Marketing Essays

In conclusion, from the above context it would be correct to conclude that over time, with the improvement of domestic income and competitiveness, the aggregate amount of FDI inflow in China has significantly increased. This shows that domestic income level in a nation is positively related to its FDI inflow.

Coca-Cola is a prominent international brand that has been present in the market for many years. Till now, it has maintained a competitive edge in the market for proficiently responding to the changing consumer needs along with the creation of an excellent distribution system. It was the pioneer in introducing the concept of outsourcing manufacturing facilities to avail economies of scale.

The following paper 'The Design of Volvo’s Uddevalla Plant' is a perfect example of a marketing assignment. The design of Volvo’s Uddevalla plant can be expressed as a process with an “interior logic” whereby design options were purged through permanent design choices until only a single option was left.

The next stage of the marketing plan involves market segmentation. This is critical in that Dorchester hotel will be able to understand the best ways of adjusting its marketing mix. The marketing mix involves promoting organizations’ products and services by articulating on, price, product, promotion, and place. 

The paper "Different Marketing Communications Tools " is an outstanding example of a marketing assignment. The role of marketing in the new division will go to be very high. Marketing is very much important for any new products. In the modern world, any new products need significant marketing to draw the attention of customers.

Organizations often face resource constraints and thus, it becomes imperative for an organization to identify effective resource planning techniques. This role is mainly carried out by a project manager. The project manager builds up a team to carry on the operations. The team should include the skilled human resources.

A brief introduction regarding the company’s existence and its activities has been provided in the following section. The paper critically assesses the role of internal, external and online sales in the context of Nous Group so that the appropriate sales method can be determined for enhancing performance in a cost-effective manner. 

The paper “Marketing for Gaining Competitive Advantage and Providing Customer Convenience” is an outstanding example of marketing. Marketing elements influencing the business process have been best provided in the model of the marketing mix. The following section will analyze the influence of the marketing mix if implemented in SleepWell.

Egonomics has been described as one of the 17 marketing trends that have been driving business in the contemporary era. Egonomics captures the need of the consumer for the purpose of ego satisfaction and customization of needs. It implies that organizations must develop their products in a customized manner that can help in the satisfaction of ego of the consumer.

The opening page of KFC provides a clear picture of its varied products. Users accessing the website would be able to have a better outlook of the products, special offers, and prices of products in an efficient manner. The page comprises different tabs that include ‘Our Cooks’, ‘Food’, ‘HOW to DO YOU KFC’, ‘Catering’, and ‘Deals’. 

So the target market will consist of the people who have an interest in art and music. This segment will essentially be affluent people who are from the middle class or upper idle class and above. This same will be different and only those who have an interest in the field of art would like to participate in this campaign.

Moreover, the readings presented in this book emphasizing one particular chapter will also be compared with other readings for the purpose of determining the implications of the same on the modern marketing context and settings. Chris Hackley is a marketing Professor at Royal Holloway University in London.

The paper "Understanding of Marketing via the Internet" is a wonderful example of an assignment on marketing. Electronic commerce-commerce is a term for any business transaction that entails the electronic interaction of a provider or seller of goods with the buyer or recipient of the service via the Internet (Nielsen, 2000).

The success of the product in the market depends heavily on the relationship between the company and the supplier. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition has increased tremendously in the market.

 As the domestic markets become highly competitive and saturation results in constrained revenue, organizations are forced to find new markets to sustain their survival. Abercrombie & Fitch is a US-based company founded in 1892 focussing on the fashion clothes and accessories market within the US.

The company’s customer management process will also be evaluated. Internal communications play an important role in Ooredoo so that timely information can be disseminated and decisions can be taken without delay. Identifying the importance of internal communications, Ooredoo has established a direct link between organizational superiors and subordinates.

The paper "Herborist International Expansion in Canadian Market" is an outstanding example of a marketing assignment. As one of China’s most successful companies in the skincare industry, Herborist has been received reasonably well in overseas markets including the US and some European countries.

