of low bargaining power both from the suppliers and customers.

In particular, the food industry, which is made up of different players that engage in the production, distribution, and resale of foods that comprise edible food items and drinks, has experienced increased regulation over the past few years. This is because of the sensitivity of the sector and its direct impact on the economic performance of a country.

In the management structure of the Coca Cola Company covered earlier, it is evident that the company has a superior and well-organized supply system. The use of bottler companies in all parts of the world to manufacture customized products is one of the most thoughtful distribution methods of the Coke Formula.

The paper “Marketing Innovation in Roche Pharmaceuticals” is an actual example of the marketing case study. Marketing innovation is often dubbed for platforms relative to the philosophy of doing business. The two subjects combined enable business entities to realize their full potential in their specific industries whenever implemented coherently.

The power school of thoughts elaborated on the power of RIM with respect to the external stakeholders. The external stakeholders here refer to the employees, shareholders of RIM, and the public as a whole. RIM has developed strategies that are in from of power and politics which has influenced the external and internal environment to a great extent

Branding refers to symbols, names, designs and signs, or a combination of these in order to differentiate a firm’s product offerings from competitors. Effective branding can develop brand equity; the value of a brand in terms of brand loyalty, company name awareness and high perceived quality.

The paper "Investing in China and South Africa" is an outstanding example of a marketing case study. Multinational companies seeking to invest in profitable ventures in foreign markets so that their international is guaranteed success. Today, the world has been divided into different economic abilities with the least beneficiaries of these economics being the developing nations.

Marketing is one of the important practices to be carried out in daily business operations. Once products and services have been designed, the marketing department has to create awareness of the product to potential clients as the consumers of the products. A business that has a vibrant marketing department is in a better position to attract clients.

The paper "Internal Branding in Virgin Group" is a perfect example of a case study on marketing. Sir Richard Branson founded the virgin group in the year 1970. The company operates across many industries. Virgin Group has its headquarters in London UK. The major business areas of Virgin Group are travel, hospitality, lifestyle, and entertainment (Virgin.com, 2013).

The paper "Chipotle in China" is an outstanding example of a marketing assignment. The Chinese market is quite popular among international investors. The country’s extensive population and the strength of the local economy are considered as the key reasons for the market’s attractiveness. For Chipotle, a fast-food chain specializing in Mexican food, the entry into the Chinese market would result in long-term growth.

The paper "Xiaomi in the Market of India" is an inspiring example of a case study on marketing. In order to enhance its market share and customer base, the organization of Xiaomi expanded its wings to different developing countries or nations such as Thailand, Japan, Hong Kong, the United States, and many others.