Essays on Service Operations Management - Fly Emirates Company Case Study

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The paper 'Service Operations Management - Fly Emirates Company" is a good example of a management case study. Globalization of markets together with operations have intensified pressure on productive management of services and manufacturing enterprises. Services have become the center stage of today’ s global economies. However, it is essential to note that, manufacturing also plays a significant role in the national economies as well as being an essential factor for the survival of service organizations. This report wholly discusses globalized service operations and management; in essence, using the Fly Emirates as one of the global service providers in the global air travel industry.

For this matter, the report discusses the major services offered by Fly Emirates, the operational structure of the company, strategic and operational challenges faced by different managers of services and how these issues are solved, and more importantly, the consumer perception of the services offered by Fly Emirates Company. Major Services of the Company The Fly Emirates is one of the ten best global flyers offering flight services to the global market (Johnston and Clark 103). The company is renowned for its excellent and exceptional service provided to its customers.

In this regard, this section discusses services provided by this flight company to its esteemed customers. Cabin This global carrier offers three cabin services including first class, business class, and economy class; these cabin services are discussed independently below: First Class: the company offers three types of first-class services including the full suite with doors, Flatbed also known as ‘ Skycruiser’ seat, and Sleeper seats. The full suit provides complete privacy fully equipped with closing doors, a minbar, a coat rack as well storage.

Similarly, this suit is incorporated with an ICE system on a 23” LCD screen; the seat is convertible in that it can be converted into a two-meter flatbed. The Skycruiser has seats, which can be extended to flatbeds using the integrated passenger seat control coupled with ICE system on a 19” screen. This category also may include a personal - mini-bar. The sleeper seating services feature a pitch of 72” and 86” which can be manipulated to lie nearly flat using the integrated passenger seat control.

Works Cited

Emirates. (2013). Home. Available at

Hollins Bill, and Shinkins Sadie. Managing Service Operations: Design and Implementation. London: Sage, 2006. Print.

Johnston Robert, and Clark Graham. Service Operations Management: Improving Service Delivery. New York: Financial Times/Prentice Hall, 2008. Print.

Parker, David. Service Operations Management: The Total Experience. London: Edward Elgar Publishing, 2012. Print.

Wright Nevan, and Race Peter. The Management of Service Operations. London: Cengage Learning EMEA, 2004. Print.

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