The paper "The Various Environmental Forces That Affect Marketers and Their Programs" is an outstanding example of a marketing assignment. Various environmental factors tend to affect marketers. They include laws and government, economy, supply lines and consumer trends. The trend of the customer may change the entire business environment leading to a greater effect.

The paper "Sales Planning and Operations" is an outstanding example of a marketing assignment. Jack and Thomas are partners, running an electric-cars dealership successfully in England. Along with showroom and workshop, they also have a garage for maintenance and providing vehicles for customers.

It combines a wide array of components such as social anthropology, psychology, marketing, economics and sociology. Consumer behaviour reflects upon decision-making process undertaken by consumers and affects of emotions on buying decision. Individual’s wants are analyzed on basis of behavioural variables and demographics.

For instance, middle managers can resist new changes where they are not provided with adequate resources to implement new changes. Further, they can also resist change in case they perceive such changes as a threat to their position in the organization. Conversely, during the implementation of new changes, the change agent can exploit the various models of change.

The paper "Attitudes toward Made in China Label Consumption in Luxury Fashion" is an outstanding example of a marketing assignment. The clothing industry is a dynamic sector of the economy owing to the changing trends defined by fashion. The changes mean that consumers require a product that meets their expectations. These trends define product preferences and consumer behaviour toward the product.

In agreeing to be interviewed, participants also agree to the responses being published in the study. Confidentiality is paramount and actual names will not be used in the analysis. An examination on the data collected will be done very employing key themes. Moreover,  interviews transcript will come in handy as we iron out the truth  on what the interviewees felt.

The paper "Marketing Communication Mix & Members of Marketing Channels" is a perfect example of a marketing assignment. Opinion leaders are known as that influential group of a member from a community, or societies who are inclined towards building information in term of new product in the market. It interprets the meaning of media messages or the basic content of product for extreme low-end users.

It also aims at having the employees aware of the recent status of the Co-operative and the direction it is approaching. The Co-operative has been experiencing increasing demand for its products. The research carried has exhibited that consumers would prefer to buy more juice drinks which they believe to be healthy as compared to other snacks.

The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. The need for advertising and promotion of goods and services in today’s competitive market cannot be undermined. Advertising is the way of communicating to the consumers regarding the various brands that are available in the market.

The paper "Plain Packing of Cigarette Campaign in Australia' is a worthy example of a case study on marketing. Smoking is a leading preventable cause of death globally. This has led to many countries adopting rules and measures that can lead to a decline in tobacco smoking (Healey, 2011). In some countries, advertising and sponsorship by the cigarette companies have been banned.

The ability to manage human capital and social capital is most important for a strategic leader. Human capital is the firm’s repository of valuable knowledge and skill and social capital is providing access to critical resources so the leader must manage the resources effectively for the organization.

In its earliest days, Slendertone was marketed through the use of distributors. This was done mainly because the company had limited resources, but also because company officials believed the use of distributors to market and sell their products was cost-effective and quick. The company also relied on marketing the existing product line.  

"India has an adult literacy rate(15+ years old) of 61 percent and a youth literacy rate (15-24 years old) of 76.4 % which shows that India as a country has started to realize the importance of education reflective in its much higher youth literacy rate which indeed is a positive sign for the country.  

The entry barriers in a market are basically being implemented in those market structures where the scope of profit-making is quite high, unlike in perfectly competitive ones, where every player earns a normal profit. Such barriers could arise either due to government regulations or any particular market player's competitive advantages.

Blackberry is recognized to be one of the leading brands in the technology sector. The product is manufactured by RIM (Research in Motion), a Canadian company. Blackberry offers a wide range of products to its potential customers from smartphones and software to playbooks and professional tablets (Research In Motion Limited, 2011). 

The company produces functional bags that are water-resistant, trendy, hip products used for many purposes. Currently, the company produces 40 different types of bags at the factory located in Zurich and employs over 100 people in various cities in different parts of the world (Zurich, Davos, Hamburg, Cologne, Vienna, New York and Berlin).

1984, Cisco Systems, Inc. was founded by Leonard Bosack and Sandra Lerner. Cisco has three market segments in which it functions. Large organizations, which include government bodies, corporate entities, educational institutes etc. they also serve service providers and wireless service providers and small and medium-sized businesses.

For the longest time now, Wal-Mart has been carrying out all its operations in-house without outsourcing any of its services. The company has been relying on its in-house MIS team for most of its information systems needs. The customer service and care department operate as a centralized department within the company.

The paper "Advertisement of BMW – the Ultimate Attraction" is an outstanding example of a marketing assignment. The objective of this report is to present a detailed analysis of an advertisement for BMW featured in the market of Canada. The advertisement contains strong and creative execution of an idea of a car – BMW specifically, being “The Ultimate Attraction”.

In research conducted in 2001 on ethnic composition in the UK, the findings revealed that there was a growing percentage of ethnic minorities. In comparison with the one that was carried in 2007, their population had increased from 7.9% to 10% being categorized as non-white. Expectations were that an additional increase of 3% will be witnessed.

The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing assignment. First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”.

A mobile phone is a device that makes and receives and receives telephone calls over a radio link. This happens whilst it’s moving around a large or wide area geographically.  It does this by belonging to a cellular network provided by a mobile phone operator.  Upon introduction, cell phones were bulky, expensive, and weak in receiving quality signals. 

Branding informs customers on what to expect from the brand ensuring that they are fully differentiated from those of the competitors and increasing the level of customer loyalty (Clifton, 2010). Branding helps to connect the brand with consumers through the creation and identification of a unique brand name, logo, typeface, slogan, and design.

The paper "Status Symbol and Consumer Behavior" is a wonderful example of an assignment on marketing. “Status Symbols” are products such as Rolex watches or expensive sports cars such as Ferrari and Lamborghini, that we value because they show others how much money or prestige we have. Status symbols are one of the major reasons our society is being divided on the basis of riches.

This assignment also explains what buyer behavior is, and identifies at least two buying situations. Then compares buyer behavior in the identified buying situations. It also identifies and analyzes the roles played by a sales team/adviser. Then, makes a list of characteristics to expect from a sales adviser with justification. 

One of the best attributes of the game is that it allows the application of the learned theories in the business world. The online game is also helpful for an individual aspiring to become a manager in the future. From the point of view of the game, it provides comprehensive results and that helps the player to evaluate the results instantl.

P & O Cruises is a cruise line owned by British-American. It is considered to be based at Carnival House in England and is said to be operated by Carnival UK. It is originally considered as a constituent of Peninsular & Oriental Steam Navigation Company and is one of the oldest cruise lines in the world.

Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.

Marketing communication is the way in which a business communicates with consumers and other business units so as to effectively develop a brand image and brand loyalty. The way in which a business communicates with consumers helps them to develop brand awareness and perceptions about a company’s products and services.

Historically, while doing research on EM, researchers focused only on SMEs. However, Miles and Darroch (2004) argued that large companies can also achieve business success through the integration of EM. According to Miles and Darroch (2004), due to resource capabilities, large firms can manage ill effects of EM in a better manner in contrast to SMEs

The paper "Attitude, Preference, and Buying Behavior Related to the Consumer" is a wonderful example of an assignment on marketing. In relation to collecting primary and secondary data for decision-making in business, I will plan and carry out research to determine the consumer profile, preference, attitude, and buying behavior related to consumer drinks using primary research.

In this world of cutthroat competition relationship marketing is the need of the hour. It will play a very important role for maintain long term relationships. Long term relationship is the secret of success for any company. Starbucks has kept very calculated and measured steps towards it. Relationship management builds bridges among all the stakeholders related to the organization.

The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. In this age, reputation and brand image acts as the most important requirements of any organization, irrespective of size and segment. However, in order to attain such a position and image, effective advertising and promotion are essential.